Book Marketing Buzz Book Promotion & Publicity Tips: How to Promote Your Books with Kailin Gow

Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.

Today’s guest blogger is Kailin Gow, author of Bitter Frost.


The promotion for Bitter Frost has just started, and we’ve just started with a book trailer and blog tours.  There are a few other things planned, of course, and as a multi-published author, you know book promotion is a constant thing.  For now, however, we’re slowly building the buzz with the book trailer and blog tours.

Personally, in the past, I have conducted book signings and although they were decent, I find I like the newest form of promotions better – online promotions.  This is especially relevant now that my publishers Sparklesoup and the EDGE Books have my books through Kindle and the Apple iPad, it makes sense for me to have an online campaign.

For the most part, getting physically out there for me has been primarily a way for me to talk to my readers and hear what they want and think.   Author/Expert speaking and appearances, arranged through my publisher’s speaker program, Sparklesoup S.P.E.A.K.S will also be helpful for authors to promote themselves and their books, as well.  Being with a publisher who is also supportive with marketing advice can be invaluable, especially for newer authors.

Thank you for this opportunity to talk to you about some tips for book promotion and publicity.  If you would like to get a hold of me, you can through my author’s blog, listed through the teen site, or through my publisher’s website,

Kailin Gow is the multi-published Author of The Shy Girls Social Club Handbook for Dealing with Bullies and Other Meanies and 30 more books for teens and young adults, including The Gifted Girls Series which have been recommended by the Parents Teachers Association, PBS Kids, Homeschooling organizations, and Best Teens Books lists.  Her fiction titles for older young adults and adults are: Diary of a Discount Donna (A Fashion Fables Novel), and the newly released The Phantom Diaries and Rise of the Fire Tamer (Wordwick Games Book 1).  She holds a Masters Degree Communications Management from USC, and Bachelors Degrees in Drama and Social Ecology from UC Irvine.  She is a mother, a mentor for young women, and the founder of the social group for girls age 13 to 19 called Shy Girls Social Club at

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