Shining the Book Promotion Spotlight on Barry Eva

Born in Barnet, Hertfordshire, England, Barry left his beloved England in 2000, moving to the USA. Under the name “Storyheart” he released his best selling YA novel “Across the Pond” which currently has over 100 reviews on Amazon.

Barry is also well known as the host of the popular radio show “A Book and a Chat” with over 450 shows under his belt. Popular for narrating his stories on local TV or as a guest on other media stations, Barry’s whit, oratory, and old-fashioned English charm make him a popular interviewee.

The Bathroom Book of Romance – Book 1 is the first of a series of book sharing his previously published online, short romance stories.

Find out more at http://romance2read.com

Welcome to Book Marketing Buzz, Barry. Can we begin by having you tell us a little about your book?

“The Bathroom Book of Romance – Book 1 “ is the first in a series of books with short stories, is short enough to read over a cup of tea or coffee, or whenever you have some time to yourself, yet long enough to bring a tear to your eye or a smile to your face. In fact some people call them “bathroom stories” as that might be the only place you get five minutes peace and quiet to yourself.”

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I am a huge believer in the power of the web, most people I think purchase books on the internet these days and I believe that one can get your name “out there” more by social media, blogs, interviews, internet radio etc than by the traditional means.

After that, what happened?

Of course I also wanted to do a virtual book tour, so worked with the ladies at “Pump Up Your Book” as I believe they are some of the best in the business. As well I started contacting various radio show hosts, of you like doing a complete 180 from hosting to looking to be a guest on shows.

What’s your opinion on blogging? Do you see that it is helping sell your book or is it not making much difference in terms of sales?

There is an old adage…
Publicity=exposure
Exposure=name recognition
Name recognition MAY equal book sales

Authors should not expect to be huge hits overnight, but anything you can do get your name out there is a good thing. I have had bestselling author Steve Berry on my radio show several times. Steve has 12 years and 85 rejection letters before he got his first book signed up, now he has over 12 million books in print in over 40 languages so things can take time.

As for blogging, I am a very big fan of the YA bloggers anybody who has listened to my show knows I call them the”Sham Wow “of YA literature as they just soak everything up. I have seen bloggers make stars and cause flops, they have great power and I’m all in favor of them.

I understand using the social networks to promote your books is also an effective marketing tool. Do you find it is or isn’t?

Certainly is, more and more people follow/use social networking from face book to twitter and everything in between. The days when kids used to rush home to watch TV have been replaced by them dashing home to plough their crops are chat with their friends.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

As a radio show host with around 475 shows under my belt I know the power of the airwaves, so am attempting to get on as many internet radio shows as I can. After all they are worldwide, so why just look in the US, E-Books can be downloaded, red and enjoyed by all.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Tough question, this virtual book tour with PUYB is a wonderful way of getting your name and the book out there into the blogosphere, but then I also know the power of the airwaves and appearing on radio shows.

What are your experiences with offline promotions such as booksignings?

Book signings unless you are a well known author are very hit or miss, you might sell four or five copies at a local town fair or stand in a book shop all day selling nothing. I am not a great fan of book shop signings. You can be there for say a four hour slot, eight people come up to you, two to ask the way to the bathroom, two asking for directions to a certain book, two to help themselves to whatever giveaways you have and you might sell two. But after the event, you gone and forgotten. Online blogs, shows, interviews etc, the information is there for people to find for many years. I also do my research for guest on “A Book and a Chat” (my radio show) online, how would I pick up such information at a book store?

Thank you for this interview, Barry. We wish you much success!

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