When planning your book launch, it’s important to involve your contacts—friends, family, peers, and associates—and have them help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are forgotten or ignored.
The thing about your contacts is that you can’t expect them to know how to promote your book for you. If you want their help, you need to ask them to take action, and provide some direction for them to follow. It doesn’t have to be invasive or painful in any way. In fact, many will be eager to help—but they can’t do that until you let them know what you need.
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