Shining the Book Promotion Spotlight on Romantic Suspense Author Cherry Adair

New York Times bestselling author Cherry Adair’s innovative action-adventure novels have appeared on numerous bestsellers lists, won dozens of awards and garnered praise from reviewers and fans alike. With the creation of her kick butt counterterrorist group, T-FLAC, years before action adventure romances were popular, Cherry has carved a niche for herself with her sexy, sassy, fast-paced novels.  She loves to hear from readers.

Her latest book is the romantic suspense novel, Ice Cold.

Visit Cherry Adair’s website at

Welcome to Book Marketing Buzz, Cherry  Can we begin by having you tell us a little about your book?

ICE COLD, my 32nd book, is a running-chasing-falling down-wild monkey sex-shooting, counterterrorist action adventure. J But at the heart of it, it’s the story of two spies who find it hard to trust on a personal level. Honey Winston, is a Digital Forensic Examiner and trusts computers more than she trusts people. As the daughter of Hollywood royalty she’s wary of personal contact, so she’s perceived as cold.  They call her the Ice Princess.

Hot-blooded Rafael Navarro is T-FLAC’s bomb whisperer. Raised by a single mother, he respects women, but having lost someone he loved in a T-FLAC mission, he doesn’t want to get involved with a fellow operative. The Ice Princess is perfect for this op. She’s cool, disinterested, and perfect for the job. . .

Sparks, of course fly.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

This was a long, long time ago. J At that time there was pretty much no internet, so the only way to promote was to do booksignings and advertise in fan magazines, and go to conferences. I did all of the above. In spades, and totally love the interactions.

What did your publisher do to promote your book?

The first book was a category romance. Harlequin at the time did absolutely nothing (but be HARLEQUIN! Lol). But over the years my publishers have arranged blog tours, advertised, placed articles in relevant publications, sent me on tour, and lowered the price for some of my backlist just preceding the publication of a new book.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?

I don’t blog personally, but that’s only because I don’t have time to write something off the cuff on a regular basis. I’d rather be busy killing and causing mayhem in a novel. J

I understand using the social networks to promote your books is also an effective marketing tool.  Do you find it is or isn’t?

I LOVE, (did I mention LOVE?) Facebook. I have to set a timer so that I don’t spend all day and night there playing! When I’m promoting a new book (and frequently in between promoting news books lol), I give away hundreds of books willy-nilly like a crazy woman. Fans love it, but I love it too. Who doesn’t like to give prezzies?

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

Word of mouth is always the best way. For each book I have buttons made which have pithy sayings on them. Fans love and collect the buttons and are always asking when the next one will be sent out.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

My personal mailing list with Facebook as a close second.

What are your experiences with offline promotions such as booksignings?

I love booksignings. But many of my friends – even those well-seasoned- hate signings and do everything they can not to do them. Booksigning, aren’t that big a draw- even for some big names that would surprise most readers. For the average author signings bring friends and relatives, and perhaps a handful of the curious. When I first published, I’d go to dozens of mall booksignings. Many times people would keep walking, not even pausing to see what was going on. I learned where the bathrooms were so that when people stopped – to ask!- I could direct them.J Of course I love it when there’s a big crowd, but I’m also happy to talk to passersby about things unrelated to what I’m there to hawk- my book.

Thank you for this interview, Cherry!  We wish you much success!

Thank you for asking.  A very enjoyable experience!!

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