Shining the Book Promotion Spotlight on Larry Jukofsky

Larry Jukofsky is a first time author at the young age of 86. His novel The Final Victim, in the genre of mystery, horror is his debut novel. He was born in New Jersey in 1925. He earned his degree at Columbia University, New York Medical School and interned at Hackensack Hospital. His eye training was at Barnes hospital St. Louis, Mo., where he met and married wife Betsy.

His active duty was in the United State Naval Reserves U.S.N.R. and U.S. Marines as an Ophthalmologist for First Marine Division in Korea. He opened first office in New Jersey in 1953 and moved to Hilton Head, South Carolina in 1978.

When Larry is not writing he is enjoying his retirement with his 2 children, 4 grandchildren and 4 great grandchildren.

Welcome to Book Marketing Buzz, Larry.  Can we begin by having you tell us a little about your book?

My protagonists are multiple and encompass several types of personalities and professional abilities. They combine their talents to reach their resolution which is to defeat the monster involved. That one is a vampire who is different from the run-of-the mill vampires in literature these days in that he is not out for blood but for vengeance and is Jewish, not repelled by a crucifix or the routine weapons used against vampires.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Once accepted by the publisher I began several rounds of editing assisted by wife and daughter. My editor at the publisher’s followed up on this. I thought he’d be taking care of publicity but was mistaken. I unfortunately was naïve in this and did nothing until recently.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

The only tool I’ve used is “word of mouth” with limited success locally. I called Barnes and Noble and discovered they would not stock books unless the publisher agreed to take back unsold copies which he would not do and only prints ordered copies.

Do you do more promoting online or offline and which do you prefer?

I have not promoted my book online since I don’t know how to do so and can’t offline for reasons cited above.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

I am listed and have a twitter site which I believe I am the only visitor  the same with Facebook   I don’t know how to use them as I probably should.

Do you own a blog and how often do you update it?  Did you set up your blog solely to promote your book and what is its effectiveness?

I use my blog purely as a diary  I have mentioned my book in my blogs but few , if any, followers read them.

Do you recommend authors getting publicists to help them promote their books?  Do you have one?

My only publicist contact so far is with Rebecca. I should have done it much sooner than I have.

If an author prefers to do it alone rather than hire a publicist, where should they  start?

First, one has to know how and where to start and then go ahead with the plan. I don’t have that knowledge.

Thank you for coming, Larry!  We wish you much success!

Thank you for being here and listening to my limited ability at publicity.

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