Self-promote with a passion
Posted by pumpupyourbook on January 2, 2008
Virtual tours are off to a great start with seven wonderful authors on tour. I’ve got one author with me today who is going to tell you what she does to promote her book, but let me tell you who she’s all about.
Her name is Anita Hackley-Lambert and her book is called F.H.M. MURRAY: FIRST BIOGRAPHY OF A FORGOTTEN
PIONEER FOR CIVIL JUSTICE.
Now this woman is a self-promoter with a passion. The book is the biography of her great-grandfather and her great-grandfather just so happens to be one of the co-founders of the NAACP. Wowzers.
If you happen to visit www.virtualbooktours.wordpress.com, you’ll see the different places she’s going to stop at giving interviews, what not, but what Book Marketing Buzz is interested in is what she is doing to promote the book so that you, the reader, can see that it takes an incredible amount of passion to go the nine yards to promote a book, especially in Anita’s case where it is so close to home. If you visit her tour stops, you’ll hear about this remarkable lady, but today, I’m going to give you her marketing side and how she has learned how to self-promote with a passion. Take it away, Anita…
“I have a great lesson to share about marketing and promoting my book, F.H.M. Murray: First Biography for a Forgotten Pioneer for Civil Justice. First let me say, that I paid thousands of dollars for a quality promotion from a reputable named publisher and got ripped off. If you use someone else, do the research first.
That lesson taught me to learn to self-promote. I have done well. In fact, I sold my first 100 books before my book came off the presses. For me, there is no single promotion step that works better over another. I use a variety of promotional tools and methods. For example, I send out several FREE press releases announcing my book at least two months prior to its publication date, followed by monthly releases of up coming author events like book signings and speaking engagements. There are a number of great free sites to list your book in like AuthorsandExperts.com or AuthorsDen.com, and others. I distribute flyers, announcements, invitations, etc. electronically, hand outs, and via snail mail. I use email marketing, web sites, and blot sites. And, I make good use of family and friends. Before long, other sites will see your information and help you promote by adding your links to their websites or blogs.
My current promotions include Virtual Book Tours, Sankofa Literary Society (super marketing tools for writers), and the use of book trailers.”
This woman is definitely a go-getter when it comes to self-promoting and doing it with a passion – knowing in her heart that F.H.M. Murray, one of the leaders of early America, is right along side of her, and making sure his memory lives on forever.
If you’d like a copy of Anita’s book, it comes with a lot of cool incentives which you can find out about by clicking here.
Thank you, Anita, and keep pumping up that book!
Tags: virtual book tour, self-promote, Anita Hackley-Lambert, F.H.M. Murray, NAACP
pumpupyourbookpromotion said
Thanks for stopping by, Anita!
Anita Hackley-Lambert said
Hi Dorothy and Everyone:
I am excited! This is my first virtual book tour and people began contacting me about it already. It is people like you, and websites like Pumpupyourbookpromotion.com and BookMarketingBuzz.com that make a difference in connecting authors to readers.
Many thanks to you and BookMarketingBuzz.com for super support.
Also, I want everyone visiting my tour stops to know that I am here to respond to their questions and comments.
Be sure to visit me on my stop on January 4, 2008:
Friday, January 4, 2008 – Author Anita Hackley-Lambert is our guest blogger. She will share why she decided to write about a pioneer of civil justice in F.H.M. Murray: First Biography of a Forgotten Pioneer for Civil Justice.* http://ccmalandrinos.tripod.com/id16.html
Blessings,
Anita Hackley-Lambert
F.H.M. Murray: First Biography of a Forgotten Pioneer for Civil Justice
“Virtual Book Tour”
Historical Biography (non-fiction)
Anita Hackley-Lambert said
Hello:
Do we have anymore American history buffs out there?
Do you have a family history or a great genealogy story to tell? If so email me personally and we can talk.
In my opinion, there are too many untold stories that need revival (all ethnicities). I have a lot of experience in this area and would love to connect with you.
Blessings and Prosperity for 2008,
Anita Hackley-Lambert
http://www.AnitaHackleyLambert.com
author@anitahackleylambert.com
pumpupyourbookpromotion said
I LOVE history, Anita. We were just talking about this at work last night. I never liked American history until I lived in Newport News, Virginia. We were walking in the park there and there was a ditch alongside the path. On the sign there, it said this was where the Confederate soldiers hid during the Civil War. Wasn’t that the neatest thing? After that, I started exploring Williamsburg, Virginia…that is a whole city of history! Loved history ever since. I can’t get enough!
Rose said
Hi there Anita! I’m a bit of a history lover myself. The Civil War is my favourite.
Thank you for your comments on promotion.
Anita Hackley-Lambert said
Hello Pumpupyourbookpromotion:
Yes, Wiliamsburg is a history buff’s camp ground. That’s what I get excited about – history right under our noses. How facinating is that?You and I have the same mindset, because I can’t get enough either.
Keep me posted on new finds, please.
Anita
Anita Hackley-Lambert said
Rose
Glad to know you love history, too. I am learning to love ALL American history, expecially the untold stories.
Are you a writer? If so, do you do your own marketing and promotion?
Anita
Anita Hackley-Lambert said
Hi Everyone:
How many first time authors have manuscripts ready for the final editing? Now is a great time to launch your marketing a promotional campaign. By the time your book comes off the press the promotion of for it has a head start.
Send your information to groups matching your genre and to book clubs, libraries, blogs — the list is endless. Go to your local coffee shops and bookstores and ask them to sponsor a book signing event.
While you are promoting be sure to stop by Pump Up You Book Promotions on the Internet and get hooked on a Virtual Book Tour. You won’t regret it.
Anita