Pump Up Your Book is on hiatus until after the holidays and I’m having so much fun doing personal blogging…long time no see! You don’t realize how much you miss it. Oh happy day!
I had an interesting email today from someone interested in my services to build up their author platform. The book wasn’t even published and he hadn’t signed any contracts, yet I knew this book was going to do very very well when that day happened. The thing is, how do you build up an author platform before the book is even published?
I immediately went to my old pal, Phyllis Zimbler Miller, who just happens to be very very good at promoting authors and books herself and she confirmed what I believed: the author needs a website and/or blog before you do anything else. I then asked Phyllis if she’d share one of her marketing articles with my readers because if you are an aspiring author, you’ll need to know this. Thank you, Phyllis!
Why Book Authors Need Their Own Websites
by Phyllis Zimbler Miller
Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.
To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people to a dedicated book author website to show that you are a serious book author.
And this is especially true because you don’t want to use a URL to a shared site where people can get distracted with the other books available and forget about checking out your book.
Second, you want to be able to offer a sample chapter on your site in order to entice potential purchasers to buy the entire book. This sample chapter can also be used to encourage people to give you their name and email address.
Thus, if you have this information, you can keep yourself in front of people who might not have bought your book the first time they visited your site. Now you can send emails with updates of your book and your next book.
Another important reason to have your own book author website is to be able to include book club discussion questions on the site. Plus you can also include book videos and book audios.
Then there’s the advantage of having your blog on your book author website. With the constant addition of fresh material, you make the search engines happy with your site. The result of this is to help your website come up higher in the organic search results when someone is looking for a book related to the topic of your book.
Of course, you can add your own book signings and book event dates to let your fans know when and where they can meet you in person. And you can add book reviews and testimonials to encourage potential purchasers.
The bottom line is that, if you have your own book author website and you can control it yourself, you can greatly increase your online marketing opportunities. — P.Z.M.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – grab your report now from http://www.millermosaicllc.com/free-twitter-report