Book Publishing & Promotion Tips with ‘Chasing Hindy’ Darin Gibby @daringibby #thriller

In addition to a thriving career as a novelist, author Darin Gibby is also one of the country’s premiere patent attorneys and a partner at the prestigious firm of Kilpatrick Townsend (www.kilpatricktownsend.com). With over twenty years of experience in obtaining patents on hundreds of inventions from the latest drug delivery systems to life-saving cardiac equipment, he has built IP portfolios for numerous Fortune 500 companies. In addition to securing patents, Gibby helps clients enforce and license their patents around the world, and he has monetized patents on a range of products.

Darin’s first book, Why Has America Stopped Inventing?, explored the critical issue of America’s broken patent system.  His second book, The Vintage Club, tells the story of a group of the world’s wealthiest men who are chasing a legend about a wine that can make you live forever. His third book, Gil, is about a high school coach who discovers that he can pitch with deadly speed and is given an offer to play with the Rockies during a player’s strike. Gil soon discovers, however, that his unexpected gift is the result of a rare disease, and continuing to pitch may hasten his own death.

With a Bachelor of Science degree in mechanical engineering and a Master of Business Administration degree, he is highly regarded in Denver’s legal and business community as a patent strategist, business manager, and community leader. He is also a sought-after speaker on IP issues at businesses, colleges and technology forums, where he demonstrates the value of patents using simple lessons from working on products such as Crocs shoes, Izzo golf straps and Trek bicycles.

An avid traveler and accomplished triathlete, Darin also enjoys back country fly-fishing trips and skiing in the Rocky Mountains. He lives in Denver with his wife, Robin, and their four children.

His latest book is the thriller, Chasing Hindy.

WEBSITE & SOCIAL LINKS:

WEBSITE | TWITTER | FACEBOOK

About the Book:

ADDY’S DREAM AS a patent attorney is to help bring a ground breaking energy technology to the world. Addy’s hopes soar when she is wooed by Quinn, an entrepreneur, to join his company that has purportedly invented a car that can run on water using an innovative catalyst. After resigning her partnership to join Quinn, Addy discovers things aren’t as they seem. The patent office suppresses the company’s patent applications and her life is threatened by unknown assailants if she doesn’t resign.

When she is arrested for stealing US technology from the patent office she realizes Quinn has used her. Now, Addy must find a way to clear her name while salvaging her dream of propelling this technology to the world, all while powerful forces attempt to stop her.

FOR MORE INFORMATION:

Amazon | Barnes & Noble

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

Chasing Hindy tells the story of Addy who, as a patent attorney, has a dream to help bring a ground breaking energy technology to the world. Addy’s hopes soar when she is wooed by Quinn, an entrepreneur, to join his company that has purportedly invented a car that can run on water using an innovative catalyst. After resigning her partnership to join Quinn, Addy discovers things aren’t as they seem. The patent office suppresses the company’s patent applications and her life is threatened by unknown assailants if she doesn’t resign.

When she is arrested for stealing US technology from the patent office she realizes Quinn has used her. Addy must find a way to clear her name while salvaging her dream of propelling this technology to the world, all while powerful forces attempt to stop her.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Actually two things: I shot off a bunch of announcements on social media and posted a blog on my website.

After that, what happened?

After everyone patted me on the back for publishing another book, I started my usual panic—trying to sort through everything an author needs to do before the pub date.

What did your publisher do to promote your book?

Koehler Books has a variety of programs to help promote an author. The first thing that happens is a program where they generate about 5 covers based on your input.  Then you narrow it down to your top two.  From there, they post it on their website and let the public vote. That generates a lot of buzz.

They also have several marketing meetings where they train you on what they’d like to see in terms of social media, reviews, appearances, etc.  They basically help you out with a marketing plan. And, they point you to people who may be willing to do a blurb for you.

Finally, they have a team who tries to sell the book into various stores as well as to plug your book through various marketing channels.  For one of my books, they even managed to get it into the hands of a couple of film makers.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

I love to blog, but I’ve found almost no correlation between views of my blogs and sales.  One of the things I blog about is the inventors who appear on Shark Tank.  They often make statements about their patents that usually aren’t true.  Because I am a patent attorney, I can check with the patent office to see if their claims are false, then post it on my blog.  Those usually get a lot of hits.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

I love using social media to sell books—but not too much.  I usually make my initial splash, then only follow up every few months.  Your friends will get sick of you if you abuse them on social media.  I find that I get a lot of sales with my initial announcement, then the return falls off.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

I love promotions.  They work really good, but you’ve got to get your publisher on board.  Mine will do it every now and then if I don’t abuse it.  But it’s a way to get a lot of sales.

Frankly, word of mouth is the best way to sell books.  So I’m always talking about mine, in the gym, on a plane, anywhere.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

I’d say the promotions.  You can move a lot of books—but you also don’t make any money because you need to discount the price.  But for me, I’m a writer because I want someone to read my book and say they loved it—not for the money.

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