Shining the Book Promotion Spotlight on J.P. White

In the last 35 years, J.P. White has published essays, articles, fiction, reviews, interviews and poetry in over a hundred publications including The Nation, The New Republic, The Los Angeles Times Magazine, The Gettysburg Review, American Poetry Review, and Poetry (Chicago).  He is a graduate of New College in Sarasota, Florida, Colorado State University and Vermont College in Fine Arts. He is the author of five books of poems and a novel, Every Boat Turns South.  You can visit his website at

Welcome to Book Marketing Buzz, Jay. Can we begin by having you tell us a
little about your book?

Every Boat Turns South is the story of Matt Younger, a 30-year-old boat delivery captain who returns to Florida after a 13 year absence to make a confession to his dying father. Matt wants to tell his father about a failed boat delivery from West Palm Beach to St. Thomas, but the father wants to hear about Matt’s role in the death of the favorite son, Hale.

What is the first thing you did to promote your book once your publisher
accepted your manuscript?

I made sure that a pre-publication was sent out to everyone in my little

If you had to pick just one book marketing tool that you’ve used to promote
your book, which would you say has been the most effective?

Facebook covers a lot of real estate.

Do you do more promoting online or offline and which do you prefer?

It’s almost on online with some phone follow up.

Do you use social networks such as Twitter and Facebook to promote your
books and have you had any success with it?

I’m not a Twitter kind of person.

Do you own a blog and how often do you update it? Did you set up your blog
solely to promote your book and what is its effectiveness?

I’m not a blogger. I’m a former jogger.

Do you recommend authors getting publicists to help them promote their
books? Do you have one?

I’ve used publicists, but I’d have to say it’s pretty sketchy whether they are
worth it. They are very expensive and it’s hard to quantify what they do. I
would not venture into that world again.

If an author prefers to do it alone rather than hire a publicist, where should
they start?

They have to interface with reviewers, bloggers and book groups on their
own and try to gain to some traction. It’s quite a challenge and 99% of all
writers would rather watch paint dry then become promoters, but the fact is
that’s what we have to do.

Thank you for coming, J.P! We wish you much success!

Thanks for letting me introduce EVERY BOAT TURNS SOUTH.

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