Archive for ◊ 2009 ◊

Facebook’s privacy settings need to be paid attention to
Wednesday, December 23rd, 2009 | Author: admin

By now, everyone knows about the latest change at Facebook. Now, there is a box that pops up that allows you to control who is reading your posts there. No big deal I thought at first, only there’s something you might not be aware of.

I noticed recently that my tweets from Twitter were ending up in Google, but now…because I clicked “everyone” at Facebook, my personal entries that I thought only those who friended me at Facebook could see, are ending up in the search engines, also.

So watch what you post on either social media platform or remember to click the right box at Facebook if you post something you don’t want the world to see.

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Why Book Authors Need Their Own Websites
Tuesday, December 22nd, 2009 | Author: admin

Pump Up Your Book is on hiatus until after the holidays and I’m having so much fun doing personal blogging…long time no see! You don’t realize how much you miss it. Oh happy day!

I had an interesting email today from someone interested in my services to build up their author platform. The book wasn’t even published and he hadn’t signed any contracts, yet I knew this book was going to do very very well when that day happened. The thing is, how do you build up an author platform before the book is even published?

I immediately went to my old pal, Phyllis Zimbler Miller, who just happens to be very very good at promoting authors and books herself and she confirmed what I believed: the author needs a website and/or blog before you do anything else. I then asked Phyllis if she’d share one of her marketing articles with my readers because if you are an aspiring author, you’ll need to know this. Thank you, Phyllis!

Why Book Authors Need Their Own Websites

by Phyllis Zimbler Miller

Many book authors decide that they do not need their own book author websites. These authors feel that they can get enough exposure by listing their book on the various online book sites.

Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.

To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people to a dedicated book author website to show that you are a serious book author.

And this is especially true because you don’t want to use a URL to a shared site where people can get distracted with the other books available and forget about checking out your book.

Second, you want to be able to offer a sample chapter on your site in order to entice potential purchasers to buy the entire book. This sample chapter can also be used to encourage people to give you their name and email address.

Thus, if you have this information, you can keep yourself in front of people who might not have bought your book the first time they visited your site. Now you can send emails with updates of your book and your next book.

Another important reason to have your own book author website is to be able to include book club discussion questions on the site. Plus you can also include book videos and book audios.

Then there’s the advantage of having your blog on your book author website. With the constant addition of fresh material, you make the search engines happy with your site. The result of this is to help your website come up higher in the organic search results when someone is looking for a book related to the topic of your book.

Of course, you can add your own book signings and book event dates to let your fans know when and where they can meet you in person. And you can add book reviews and testimonials to encourage potential purchasers.

The bottom line is that, if you have your own book author website and you can control it yourself, you can greatly increase your online marketing opportunities. — P.Z.M.

Learn about our WordPress book author call-to-action websites now!

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – grab your report now from http://www.millermosaicllc.com/free-twitter-report

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How a Web Presence Landed My Book in Hollywood
Friday, September 11th, 2009 | Author: admin

How many of us can say because of our web presence our book landed in Hollywood? I have a special guest today who can surely say that! Tony Eldridge is here today to tell us just how that happened. Thanks, Tony!

How A Web Presence Landed My Book In Hollywood

For many authors, it’s a dream to get their novel into the hands of a major Hollywood producer who wants to turn it into a movie. When I published my book, The Samson Effect, that’s exactly what happened to me, and I owe it to having a web presence with my book.

The Samson Effect is an action adventure novel about a biblical archeologist and a biblical linguist who are searching for the secret to the historical Samson’s strength. New York Times bestselling author, Clive Cussler, calls The Samson Effect a “first rate thriller brimming with intrigue and adventure.” I was excited to get the endorsement from one of my favorite authors, but it was an unexpected e-mail I got that opened my book’s future to a path I had never anticipated.

You see, I built a web site for my book and I found a way to get it into the hands of online reviewers and even a major metropolitan newspaper’s book reviewer, and because I spent the time to make sure my book was all over the internet, it helped me get that unexpected e-mail.

The e-mail was from someone claiming to be a Hollywood producer who stumbled across my website and asked me if I would send him a chapter of my book. The reason he stumbled across the site: his name was the same as mine—Tony Eldridge. He said he started getting congratulatory messages from people on his new novel, but he hadn’t written a novel. A quick search on the net led him to my book.

I sent him a copy of chapter one, but I really didn’t expect much. After all, being a film producer is a lot like being an author. All you need to do it get a business card with the title “Producer” printed on it and you are in business. However, I couldn’t resist doing a little research on this guy and after finding out that my namesake has worked with HBO, A-list actors and premier executive producers on major films, I started to get a little nervous. This guy was the real deal and I just happened to stumble upon him—or rather, he stumbled across me to be more accurate.

For the next two days I was sitting on pins and needles. A few days earlier, my biggest concern was, “Where am I going to promote my book next?” What happened over the next few days was a whirlwind. He asked for the entire manuscript and soon after that, he offered a contract to acquire the rights to the book.

