Shining the Book Promotion Spotlight on Steven Verrier

Steven Verrier, born in the United States and raised in Canada, has spent much of his adult life living and traveling abroad. Publications include Plan B (Saga Books, 2010), Tough Love, Tender Heart (Saga Books, 2008), Raising a Child to be Bilingual and Bicultural (Hira-Tai Books of Japan), and several short dramatic works (Brooklyn Publishers). Currently he is living with his wife, Motoko, and their five children in San Antonio, Texas. You can visit his website at

Welcome to Book Marketing Buzz, Steve. Can we begin by having you tell us a little about your book?

It’s about a fifteen-year-old boy named Danny – a good kid who, through no fault of his own, runs into problems at school. The problems don’t concern other kids; it’s school administrators and teachers who are doing him wrong. Danny gets suspended and decides to leave school altogether when he sees a better way to get to where he wants to go in life. Hence, the title Plan B.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Actually, I was pretty busy with other projects. But I’m lining up workshops to begin later this year and through those I hope to introduce my work to some new readers. I’m also looking at bookstore events pertaining to another book coming out later this year, and I hope those appearances will lead to an increase in readership.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

To this point, probably word of mouth. It certainly is cost effective.

Do you do more promoting online or offline and which do you prefer?

I have no preference. I do both and appreciate both.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

I may get on board but it hasn’t happened yet.

Do you own a blog and how often do you update it? Did you set up your blog solely to promote your book and what is its effectiveness?

No, I don’t keep up a blog. I update my website as necessary, but with five kids and books to write it’s hard to find time for daily or even weekly posts.

Do you recommend authors getting publicists to help them promote their books? Do you have one?

I don’t have one yet. I’ve been in contact with publicists but it can be a major investment to sign on with one. I’m still considering working with a publicist to get word out on an upcoming book. But concerning Plan B at this time, it’s not in the cards, though I would recommend a good publicist to an author swimming in money.

If an author prefers to do it alone rather than hire a publicist, where should they start?

Every little bit helps. Spread the word at work and in the community. Small-time media are looking for feel-good stories, so give them what they want. Be accessible. Let people know there’s an author in their midst.

Thank you for coming, Steve! We wish you much success!

Thanks so much. And thanks to your readers for checking out Plan B at

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