Archive for the Category ◊ Guest Bloggers ◊

Why Book Authors Need Their Own Websites
Tuesday, December 22nd, 2009 | Author:

Pump Up Your Book is on hiatus until after the holidays and I’m having so much fun doing personal blogging…long time no see! You don’t realize how much you miss it. Oh happy day!

I had an interesting email today from someone interested in my services to build up their author platform. The book wasn’t even published and he hadn’t signed any contracts, yet I knew this book was going to do very very well when that day happened. The thing is, how do you build up an author platform before the book is even published?

I immediately went to my old pal, Phyllis Zimbler Miller, who just happens to be very very good at promoting authors and books herself and she confirmed what I believed: the author needs a website and/or blog before you do anything else. I then asked Phyllis if she’d share one of her marketing articles with my readers because if you are an aspiring author, you’ll need to know this. Thank you, Phyllis!

Why Book Authors Need Their Own Websites

by Phyllis Zimbler Miller

Many book authors decide that they do not need their own book author websites. These authors feel that they can get enough exposure by listing their book on the various online book sites.

Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.

To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people to a dedicated book author website to show that you are a serious book author.

And this is especially true because you don’t want to use a URL to a shared site where people can get distracted with the other books available and forget about checking out your book.

Second, you want to be able to offer a sample chapter on your site in order to entice potential purchasers to buy the entire book. This sample chapter can also be used to encourage people to give you their name and email address.

Thus, if you have this information, you can keep yourself in front of people who might not have bought your book the first time they visited your site. Now you can send emails with updates of your book and your next book.

Another important reason to have your own book author website is to be able to include book club discussion questions on the site. Plus you can also include book videos and book audios.

Then there’s the advantage of having your blog on your book author website. With the constant addition of fresh material, you make the search engines happy with your site. The result of this is to help your website come up higher in the organic search results when someone is looking for a book related to the topic of your book.

Of course, you can add your own book signings and book event dates to let your fans know when and where they can meet you in person. And you can add book reviews and testimonials to encourage potential purchasers.

The bottom line is that, if you have your own book author website and you can control it yourself, you can greatly increase your online marketing opportunities. — P.Z.M.

Learn about our WordPress book author call-to-action websites now!

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – grab your report now from http://www.millermosaicllc.com/free-twitter-report

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How a Web Presence Landed My Book in Hollywood
Friday, September 11th, 2009 | Author:

How many of us can say because of our web presence our book landed in Hollywood? I have a special guest today who can surely say that! Tony Eldridge is here today to tell us just how that happened. Thanks, Tony!

How A Web Presence Landed My Book In Hollywood

For many authors, it’s a dream to get their novel into the hands of a major Hollywood producer who wants to turn it into a movie. When I published my book, The Samson Effect, that’s exactly what happened to me, and I owe it to having a web presence with my book.

The Samson Effect is an action adventure novel about a biblical archeologist and a biblical linguist who are searching for the secret to the historical Samson’s strength. New York Times bestselling author, Clive Cussler, calls The Samson Effect a “first rate thriller brimming with intrigue and adventure.” I was excited to get the endorsement from one of my favorite authors, but it was an unexpected e-mail I got that opened my book’s future to a path I had never anticipated.

You see, I built a web site for my book and I found a way to get it into the hands of online reviewers and even a major metropolitan newspaper’s book reviewer, and because I spent the time to make sure my book was all over the internet, it helped me get that unexpected e-mail.

The e-mail was from someone claiming to be a Hollywood producer who stumbled across my website and asked me if I would send him a chapter of my book. The reason he stumbled across the site: his name was the same as mine—Tony Eldridge. He said he started getting congratulatory messages from people on his new novel, but he hadn’t written a novel. A quick search on the net led him to my book.

I sent him a copy of chapter one, but I really didn’t expect much. After all, being a film producer is a lot like being an author. All you need to do it get a business card with the title “Producer” printed on it and you are in business. However, I couldn’t resist doing a little research on this guy and after finding out that my namesake has worked with HBO, A-list actors and premier executive producers on major films, I started to get a little nervous. This guy was the real deal and I just happened to stumble upon him—or rather, he stumbled across me to be more accurate.

For the next two days I was sitting on pins and needles. A few days earlier, my biggest concern was, “Where am I going to promote my book next?” What happened over the next few days was a whirlwind. He asked for the entire manuscript and soon after that, he offered a contract to acquire the rights to the book.

How did this happen? Not because I pitched my book to Hollywood. It happened because I had a web presence and worked it to make sure the search engines were fed (keyword rich websites and blogs, multiple online reviews, and friends to help spread the news about the book). Your book marketing activities can help you achieve your focus, but they can also help unknown opportunities find you. What it means to authors is that they need to spend the time building a strong internet presence. You never know what will happen if you do.

Here is the full press release about the deal if you are interested in reading more. It starts off, “Los Angeles film producer, Tony Eldridge, acquires the film rights for the action/adventure novel, The Samson Effect. The author and producer connect in a way that even Hollywood could not script.”

Tony Eldridge is the author of the award winning action/adventure novel, The Samson Effect, which Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the creator of Marketing Tips for Authors, a site that publishes free tips and videos to help authors learn marketing techniques for their books. You can read the serial release of The Samson Effect at http://samsoneffect.marketingtipsforauthors.com/

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