Gordon Gumpertz brings fiction readers another exciting action/adventure experience in his new novel RED HOT SKY. This is the author’s second book, following his highly acclaimed novel TSUNAMI.
In addition to writing novels, Gordon has won gold and silver awards in national and regional short story competitions. He is a member of the Authors Guild, the Palm Springs Writers Guild, a UCLA graduate, and an instrument-rated private pilot. He keeps his website current by blogging on natural disasters and natural phenomena.
Gordon and his wife Jenny live not far from the San Andreas fault, where the Pacific Plate thrusts into the North American Plate, building increasingly high levels of faultline stress which, the seismologists say, may soon produce the Big One.
Visit his website at www.tsunaminaturaldisaster.com.
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About Red Hot Sky
CO2 buildup in earth’s atmosphere reaches a tipping point. Global weather destabilizes, turns chaotic. Ice storms, dust storms, floods, blizzards, hurricanes, tornadoes pummel the earth nonstop. A secret computer model reveals that the frantic weather will peak out, and transform world climate into an alien environment devastating to human survival.
Scientists Ben Mason, Claudine Manet, and Bertrand Short are developers of the computer model. Ben and Claudine are lovers as well as lab partners. While they work frantically to head off the approaching catastrophe, a disgraced Russian general hacks into their model and sees earth’s bleak future as his opportunity for ultimate world power.
Ben, who had left the CIA to develop the computer model at the national lab, is reactivated by the Agency and sent on a perilous mission to block the rogue general’s plot. Claudine, not realizing that Ben is on a secret mission, misunderstands his absence, putting their relationship on thin ice.
Claudine is placed in charge of a massive NASA project that, if completed on time, could stop the approaching doomsday climate change. But her project is stalled by bureaucracy. Ben is on the run in hostile territory. The climate change calamity steadily approaches.
Welcome to Book Marketing Buzz, Gordon. Can we begin by having you tell us a little about your book?
Red Hot Sky is a story about what happens when CO2 buildup in earth’s atmosphere reaches a tipping point. In this scenario, global weather destabilizes, turns chaotic. Ice storms, dust storms, floods, blizzards, hurricanes, tornadoes pummel the earth nonstop. A secret computer model reveals that the frantic weather will peak out, and transform world climate into an alien environment devastating to human survival.
Scientists Ben Mason and Claudine Manet, developers of the computer model, are lovers as well as lab partners. While they work frantically to head off the approaching catastrophe, a disgraced Russian general hacks into their model and sees earth’s bleak future as his opportunity for ultimate world power.
Ben, who had left the CIA to develop the computer model at the national lab, is reactivated by the Agency and sent on a perilous mission to block the rogue general’s plot. Claudine is placed in charge of a massive NASA project that, if completed on time, could stop the approaching doomsday climate change. But her project is stalled by bureaucracy. Ben, his cover blown, is on the run in hostile territory. The climate change calamity steadily approaches.
What is the first thing you did to promote your book once your publisher accepted your manuscript?
I published Red Hot Sky with CreateSpace. My first promotional step was to feature the new book on my website, www.tsunaminaturaldisaster.com.
After that, what happened?
My next step was to contact Dorothy Thompson at Pump Up Your Book. We agreed on a two-month informational campaign to help increase traffic to my website.
What did your publisher do to promote your book?
Took the two steps above.
What’s your opinion on blogging? Do you see that it is helping sell your book or is it not making much difference in terms of sales?
I’m a blogging believer. Most of my sales come from my website where I blog on natural disasters and natural phenomena. Red Hot Sky and my first novel, Tsunami, are both featured in a separate panel, along with excerpts, reviews, and information about the books and the author.
I understand using the social networks to promote your books is also an effective marketing tool. Do you find it is or isn’t?
I’m just learning how to promote using Facebook, Twitter, Google+ and YouTube. I have high hopes, but too early to tell.
Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?
I’m using Pump Up Your Book to help increase awareness and demand.
If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?
My website.
What are your experiences with offline promotions such as booksignings?
In promoting my first book, Tsunami, I found giving talks as the featured speaker at clubs and organizations to be the most effective way to sell books. Sitting at a desk at a regular book signing is not very effective for the hours invested.
Thank you for this interview, Gordon! We wish you much success!
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