Book Promotion & Publicity Tips: How to Promote Your Books with Fiona Ingram

Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.

Today’s guest blogger is Fiona Ingram, author of The Secret of the Sacred Scarab.

Although Fiona Ingram has been a journalist for the last fifteen years, writing a children’s bookThe Secret of the Sacred Scarab—was an unexpected step, inspired by a recent trip to Egypt. The tale of the sacred scarab began life as a little anecdotal tale for her 2 nephews (then 10 and 12), who had accompanied her on the Egyptian trip. This short story grew into an award-winning children’s book, the first in the adventure series Chronicles of the Stone. The author has already completed the next book in the series—The Search for the Stone of Excalibur—a huge treat for young King Arthur fans.

Although Fiona Ingram does not have children of her own, she has an adopted teenage foster child, from an underprivileged background who is just discovering the joys of reading for pleasure. Fiona’s experiences in teaching her daughter to read has resulted in her interest in child literacy and in creating ways to get kids more interested in reading, as well as helping parents to instil a love of reading in their children.

Naturally, Fiona is a voracious reader and has been from early childhood. Her interests include literature, art, theatre, collecting antiques, animals, music, and films. She loves travel and has been fortunate to have lived in Europe (while studying) and America (for work). She has travelled widely and fulfilled many of her travel goals.

Fiona’s latest book is the middle grade adventure novel, The Secret of the Sacred Scarab – Book 1 in the Chronicles of the Stone series.

Visit her website at www.fionaingram.com.

Guest Post: Top Ten Tips of Marketing Magic

If you thought writing and producing your book was difficult … actually, that was the easy part. However, once you’ve laid the groundwork for your author platform, it becomes easier with each book. These days an author cannot just be an author. He or she has to be a product or a brand. Readers love information about the author, what inspires them, what new books are coming up, etc. Your marketing must incorporate your author platform. The author platform consists of: your book/s; your website; your author profile/bio; an e-zine or newsletter; a blog; a video interview (vlog); a podcast radio interview; a video preview on sites like YouTube; speaking engagements; articles you’ve written; articles about you.

Although there are numerous marketing possibilities, some of them can be expensive. Here are the Ten Top Tips, in my experience, some of which are totally free.

  • Press Kits & Releases: it’s vital to have a clearly worded press release detailing what the media need to know about you and your book, as well as contact and website details.
  • Book Give-aways: Depending on your reader target market, contact libraries, schools, local bookstores, book clubs, on-line review sites and reading groups, and offer them a book. They will also be happy to review it.
  • Media Magic: Contact your local press, television, and radio stations. Many radio stations have a ‘book talk’ slot. Small regional or neighborhood presses are always looking for news so make your story newsworthy by adapting it to local interests, issues or events, or local groups/clubs.
  • Write Articles: If you think about your experiences, joys, lows, highs, rejections, and knowledge as a writer, that makes an article in itself. You can add these to your personal website, as well as your book website.
  • Website Wonder: A good website is a wonderful tool. From this launching pad, you can include all the other elements, such as listing where you are on social websites, what inspired you to write your book/s, info on your book and perhaps a first chapter, a cover image, radio or video interviews, a book video, a contact email, or even your blog. Once you’re in cyberspace you’ll find that people will find you, and when they find you, they find your book.
  • Create An Online Press Room: Your website is your biggest asset in your author platform. You can put up information on your book and purchasing details, as well as your press release, your bio and a good pic, your reviews, interviews, and anything written about you and your book.
  • Amazing Amazon: This is the largest book site around and you need to be on it. The Look Inside Option enables readers to read a few pages before buying. Amazon will also review your book if you approach them; you can also put up other reviews on your book.
  • Online Book Tours: This is by far the most effective way of getting your book out there and worth every penny. Tours usually feature a photo of the book, a review, links to the author’s website and blog, and will include your purchase information. Authors who interact with tour hosts and make themselves available for guest posting, interviews, Q&A sessions with blog commenters, and who respond to comments will have the greatest success from their tour.
  • Subscribe: Many book publishing and author marketing companies offer free newsletters, which are an incredible source of information as well as offering links to more sites.
  • Book Competitions: It’s not so much about winning as being seen. Competitions broaden your author profile because people in the industry will read your book. Even if you don’t win, you may get a Best Runner-Up mention, and that’s the kind of detail you will put in your press release.

Do not stop marketing. Even when your book is out there and you’ve sent off your press releases, don’t stop spreading the word! Do something every day (either online or physical) to continue your marketing thrust. Remember—marketing doesn’t sell books … marketing gives you exposure and exposure sells books.

Fiona Ingram began her writing career by making up adventure stories to entertain her three younger brothers when she was about ten. Later she graduated in theatre studies, moved into journalism and has been writing ever since. However, writing a children’s book was an unexpected step, inspired by a trip to Egypt. The tale of the sacred scarab began life as an anecdotal tale for her two nephews (then 10 and 12), who had accompanied her on the Egyptian trip. This short story grew into a children’s book. Although Fiona does not have children of her own, she adopted an African child from an underprivileged background. Fiona’s experiences in teaching her daughter to read has resulted in her interest in child literacy and in creating ways to get kids more interested in reading, as well as helping parents to instill a love of reading in their children.

Links to Fiona Ingram and her work:

Blog: http://fionaingramauthor.blogspot.com

Facebook page: http://www.facebook.com/fiona.robyn.ingram

Twitter: http://twitter.com/FionaRobyn

Book website: http://www.secretofthesacredscarab.com

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