Shining the Book Promotion Spotlight on Moonlight Fall’s Vincent Zandri

Moonlight Falls author, Vincent Zandri, is an award-winning novelist, essayist and freelance photojournalist. His novel As Catch Can (Delacorte) was touted in two pre-publication articles by Publishers Weekly and was called “Brilliant” upon its publication by The New York Post. The Boston Herald attributed it as “The most arresting first crime novel to break into print this season.” Other novels include Godchild (Bantam/Dell) and Permanence (NPI). Translated into several languages including Japanese and the Dutch, Zandri’s novels have also been sought out by numerous major movie producers, including Heyday Productions and DreamWorks. Presently he is the author of the blogs, Dangerous Dispatches and Embedded in Africa for Russia Today TV (RT). He also writes for other global publications, including Culture 11, Globalia and Globalspec. Zandri’s nonfiction has appeared in New York Newsday, Hudson Valley Magazine, Game and Fish Magazine and others, while his essays and short fiction have been featured in many journals including Fugue, Maryland Review and Orange Coast Magazine. He holds an M.F.A. in Writing from Vermont College and is a 2010 International Thriller Writer’s Awards panel judge. Zandri currently divides his time between New York and Europe. He is the drummer for the Albany-based punk band to Blisterz.You can visit him online at www.vincentzandri.com.

Welcome to Book Marketing Buzz, Vincent. Can we begin by having you tell us a little about your book?

Moonlight Falls is basically film noir on paper. It’s about Richard “Dick” Moonlight, suicide survivor who now must cope with a small piece of .22 caliber bullet lodged in his brain. Because it’s pressed up against his cerebral cortex he has trouble making good decisions and he suffers on occasion from short-term memory loss. In times of stress he passes out. He could suffer a major stroke or die at any moment. So time means little to him. When he makes the wrong decision to sleep with his former boss’s wife and she later turns up brutally murdered, he believes it’s possible he might have killed her and just can’t remember it.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Bought everyone at the bar a drink!

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Hands down the virtual tour. 90% of my sales are happening online. The Kindle version has also been selling in the top 5% on Amazon consistently. The virtual tour gets your name and your book out to a global audience. I now have fans in Australia, Pakistan, Iran and Russia.

Do you do more promoting online or offline and which do you prefer?

I prefer online. There’s nothing worse then standing all alone in a bookstore when no one is bothering to buy your book.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

Both Twitter and FB have been tremendous social networking tools. I’ve not only managed to turn on a lot of readers to my brand of noir, I’ve been turned on to a lot of great authors I might not have otherwise known about.

Do you own a blog and how often do you update it? Did you set up your blog solely to promote your book and what is its effectiveness?

I blog professionally for several global publications, but my personal blog is The Vincent Zandri Vox.

While on occasion I’ll utilize it to help spread work about the book, I use it as an extension of my journalism…re-publishing stories once the publications who pay me for them have already put them out to the general public. Depending upon my work load I try to update every few days…

Do you recommend authors getting publicists to help them promote their books? Do you have one?

Yes and Yes. I have two publicists. A virtual publicist and a traditional publicist. For information on both please go to www.vincentzandri.com and go to “Contacts.”

If an author prefers to do it alone rather than hire a publicist, where should they start?

Online…target your FB audience and go after them. Don’t hassle them, but just send a nice note suggesting they read your newest novel….Always personalize your notes and let them know you care about their input because you should.

Thank you for coming, Vincent.   We wish you much success!

Thanks for having me Book Marketing Buzz!!!!

Sign up for Vincent’s ‘The Remains’ Virtual Kindle Book Tour here!

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