Book Marketing Buzz

Book Marketing Buzz: Book Promotion & Publicity Tips: How to Promote Your Books is a continuing series to help authors learn how to promote their books. If you would like to be a guest blogger for our book promotion and publicity series, click here.

Our guest blogger for today is Dyan Garris, author of Money and Manifesting: The Real Secret.

I created a series of easy and enjoyable tools for people to use for spiritual growth and transformation. Part of what’s in this toolbox is music and meditation CDs for relaxation and chakra balance, but part of it is books. To promote music one needs to open channels of distribution, get radio coverage, give interviews, and receive reviews. You need to create an awareness of your style and products. It is no different with books and maybe no different with any other product. The goal is to get your book out there in front of people, so if they choose they may have opportunity to buy it. And these days we are fortunate to have a great many avenues open to us for book promotion.

I know what a fantastic tool the internet is for marketing. In my opinion using this is one of the first and most important things anyone can do for book promotion. You can reach your target audience immediately. It’s not expensive and you get a lot of value for your dollar. So when I wrote Voice of the Angels Cookbook –Talk To Your Food! Intuitive Cooking, I knew I wanted to start with internet publicity, but wasn’t really sure how to go about getting a mass amount of exposure in a short time. After some research I discovered Dorothy Thompson’s Pump Up Your Book Promotion Virtual Book Tours. Dorothy puts on an amazing book tour and is an expert on utilizing the search engines. The results of a Virtual Book Tour are perpetual. I think there is no one better than Dorothy . That’s why I again hired her company for the March, 2008 promotion of my new book Money and Manifesting.

Knowing that internet promotion should be just one cog in the wheel, along with this I researched some traditional publicity firms. My work is rather non-traditional, so I was curious to see how this might fit in with a traditional publicist’s format for book promotion. I was told that for an enormous amount of money, I would be booked for several radio interviews and if the subject matter was interesting enough, perhaps some TV appearances down the road. I asked if this large fee converted into actual sales and was told it did not.

I decided there had to be another way to get radio exposure, and sure enough, Dorothy publishes an e-book “101 Internet Radio Talk Shows to Promote Your Books.” This has been an invaluable resource for setting up my own radio interviews. There are numerous very high quality internet radio programs in production these days worth checking into.

I wouldn’t really be me if I didn’t leave you with a few basic teachings about manifesting along with tips on book promotion. The very first thing to do is to get a firm picture about what it is you desire. In terms of book promotion, if you focus on getting sales and “making” money as a primary goal, you may find this eludes you. We do not “make” money. We create a flow of the energy of money. Focus on creating awareness, bringing up and out to others what you have already created, and connecting that up with the passion you have about your project. Then communicate that in the most effective manner that you can, whether that be writing and answering written interviews, and/or publicly speaking about your work on radio or seminars, workshops, or author signings. Let the energy of your spirit and what you’ve created travel up and out as you let go of your preconceived notions about the way this should return to you. The rest will follow.

Dyan Garris is the author of Money and Manifesting, Voice of the Angels – A Healing Journey Spiritual Cards, The Book of Daily Channeled Messages, Talk To Your Food! Intuitive Cooking, and Fish Tale of Woe – Lost At Sea. She publishes a Daily Channeled Message at www.voiceoftheangels.com.  In 2005 she created a series of music and meditation CDs for healing, Automatic Chakra Balance,™ help in sleeping, relaxation, and vibrational attunement of mind, body, and spirit.

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MONEY AND MANIFESTING VIRTUAL BOOK TOUR ‘08 will officially begin on March 1, 2008 and continue all month. If you would like to follow Dyan’s tour, visit http://www.virtualbooktours.wordpress.com/ in March. Leave a comment on her blog stops and become eligible to win a free copy at the end of her tour! One lucky winner will be announced on this blog on March 31!
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Dyan’s virtual book tour is brought to you by Pump Up Your Book Promotion Virtual Book Tours at http://www.pumpupyourbookpromotion.com/ and choreographed by Dorothy Thompson.
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