Shining the Book Promotion Spotlight on William R. Leibowitz

William R. Leibowitz has been practicing entertainment/media law in New York City for a number of years.  He has represented numerous renowned recording artists, songwriters, producers and many of the leading record companies, talent managers, merchandisers and other notable entertainment businesses.  At one point, he was the Chief Operating Officer/General Counsel for the Sanctuary Group of Companies, a U.K. public company that was the largest ‘indie’ music company in the world (prior to its acquisition by the Universal Music Group).

William has a Bachelor of Science degree from New York University (magna cum laude, Phi Beta Kappa) and a law degree from Columbia University.  He lives in the village of Quogue, New York with his wife, Alexandria, and dog, George.

William wrote Miracle Man because of its humanistic and spiritual messages and because he feels that in our current times – when meritless celebrity has eclipsed accomplishment and the only heroes are those based on comic books, the world needs a real hero –and that, of course, is Robert James Austin, the protagonist in Miracle Man. Miracle Man won Best Thriller in the National Pacific Book Awards.

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Q:  Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

A:  Miracle Man chronicles the saga of Robert James Austin, the greatest genius in human history, from the time of his birth and tragic childhood through his extraordinary accomplishments in curing diseases.  The book is a psychological thriller with a fast paced twisting plot that’s full of surprises and drama, as Austin battles abandonment and betrayal and the myriad powerful forces, external and internal, including Big Pharma and its political cronies that seek to destroy him.

Q:  What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

A:  I think that blogging is very helpful.  What has been most important for me is being a guest blogger.

Q:  I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

A:  I use twitter, facebook and linkedin.   For me, the most effective has been twitter.

Q:  Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

A:  Getting as many reviews as possible is an effective means of promotion –particularly if some of the people reviewing the book are bloggers or make mention of the book on twitter (and have a substantial number of followers).  Additionally, I have done quite a few radio interviews.

Q: If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

A:  Book reviews.

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