Shining the Book Promotion Spotlight on Kim Baccellia

Kim Baccellia has always been a sucker for the paranormal. She blames it on her family’s love for such things such as having picnics at cemeteries, visiting psychics, and reading her mother’s copies of the daily horoscope. She even had her own horoscope column in middle school, which was a big hit!

Kim’s other works include the poem, “My Father”, which appears in the anthology Mind Mutations, published by The Sun Rising Press. Her essay about the adoption of her son, Finally, Our Turn, appeared in Adoptive Families magazine. Her YA multicultural fantasy, Earrings of Ixtumea, is published by Virtual Tales and available now at Amazon.

A member of SCBWI, Kim is currently writing the sequel to Crossed Out.  She’s also putting the finishing touches on YA fantasy No Goddesses Allowed. She lives in Southern California with her husband and son. Check out her website for more info on upcoming books and other fun things.

Welcome to Book Marketing Buzz, Kim. Can we begin by having you tell us a little about your book?

Stephanie Stewart has a little extracurricular activity—she’s a rescuer—someone who helps murdered girls cross to the other side. She’s not too happy about her calling but she does it. Then one day Allison, her first rescue, reappears. She warns Stephanie of danger. Nothing will ever be the same.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I posted it on my live journal blog, Facebook, and Verla Kay’s blueboard.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Social Networking. I find that with small publishers it’s harder to get your book in a brick and border bookstore. You have to let people know about your book. What better way than through social networking?

Do you do more promoting online or offline and which do you prefer?

I do most of my promoting online. Later I hope to do more offline promoting.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

Yes. I found that both Twitter and Facebook help.

Do you own a blog and how often do you update it? Did you set up your blog solely to promote your book and what is its effectiveness?

I have a live journal blog that I try to update at least 3 times a week. I use my blog for not only mentioning my books but the whole writing process. I’ve also done a few YA reviews too.

Do you recommend authors getting publicists to help them promote their books? Do you have one?

I use the publicist from my publisher. I’ve been thinking of using a freelance publicist in the future.

If an author prefers to do it alone rather than hire a publicist, where should they start?

You need to get word of your book out there. I’m huge on social networking. Also tell others of your book. Join professional organization to help network with other writers. That’s how I got to be a part of a book signing.

Thank you for coming, Kim! We wish you much success!

Thanks for having me!

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