Book Marketing Tips with Chick Lit Author Arnine Cumsky Weiss

Arnine Cumsky Weiss is a nationally certified sign language interpreter and a teacher of English as a second language. She has worked in the field of Deafness for over thirty years. She is the author of six books. BECOMING A BAR MITVAH: A TREASURY OF STORIES, BECOMING A BAT MITZVAH: A TREASURY OF STORIES (University of Scranton Press), THE JEWS OF SCRANTON (Arcadia Publishing), and THE UNDEFEATED (RID Press) and  THE CHOICE: CONVERTS TO JUDAISM SHARE THEIR STORIES (University of Scranton Press). Her second novel, SHE AIN’T HEAVY (Academy Chicago)was published in June, 2013. She is married to Dr. Jeffrey Weiss and is the mother of Matt, Allie, and Ben.

Visit Arnine’s website at

Welcome to Book Marketing Buzz, Arnine.  Can we begin by having you tell us a little about your book?

Sure. My latest novel, She Ain’t Heavy, is a departure for me, as there is nothing related to either Judaism or deafness. The protagonist, Teddy Warner, is a counter clerk at Dunkin’ Donuts, who moves from her small Pennsylvania town to Philadelphia to be with a childhood friend. When a carbon monoxide accident sidelines her friend, Teddy is left with no money, no friends and no place to live. It’s a heroic journey with themes of loyalty, friendship and second chances.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

The first thing I did was to share the news with my writing group. I didn’t really do much promotion until the E-book came out.

After that, what happened?

I posted information about the book’s publication on Facebook and arranged for several readings in New York City.

What did your publisher do to promote your book?

The book is advertised in their catalogue and on their web site.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?

This is my first foray into blogging, so we’ll see how it works.

I understand using the social networks to promote your books is also an effective marketing tool.  Do you find it is or isn’t?

It makes people aware of the book, so yes it is.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

Readings, email blasts, newspaper articles and networking.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Book launches…meeting people face to face.

What are your experiences with offline promotions such as booksignings?

Everything helps. They’re not so easy to arrange any more.

Thank you for this interview, Arnine!  We wish you much success!

Thank you for the opportunity!

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