Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books with Contemporary Romance Author LaConnie Taylor-Jones
Posted by pumpupyourbookpromotion on June 18, 2008
Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.
Our guest blogger for today is LaConnie Taylor-Jones, author of WHEN A MAN LOVES A WOMAN.
Book promotion is by far one of the most challenging endeavors an author will ever face. At least it has been for me. With thousands of ISBN’s issued each year, exactly how does a new author inform readers there’s another kid on the literary block?
Well, there are several traditional venues to consider: book and/or banner ads, local book signings, and launch parties. However, when the time came for me to promote my debut novel, I discovered a whole host of other promotional avenues such as: on-line promotion, podcasts, book trailers, and virtual book tours. Recently, I’ve added a few social marketing concepts that include: Shelfari, blog sites, MySpace and Yahoo groups. These Internet marketing tools are not only effective, but have allowed me to reach thousands of readers with the push of a button. Despite the convenience and expediency of today’s technology, none of them will ever take the place of a good, old-fashion word-of-mouth recommendation from a reader. I’ve found this type of promotion to be invaluable and it has increased my reader base, tremendously.
At the start of my promotion campaign, I wondered whether my efforts would one day pay off. I believe it has. Not only have my sales ranking on Amazon.com soared, they’ve remained constant. I’ve even had other authors contact me and comment that they’ve seen my book titles advertised everywhere.
Guess my promotion campaign is working after all.
About the Author:
LaConnie Taylor-Jones, a native Memphian, is a health educator consultant and holds advanced degrees in community public health and business administration. Married, she is the mo
ther of four and resides with her family in Antioch, California located in Northern California. She is also an active member of the Contra Costa Alumnae chapter of Delta Sigma Theta Sorority, Inc., the African American Community Health Advisory Committee, Black Women Organized for Political Action, and the San Francisco Area and Black Diamond chapters of Romance Writers of America. You can visit her website at http://www.laconnietaylorjones.com/.
