Shining the Book Promotion Spotlight on Nibi Soto

Nibi Soto grew up along the Wasatch mountains in the Great Salt Lake valley.  She has been called the quintessential Renaissance woman because of her wide variety of interests experiences and educational background.  She’s has three advanced degrees, has been a journalist, newspaper editor, professional athlete, certified athletic trainer, intercollegiate coach, professional musician, industrial designer, artist, educator, author, professional speaker, wife, mother and grandmother.  To her, life is not a rehearsal; it is the real thing and there’s no time to waste.  She has authored and co-authored several health and nutrition books under the EAT & Be Lean logo since 1986.  Her most resent adventure lies in the writing of a new time travel fantasy series for young adults called Beyond the Map’s Boundary.  Her blog is located at www.beyondthemapsboundary.com and more insider information about Nibi can be found at www.nibisoto.com.

Welcome to Book Marketing Buzz, Nibi.  Can we begin by having you tell us a little about your book?

I’d love to.  Beyond the Map’s Boundary is the story of Mattie and Trevor, two teenagers that discover they are anything but average when she starts having visions of past civilizations and witnessing historical scenes appearing on particles of light.  Their easy going lives turn into a fast and furious chain of events as they stumble onto magical powers that they didn’t know they had.  These new abilities help them narrowly escape the onslaught of unexpected disasters that keep popping up.

Unbeknownst to Mattie, she was born into a family of time travelers.  Unfortunately, her mother, who would have been her mentor, was killed before she was able to prepare her daughter for her inheritance.  Trevor gets pulled into the family by necessity and finds himself living a much more exciting life, though it’s overwhelming for him at times.  With the discovery of the ancient rings of Prather Mendell, Trevor suddenly shares many of Mattie’s powers and grows to love it. Through a hit and miss approach they battle an illicit time traveler who will stop at nothing to possess their supernatural abilities and the unmatched powers of the rings. Together Mattie and Trevor try to foil his diabolical plan before it’s too late.  The future depends entirely on their ability to survive the learning process.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

We built the two websites and started blogging.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

We’re in the early stages of book promotions, so that question is a bit premature, but at this point, I would have to say the blogs have been effective, because they are always working behind the scenes and Facebook looks like it may have some good potential.  I’m currently doing a Virtual Book Tour with Pump Up Your Books and am anxious to see the statistics when we’re done.

Do you do more promoting online or offline and which do you prefer?

We promote more online because it reaches a much larger demographic and is more cost effective by far.  It’s easier and offers a good variety of promotional avenues to explore without breaking the bank.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

I’ve just begun that process.  I see more potential with Facebook than I do with Twitter.  I’m exploring Twitter by posting riddles that come from one of my characters in the second book that speaks only in rhyme.  It’s kind of fun, and we’ll see where that goes.

Do you own a blog and how often do you update it?  Did you set up your blog solely to promote your book and what is its effectiveness?

I do own a couple of blogs; one at nibisoto.com and the other at beyondthemapsboundary.com.  I’m trying to get into the habit of posting a couple of times a week.  I have been getting a few thousand hits a month without any particular advertising being done.  Blogs are wonderful that way.  They are like little, green elves that promote 24 hours a day.

Do you recommend authors getting publicists to help them promote their books?  Do you have one?

Yes, I do recommend finding a publicist.  Since the majority of the promotional effort still lies with the authors’ a good publicist can save a lot of lost time and missappropriated funds that may be limited in the first place. My publicist is 4th Gear out of Kaysville, UT and they are wonderful to work with.  They have a genuine interest in stearing me in the right direction and giving me the biggest bang for my buck, which I appreciate.

If an author prefers to do it alone rather than hire a publicist, where should they start?

Pick up a good book on self-promotions and start blogging.

Thank you for coming, Nibi!  We wish you much success!

Thank you.  I appreciate the opportunity to be with you today.

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