Shining the Book Promotion Spotlight on Gary Morgenstein

Gary Morgenstein is co-host of the Purple Haze radio show, Thursdays at 9PM/ET at blogtalkradio.com/mediablvd. In addition to his dating and relationship book How to Find a Woman…Or Not, Morgenstein’s novels include Loving Rabbi Thalia Kleinman, about a divorced man who falls in love with a beautiful woman rabbi; Jesse’s Girl, a powerful story about a father’s search for his adopted teenage son, and Take Me Out to the Ballgame, a political baseball thriller, as well as the baseball Rocky The Man Who Wanted to Play Center Field for the New York Yankees. His prophetic play Ponzi Man played to sell-out crowds at the New York Fringe Festival. He lives in Brooklyn, New York, surrounded by lots of books and rock and roll CDs. He is Director, Communications, for the Syfy Channel.

Please visit him at gary.garymorgenstein.com.

Welcome to Book Marketing Buzz, Gary. Can we begin by having you tell us a little about your book?

In Take Me Out to the Ballgame, the Buffalo Matadors haven’t won a world championship in 37 years, a dying franchise. Until flamboyant Harry Witowsky, a 21st Century George Steinbrenner, buys them. A self-made millionaire with a chain of plumbing supply stores, Witowsky vows to do whatever is necessary to change the fortunes of the “Door Mats.”

Dump the high-priced veterans. Call up the kids. Hire sexy cheerleaders, the Mattettes. And incite the recession weary fans of Buffalo into becoming an unruly “10th Man” by encouraging them to do anything to help their team win.

As the Mats surge and sell-outs become the norm, the Us versus Them mentality intensifies, unleashing violent resentment whipped up by the all-seeing digital scoreboard. When Mortgage Day (where a lucky fan wins mortgage payments for a year) lands Witowsky in legal trouble, he becomes a political hero. COBRA Day and a Tea Party on July 4th follow; Harry in 2012 signs flourish.

The rally cry of “Where’s My Bailout” replaces “Let’s Go Mats.” Buffalo’s surprising success resonates with a nation afraid of losing jobs and homes, shadowed by terrorism, frightened for the future. The upstart Matadors become America’s Team.

As the Mats battle for first place against the rival Indianapolis Racers, one long-suffering fan, Cal Fleisher, resents all the front-runners. He is the true Number One fan. And he’s determined to prove just how far he will go for his team.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

The most important thing is figuring out which media platforms are best to reach the people most likely to buy your book. In this case, Take Me Out to the Ballgame, a political baseball thriller, I wanted to reach those bloggers.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

My own persistence and determination and creativity. Along with a hot press release.

Do you do more promoting online or offline and which do you prefer?

Since some 95% of all books are bought online, I think that is the best place to reach potential readers.

Do you use social networks such as Twitter and Facebook to promote your books and have you had any success with it?

I have a Facebook page, but am reluctant to so heavily promote myself. Seems a little exploitive to me. Maybe that’s a mistake. I have started tweeting, mainly to promote my radio show, “Purple Haze,” which airs on blogtalkradio.com/mediablvd Thursdays at 9PM/ET. I still have a lot to learn about social networking.

Do you own a blog and how often do you update it? Did you set up your blog solely to promote your book and what is its effectiveness?

I don’t have any really dedicated blog. There are so many bazillion bloggers out there that I think it’s a mistake to rely too heavily on it; breaking through the clutter is difficult.

Do you recommend authors getting publicists to help them promote their books? Do you have one?

Yes, and I am delighted to have Dorothy Thompson of Pump Up Your Book as my publicist!!!!!

If an author prefers to do it alone rather than hire a publicist, where should they start?

Know your audience. Don’t contact a romance writer blogger if you’re promoting a science fiction novel. You must do your research and you must be prepared to work hard. I mean, if you won’t work tirelessly on your own behalf, who will?

Thank you for coming, Gary! We wish you much success!

Thank you for having me. I really appreciate this.

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