Interview with William Matthies, author of The 7 Keys to Change

the 7 keys ABOUT THE 7 KEYS TO CHANGE

Research by McKinsey & Company and IBM Global Business Services says that 50% to 60% of companies fail to achieve some to all of their goals and objectives, with as many as 20% failing completely.

The divorce rate among first time marrieds continues to hover around 50% increasing to 60%+ among those marrying two times or more.

Is there correlation in these numbers?

This is no coincidence; these and other statistics describing our personal and professional lives demonstrate a strong correlation between failures in one leading to failure in the other.

“The 7 Keys to Change” teaches both the individual and the manager what they need to do to improve their efforts to manage change in their personal and professional lives.”

Purchase your copy at AMAZON

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Thank you for your time in answering our questions  Let’s begin by having you explain to us why you decided to write a book?

I am a business-planning consultant and about 5 years ago I realized my clients were not doing well achieving the goals we had set for them in the plans I helped them create. Since my goal is to be the most effective consultant possible, I set out to learn what I needed to do to improve my client’s performance. This had nothing to do with writing a book; I only wanted to improve my skills. However the more I researched, the more clear the solution became along with the fact that what I was concluding was original, not documented elsewhere. As a result, I decided to write what has become “The 7 Keys to Change”.

Is this your first book?

Yes

Can you tell us a little about your publishing journey?

I never had any illusions about becoming an “author” or about the difficulty of publishing. My “journey” has largely coincided with the industry transition from traditional publishers to self-publishing. I initially made some attempts to find a publisher but quickly verified what I assumed to be true. That is almost an impossibility for an unpublished author. And even the well-known authors were moving to self-publishing so why not me? Then the process changed from learning about traditional publishing to the “wild west” of self-publishing. I enjoy my consulting business and all associated with that, however navigating the world of self-publishing has been very entertaining as well.

What lessons do you feel you learned about the publishing industry?

First and foremost for first timers, leave your ego at the door. As good as your book may be you are jumping into a sea of reader options, and as a result, it won’t be as much about how good your book is as it is the marketing you do to support it. Write it and they will read it won’t work. Second, do your homework and learn about self-publishing, ideally prior to writing your book. While it is extremely easy to publish any book your write that won’t make it a good book, one worth reading. How good it will be will depend on how well you polish whatever you initially write. Edit, edit, edit, edit and then pay to have book professionally edited at least once more, both for content and grammar. Do that and you will still find things you wished you’d done differently but there will be far fewer of them.

My comments are all about self-publishing. The only advice I offer to those who wish to go the traditional route is, good luck!

If you had the chance to change something regarding how you got published, what would you change?

I would prefer to have had more experienced book marketing “muscle” (money) behind my effort but you do with what you have.

Did you credit any person or organization with helping you get published?

Paula Johnson who served as my muse, critic, one of my editors, book cover designer, advisor, the person who led me through the self-publishing world, and whip cracker. I can’t imagine having done this without her help.

What’s the best advice you can give to aspiring authors?

Understand before you begin that:

  1. As with all the arts, great writers are rare and from a probability standpoint it is unlikely that you are one. That doesn’t mean you don’t write; to the contrary. Only that you not over rely on your ability.
  2. Quality writing takes time. You must understand that whatever you produce in the first draft is many rewrites away from what should be your final product.
  3. Writing is a very lonely business. You won’t do your best work with others around, with the TV on, etc.
  4. Regardless of whether or not you self-publish, once you write the best book possible, its success or failure is dependent upon the marketing that is done to support it. With few exceptions an exceptionally well-written book poorly marketed will do no better than a poorly written one.

photo-bill-matthies ABOUT WILLIAM MATTHIES

In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today, I serve on corporate advisory boards, am a contributor for TWICE (the consumer electronics industry’s major trade publication) and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.

His latest book is The 7 Keys to Change

Visit his website at www.coyoteinsight.com or 7 Keys page

Connect with William:


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The 7 Keys to Change Virtual Book Publicity Tour Schedule

Monday, June 3 – Book reviewed and 1st chapter reveal at Get Reading Now

Tuesday, June 4 – Book featured at Parenting 2.0

Wednesday, June 5 – Book featured at The Writer’s Life

Thursday, June 6 -Book featured at Naturally Kim B

Monday, June 10 – Book reviewed at My Devotional Thoughts

Thursday, June 13 – Guest blogging at The Story Behind the Book

Friday, June 14 – 1st chapter reveal at Parenting 2.0

Monday, June 17 – Interviewed at Broowaha

Wednesday, June 19 – Interviewed at Examiner

Friday, June 21 – Book featured at My Cozie Corner

Monday, June 24 – Interviewed at Literal Exposure

Wednesday, June 26 – Guest blogging at Literarily Speaking

Thursday, June 27 – Interviewed at Review From Here

Monday, July 1 – Interviewed at Beyond the Books

Wednesday, July 3 – Interviewed at Book Marketing Buzz

Thursday, July 4 – Book featured at Review From Here

Friday, July 5 – Book reviewed at Naturally Kim B

Monday, July 8 – Interviewed at Pump Up Your Book

Wednesday, July 10 – Book reviewed at My Devotional Thoughts

Thursday, July 11 – Interviewed at Between the Covers

Monday, July 15 – Interviewed at The Writer’s Life

Tuesday, July 16 – Book reviewed at Reviewing Shelf

Wednesday, July 17 – Guest blogging at Allvoices

Thursday, July 18 – Interviewed at Yahoo Voices

Friday, July 19 – First chapter reveal at As the Pages Turn

Monday, July 22 – Interviewed at Examiner

Tuesday, July 23 – Book featured at Plug Your Book

Wednesday, July 24 – Interviewed at Blogher

Thursday, July 25 – Book featured at Author and Readers Book Corner

Friday, July 26 – Guest blogging at My Cozie Corner

Friday, July 26 – Interviewed at Straight From the Authors Mouth

Pump Up Your Book

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