Pre-Buzzing Your Book Launch
Posted by pumpupyourbookpromotion on June 29, 2008
ProBlogger had a really interesting blog post recently about how to sell your product by creating an effective product launch campaign before your product is released. In layman’s terms, it’s called pre-buzz.
Authors know all about pre-buzz. Once they find out their manuscript has been accepted for publication, their mind races to think of ways to promote it. Booksignings might be one of them. Buying postcards and business cards might be another couple of things the authors might do in terms of publicity tools, but if you’re aiming online, the first thing I would think of if I had a new book out was how to find ways to get those thousands of Internet buyers interested.
Setting up a virtual book tour should be at the top of everyone’s list. Whether you set one up yourself or hire us to do it, there is no other way to get more exposure for your book if you do it right.
I sent out a few questionnaires to last month’s clients to see how effective their virtual book tour went in their own opinion and one of the questions I asked was “How much pre-buzz did you create for your virtual book tour?” I will be sending a flurry of blog posts through here to let you know how that went, among other valuable information in case you’re planning a virtual book tour launch. If you’d like, you can sign up for our feed at top left to be alerted when new posts are published.
I do hope that all authors realize the importance of pre-buzzing your book launch. Do stay tuned for more posts on this subject to make sure your book campaign stands out from the rest and while you’re waiting, wander on over to ProBlogger…they’ve got really good tips that will help you create that online presence which virtual book tours are good for.
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pre-buzz, pre-buzzing, book launch, online book launch, online book promotion, virtual book tour, virtual book tour launch, blog tour, book tour, author publicity, book publicity, how to sell your book
Ayesha Sandra Lee said
I am a first time published writer and have self-published my book. Unfortunately, I missed my “pre-buzz” opportunity. Do I have hope of a “post-buzz” possibility?