Book Publishing Secrets: Q&A with ‘Going for Excelsior’ Wayne Hatford

We’re talking to authors from all walks of life about their experiences in publishing their book.  Some have smooth paths, some rocky, but they all share a common goal – to see their name on the cover of their creation.  It’s interesting to read what path they decided to take to get there and my guest today is here to tell everyone what he/she did in order to make it all happen so that other writers will learn a little something from the experience.

Today we are talking to Wayne Hatford, author of the self-help, non-fiction book, Going for Excelsior: Thriving in Seniorhood.

Wayne Hatford, B.A. in French and Spanish, M.A. in International Administration, is a teacher, writer, editor and author dedicated to bridging the gap between the physical and non-physical worlds. To that end, he channeled a friend, Janice Horn ~ “Letters from Janice: Correspondence with the Astral Plane” and, more recently, the spirit essence of Rudolph Valentino ~ “Valentino Speaks: The Wisdom of Rudolph Valentino” and “Going for Excelsior: Thriving in Seniorhood,” all of which are available via Each of these works explores the “Other Side” while offering insight and practical suggestions on how best to make the most of this one.

A life-long student of metaphysics and transformation, Wayne has both taught in public school and been a personal property appraiser. Wayne Hatford now resides in Santa Rosa, California where he and the Valentino essence continue their collaboration.

His latest book is Going for Excelsior: Thriving in Seniorhood.

Thank you for your time in answering our questions, Wayne.  Let’s begin by having you explain to us why you decided to write a book?

GFE’s subject matter is of great personal interest to me, given that I am a Senior myself, and to my knowledge, no one had written a book like this before: a practical, new age handbook for navigating one’s “Golden Age” ~ safely, smartly, and creatively. Furthermore, it was made clear to me that I was going to have help, as my previous book had been sourced from the soul essence of silent screen star Rudolph Valentino and this one would be too, although much more of a joint effort. So, GFE is partially channeled, and what Valentino’s essence shares about Seniorhood is often quite amazing: myths debunked, conundrums solved, spirits lifted! I also think my contribution to the content is both strong and quite useful.

Is this your first book?

No, Going for Excelsior is my third book. I am also the author of Letters from Janice and Valentino Speaks.

Can you tell us a little about your publishing journey?

Letters from Janice was published by a small new age press. Valentino Speaks and Going for Excelsior are self-published.

What lessons do you feel you learned about the publishing industry?

It appears that uniqueness is often discounted. Agents and traditional publishers are hesitant to even consider a project unless the genre and approach are fairly run-of-the mill.  That, at least, has been my impression.

If you had the chance to change something regarding how you got published, what would you change?

If I could wave a magic wand, I would want agents and traditional publishers to be much more open to channeled material. Even though lots of metaphysically-oriented books have strong sales records, they continue to be skeptical about that arena.

Did you credit any person or organization with helping you get published?

I am very grateful to the now defunct Uni-Sun of Kansas City. They were willing to take a chance on my first book, which set the stage for my next two books, written many years later. GFE was a particularly easy project, in terms of self-publishing, because I had already been through the process. Shelley Schadowsky of made it a breeze by doing a primo job designing the cover and formatting the interior. I highly recommend her work.

What’s the best advice you can give to aspiring authors?

If you decide to self-publish, do not be daunted or dismayed; you can do it! Edit your material many times and then edit it again! Have professionals design the cover and format the interior. Be patient; everything will eventually come together!

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