Shining the Book Promotion Spotlight on Gary Starta

Gary Starta is a former journalist who studied English and Journalism at the University of Massachusetts in Amherst.

His love for science fiction compelled him to write his first novel ‘What Are You Made Of?’ published in 2006. Inspired by Isaac Asimov, the science fiction novel focuses on intelligent artificial life and whether sentient androids should possess the same rights as humans. The androids in Starta’s novel are created as hybrids – part machine, part human – further blurring the line between human and machine. Starta foresees a near future where humans will be forced to decide if intelligent machinery is indeed a life form. Possibly, in this near future, some humans will possess computer enhancements to overcome disabilities becoming hybrids themselves. The line between biological life form and mechanical life form will continue to be examined in a follow up novel now being written.

Starta cites Stephen King and Dean Koontz as inspirations for his 2007 novel ‘Blood Web’ which is also reminiscent of the The X-files television/movie series. Contemporary authors Laurell K. Hamilton, Rachel Caine, Jim Butcher and Kelly Armstrong also fuel his aspiration to create paranormal suspense. The follow up novel to ‘Blood Web’ – ‘Extreme Liquidation’ explores Caitlin Diggs’ supernatural gifts including the ability to see the future in dreams and to read a person’s character through emotions.

Starta’s crime novella ‘Murder By Association’ blends mystery with forensic investigation. It is a departure from previous books because it contains no science fiction or paranormal elements. Additionally, Starta foresees his 2008 novella ‘Alzabreah’s Garden’ – a fantasy romance – as another out-of-the-box effort.
Short story “Growing Pains” now published in Silverlight robot anthology THANK YOU, DEATH ROBOT
Latest sci fi novel, Gods of the Machines now available…

You can visit his website at

Welcome to Book Marketing Buzz, Gary.  Can we begin by having you tell us a little about your book?

Gods of the Machines is part mystery, part science fiction and part romance. Based on a faraway planet, it is Earth’s first colonization effort. Among the residents are humans, androids, robotic bees and a peculiar bug. Many hope humanity will get a fresh start on a new planet. But when murders begin, Detective Sam Benson suspects an android. Yet when no evidence surfaces to condemn the android, clues about the planet’s past may become the detective’s best bet for finding the perpetrator.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Posted a lot of links to my website on social networks. I later paid for advertising on sites I believed were relevant to the novel.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

The jury is still out on that one. It’s too soon to call as I haven’t see royalty reports yet. It will probably be a draw between advertising and employing a virtual book tour.

Do you do more promoting online or offline and which do you prefer?

I promote strictly online. Posts and blogs, advertising, they are all exclusively online.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

Yes, I believe you have to at this juncture. Every other author is. I am not sure if it targets any of the author’s specific genre bases however. It is still too soon to judge success or not. But then again everything in regard to promotion can be considered experimental. I have heard the executives of the biggest publishing companies readily admit they have no sure fire way to know what selling techniques will work or not. I think that is a lesson for all of us at every level. It means don’t give up.

Do you own a blog and how often do you update it?  Did you set up your blog solely to promote your book and what is its effectiveness?

I am currently venturing into the blogging-sphere thanks to Pump Up Your Book Promotions. As before, I still need time to judge response and its effectiveness. Although, I am hoping many sci fi fans are currently reading this right now!

Do you recommend authors getting publicists to help them promote their books?  Do you have one?

I am considering that option. I have used some publicists on a small scale to promote my books on their blogs and Face Book pages. I would be definitely open to that avenue on a grander scale.

If an author prefers to do it alone rather than hire a publicist, where should they  start?

If you’re with a small publisher and putting your book in a brick and mortar store is not possible, I believe you must post your book on as many relevant sites as possible. Staying relevant on the Internet is key.

Thank you for coming, Gary Starta!  We wish you much success!

Thanks, it was an honor to share my experiences with you.

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