Book Promotion & Publicity Tips: How to Promote Your Books with Rudy Mazzochi

Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.


Today’s guest blogger is Rudy A. Mazzocchi, author of EQUITY of EVIL.

As a first time author without any brand recognition, and an untrained writer who was finally lucky enough to solicit the interest of a top-tier literary agency (the Trident Media Group), the launch of this book has become a series of “tests”… ultimately, to determine whether or not this bold, raw, cutting-edge medical thriller can attract and hold a large audience.

Test #1: Assess the market interest using the ebook format. I was fortunate to capture the support (and fortitude) of one of the top ebook publishers (Twilight Times Books). Distribution of hard copy and paperback editions will depend on how well we do with this release.

Test #2: Find the most marketable title and cover concept. Although I was fond of it, the original title was viewed as too controversial, with a concern that it would limit the scope of our readers. It took weeks to finally come up with something that was strong and appealing… something that appropriately captured a blend of the story’s difficult components that include the recent political issues surrounding “private equity”, abortion, human trafficking and the black market for human organ transplants. The cover was equally challenging, and literally painful to work through, until we came up with something that seemed to appeal to everyone involved in the process. It’s strong, clean and capable of generating strong brand recognition as we work on the concept of a possible trilogy called “The EQUITY Series”.

Test #3: Prove that you can market a new product, as an unknown writer, in an electronic social media. After a crash course in the writing/publishing industry, my publisher and I expanded our team with two publicists with the sole purpose of reaching as many of you electronic bloggers, tweeters, Facebookers, web-sters, and e-readers as possible. I didn’t even know what a blog was 3-4 months ago! We are now in the midst of a Virtual Book Tour (what… can’t I sign somethin’??) and under contract with “Pump Up Your Books” with nearly two dozen “stops” that include guest posts, Q&A, and radio interviews. Is anyone listening out there?

Test #4: Obtain as many positive reviews from friends, colleagues, and strangers as possible. Okay, first off, it’s tough being a “closet writer” who finally comes out and tells family, friends and colleagues that you’ve been secretly writing a novel. With my fortunate career that included receipt of many business awards, announcing the publication of my first novel rang with a touch of arrogance. I heard comments ranging from, “oh, what’s next, you going to decide to co-star in George Clooney’s next movie?” to… “I suppose you’re taking up NASCAR racing next!” So how do you ask for such a “favor” of those who have nothing to gain? Not impossible, but another daunting challenge. And I can’t tell you many emails I’ve written to other well-known authors and celebrities who I thought might relate to this book. Fortunately, a few have said “yes” to my request for a blurb, but I’m still waiting.

Test #5: Try to qualify for as many book awards as possible. This requires you to check the ego at the door, as you start a process of nominating your own book for a dozen different national (and international) book awards. Some of these require nomination from your publisher or literary agent, but the majority need to be submitted by yours truly. I just had to suck it up, find the confidence, and make those submissions without knowing if anyone other than my wife really thought the book was any good.

Test #6: Be persistent, repeat #3, 4 and 5, and keep the faith. Easier said-than-done, but I figure I’ve got nothing to lose, and I’m having a lot of fun!

Rudy A. Mazzochi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He’s been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.

Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year in Healthcare and the Businessman of the Year Award.

Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of medical thrillers based on true events, the first of which is entitled EQUITY of EVIL.

You can visit his website at

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