Shining the Book Promotion Spotlight on Dale Robyn Siegel

Dale Robyn Siegel is a licensed attorney in New York and President of Circle Mortgage Group, in Harrison, New York. She is an adjunct professor at NYU Schack Institute of Real Estate as well as Baruch College. Dale is the editor for the blog “Diaries of a Mad Mortgage Broker” and has been speaking to the public and teaching real estate professionals about mortgage finance for the past ten years. She is currently working on a second book, The 20 Hour S.A.F.E. Comprehensive Mortgage Loan Originator Course Textbook. This course is now required nationally for all mortgage professionals with direct consumer contact. She will be teaching the course herself in the New York Metropolitan area. Siegel holds both an MBA and a Law degree which have given her the base to be a leader in her field. Dale lives in the New York Metro area and is frequent world traveller and avid bicycler.

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Welcome to Book Marketing Buzz, Dale.  Can we begin by having you tell us a little about your book?

The New Rules for Mortgages is a concise read, jam-packed with everything you need to know on how to get a first mortgage or to do it all over again. We do it all in 200 pages and the reader walks away with understanding the process, how to figure out what they can afford and where to begin. When you are done with the book, you will know if a new mortgage should be on the near or distant horizon for you!

What is the first thing you did to promote your book once your publisher accepted your manuscript?

We purchased the domain name for the title and created a website for the book itself.  The website was up and running about eight months before the book was released. I believe that this helped get some exposure and a leg up on the SEO.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Blog tours. We have gotten great virtual exposure and met some very smart bloggers along the way. From this, we cemented long term relationships with the bloggers and have returns for guest appearances months later. We are now working on an interesting project collaborating with a handful of these folks we met.

Do you do more promoting online or offline and which do you prefer?

I do both, but spend more time with online promotion lately. The way I work these days, I can do it at anytime during the day pretty much anywhere.  With FaceBook, Twitter and my websites it simply takes a moment to do most any writing. A 140 character message can get more legs as an hour long interview these days. My offline consists of interviews and seminars, which we book months in advance.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

I do and have had much success with it. I upload interesting articles to Facebook, and retweet important messages I receive from folks I am following. Every time I tweet, it gets uploaded to my LinkedIn site- it is all connected. Old clients have found me when they lost my card and wanted to pass my name onto someone else. Journalists and other bloggers have tracked me down merely by virtue of my exposure.

Do you own a blog and how often do you update it?  Did you set up your blog solely to promote your book and what is its effectiveness?

I had a blog for about 3 years now and try to post often. I see now that I go through spurts with it, sometimes hitting it every day and quite honestly ignoring it for days. The task of blogging looms over my head with a particularly hated guilt. Lately, I prefer Twitter because of the ease of it.

Do you recommend authors getting publicists to help them promote their books?  Do you have one?

It depends on how much time you have to dedicate to your own self promotion. I do not have a publicist, but if I ever found one I thought could do a bang up job, I will seriously consider it.

If an author prefers to do it alone rather than hire a publicist, where should they start?

Understanding who your reader is and focus on where they obtain their information. If it is print media go there, if it on line then saturate that market. It takes a long time of experimentation to get a working system down. You know, when you know it works and that feels good.

Thank you for coming, Dale!  We wish you much success!

I thank you back!

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