Shining the Book Promotion Spotlight on Morrie Richfield

Morrie Richfield lives in Pennsylvania with his two sons, his dogs and his cat. He is working on his next novel, and he still dreams that someday the world will be a better place for all of us to live.

His latest book is the inspirational novel, Mr. Breeze.

Visit his website at

Welcome to Book Marketing Buzz, Morrie.  Can we begin by having you tell us a little about your book?

Mr. Breeze is a book about hope and a story unlike anyone have ever heard of or read before. I am told by readers that it has inspired them as well as entertained them.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I am self published and at first I did nothing to promote Mr. Breeze.

After that, what happened?

I hired two PR firms, then a book tour, a new website, and most recently bloggers.

What did your publisher do to promote your book?

I wish I had one to do that!

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?

I have just started and if is too soon to tell.

I understand using the social networks to promote your books is also an effective marketing tool.  Do you find it is or isn’t?

Think anything that gets the word out about your work is a good tool.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

I have done many interviews.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

It is impossible to tell at this point.

What are your experiences with offline promotions such as booksignings?

I think that you need to be known before those can be effective.

Thank you for this interview, Morrie.  We wish you much success!

Thank you for having me!

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