How did this happen? Not because I pitched my book to Hollywood. It happened because I had a web presence and worked it to make sure the search engines were fed (keyword rich websites and blogs, multiple online reviews, and friends to help spread the news about the book). Your book marketing activities can help you achieve your focus, but they can also help unknown opportunities find you. What it means to authors is that they need to spend the time building a strong internet presence. You never know what will happen if you do.

Here is the full press release about the deal if you are interested in reading more. It starts off, “Los Angeles film producer, Tony Eldridge, acquires the film rights for the action/adventure novel, The Samson Effect. The author and producer connect in a way that even Hollywood could not script.”

Tony Eldridge is the author of the award winning action/adventure novel, The Samson Effect, which Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the creator of Marketing Tips for Authors, a site that publishes free tips and videos to help authors learn marketing techniques for their books. You can read the serial release of The Samson Effect at http://samsoneffect.marketingtipsforauthors.com/

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Ivy teaching Agent Dix about Twitter! on TwitpicInteresting article in TechCrunch this morning. Seems they had run a story about a 104-year-old woman who had signed up for Twitter (supposedly the oldest woman to sign up for this wonderful microblogging platform), but the thing is, it ended up being a PR stunt that either worked or not (depending on your take on things). TechCrunch apologized; wasn’t their fault. They were just reporting a news item and wanted to clear up the facts (thanks TechCrunch!).

But what I find interesting in all this is that Ivy is still twittering. Just four hours ago, she wrote, “hello all spending the morning reading wont be able to use lap top much today other residents are using it be in touch later.”

So is Ivy doing this or someone from The Geek Squad who supposedly put her up to it in the first place? Who knows, but I followed her. It would be interesting to see how far this takes us, you think?

But is there a fine line between getting that story and maintaining integrity while doing so? Do you think IvyBean 104 was being taken advantage of and has no idea what’s going on or maybe really she can Tweet?

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guest-bloggingLet’s just say you’ve been invited to guest post on someone’s blog. I’m not sure why but some kind of automated brain block suddenly sets in and I don’t know whether it’s because there are so many things to blog about or maybe you have that one chance and you want the subject to be PERFECT, but suddenly you find yourself with your hands on the keyboard but they’re not going anywhere.

Since Book Marketing Buzz is all about books and authors and everything in between, I have compiled a list of blogging topics an author might want to go through to give them some ideas on what to blog about. I send this list to my authors just in case they need ideas and you might get some benefit from them, too, if you ever need a topic to blog about.

Blog Topics:

  1. Pet Peeves of the Publishing Industry
  2. 10 Things You Didn’t Know About Becoming a Published Author
  3. 10 Things You Didn’t Know About (author’s name)
  4. 10 Things You Didn’t Know About (author’s book)
  5. How to Avoid the Slush Pile
  6. How to Meet Deadlines and Remain Sane
  7. How to Avoid the Rejection Blues
  8. Why Book Covers are So Important
  9. How to Write Nonfiction (or other genre) Like a Pro
  10. What to Look for in an Agent
  11. What to Look for in a Publisher
  12. 10 Tips for Finding a Publicist
  13. 10 Tips for Becoming a Better Writer
  14. How to Sell Your First Novel
  15. Practical Advice for Beginning Fiction (or other genre) Writers
  16. Five Mistakes Writers Make When Querying Publishers
  17. Booksigning Tips to Sell That Book
  18. How I Made My First Sale
  19. A Day in the Life of (author’s name)
  20. How to Promote Online
  21. How to Sell Your Book Online
  22. Why Social Networks are the Keys to Good Networking
  23. How to Network Online to Promote Your Book
  24. The Right Way and the Wrong Way to Promote Your Book Online
  25. How to Make Your Characters Believable
  26. What Inspired Me to Write My Book
  27. My Publishing Journey or How I Became a Published Author
  28. Why Blogging is Important
  29. What Makes the Perfect Book Blog
  30. How to be a Good Guest Blogger
  31. Finding Your Voice: Writing in First Person (or Third)
  32. Why Mentors Are Important
  33. Inside the Mind of the Author
  34. The Footsteps I Follow: Authors I Admire
  35. How to Overcome Radio Stage Fright
  36. Why Writing is a Form of Personal Therapy
  37. Why Winning Awards Helps Author Recognition
  38. How to Write a Winning Writing Competition
  39. Beware the Procrastination Demons
  40. Booksigning Horror Story
  41. Publishing Horror Story
  42. How to Put Your Best Foot Forward at Conferences
  43. How to Find a Critique Buddy
  44. How to Create a Great Work Area for Inspiration
  45. How to Write by the Seat of Your Pants: Outline or No?
  46. How to Research Your Story Before Writing Your Book
  47. How to Handle Pressure: Writing Under Deadlines
  48. Why Choosing Your Setting is Important
  49. 10 Things I Wish I Knew About Being an Author I Didn’t Know Before
  50. A Funny Thing Happened on the Way to Getting Published

What I am finding is that blog hosts love for their guests to give them quality content that will help their readers and perhaps be linkable. What I mean by linkable is that if it is something of value to a blogger, they will write about your blog post and link to it. This means more exposure for the blog host which is always a good thing.

You can use the above topics as you choose, changing them to suit your needs, but I hope this helps!

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