26 Reasons Why Now is the Best Time to Be a Publisher or Self-Publisher

  1. Publishers have more options for publishing than ever: e-books, print-on-demand, offset printing, downloads, audiobooks, podcasts, blogs, websites, a series of articles or videos.
  2. Books can generate more profits than ever. People are buying content in more forms, formats, media, and countries than ever.
  3. Publishers can coordinate publication worldwide. They can plan the timing and marketing of their books and subsidiary rights to maximize their books’ impact and build their authors’ brand.

Read the rest of article at Nonfiction Authors Association.

Opinion: Getting into Bookstores: Why I Did It My Way Anoushka Beazley

Part of the joy of being an indie author is that you can choose to do things your own way. Sometimes you may feel compelled not only to defy trade publishing conventions, but to fly in the face of received wisdom on the self-publishing circuit. Thus rather than pursue the POD online route to paperback production and distribution, as recommended by Data Guy, Digital Book World, ALLi and so many other authorities, novelist Anoushka Beazley beat her own path to being stocked by bookstores. Over to Anoushka to explain what she did, why and how…

Read the rest of article at Alliance of Independent Authors.

Gain Exposure with an Online Blog Tour

Book tours are comprised of different people’s blogs across the internet that all showcase your book to their followers, who are targeted readers of your genre. A blog tour allows an author to “appear” on multiple book blogs in a span of 1 to 4 weeks to promote an up-and-coming book. The appearances on these book blogs consist of a variety of online activities for the author, from writing guest posts, engaging in interviews, posting book excerpts and more. The greater number of blogs you can appear on, the more you will expand your audience and extend your reach.

Read the rest of article at Adazing.

How to Use a Survey to Pick the Best Cover for your Self-published Book

Having gone to so much trouble to make your book the best it can be, you need to be sure you choose the right cover to make it fly off the shelves – but can you really trust your own judgment, or should you widen your jury? Stephen Oram, indie author of near-future science fiction, explains how he set up a survey to help him make the right decision for his latest book, and how he interpreted the results.

Read the rest of the article at Alliance of Independent Authors.

Ways Your Contacts Can Participate in Book Promotion

When planning your book launch, it’s important to involve your contacts—friends, family, peers, and associates—and have them help you. I’ve met countless authors over the years who mention the many great contacts they have, but when the rubber hits the road and it’s time for book promotion, often times those contacts are forgotten or ignored.

The thing about your contacts is that you can’t expect them to know how to promote your book for you. If you want their help, you need to ask them to take action, and provide some direction for them to follow. It doesn’t have to be invasive or painful in any way. In fact, many will be eager to help—but they can’t do that until you let them know what you need.

Read the rest of story at Nonfiction Authors Association.

Breitbart’s Milo Yiannopoulos Sees Dramatic Rise in Book Sales Following UC Berkeley Protests

Milo Yiannopoulos has seen a dramatic increase in book sales after the University of California, Berkeley cancelled a scheduled talk by the controversial conservative following violent protests. Milo Yiannopoulos’ new book, “Dangerous,” is available March 14th.

Milo Yiannopoulos has seen a dramatic increase in book sales after the University of California, Berkeley cancelled a scheduled talk by the controversial conservative following violent protests.

As of Friday morning, Yiannopoulos’ controversial book, “Dangerous”, which won’t’ be available until March 14, topped the Amazon bestseller list. However, the AP notes that controversy that has driven pre-orders for the brook “has also made promotion unusually complicated.” Since December, hundreds of authors have objected to the book deal, and one writer, Roxane Gay, withdrew a book she had planned for Simon & Schuster.

Read rest of story at The Gospel Herald Society.

Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally.

And if you have video, like our client Dr. Cindy Trimm had, you got a winner!

So, what does “smart” marketing look like?

Here are some book marketing tips:

1. Tying a book and book marketing to news event

If your book can tie in current news events – you have built-in buzz (especially if you don’t have a strong platform or brand). And it doesn’t have to be a tragic event. You can your book launch with a sports event or the Olympics, a hit movie and Black History Month. It doesn’t matter – long as there are people talking about it and feasting on more information about the subject. If you have a book on health and wellness, tie into the conversation about Obamacare or the “Let’s Move” campaign by Michelle Obama. Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is critical

If you can create curiosity around your book, then you’ll create quite a bit of buzz before the book ever comes out. It’s no different with movies. A good movie trailer will have buying a $20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize in developing book trailers and creative ideas that fit the authors brand.

3. Making use of technology to sell your book

Yes, YouTube is a great tool for selling a book. But notice that it’s not about the book at all. It’s the back story – the platform you’ve developed OVER TIME that has folks watching you video and opening your emails and participating in your podcasts like crazy.

4. Creating joint ventures for more book sales

I don’t know how many people you have on your email list but if you could double your list and reach several thousand more – wouldn’t that be a coup? That’s what we did for Dr. Cindy Trimm. We did an email and social media campaign to her list and our partners and increased her exposure to several hundred thousand people! So a smart move would be to find just a few joint venture partners for your book and you’ll have people flocking to your website.

5. Selling a book without selling a book

We are big fans of a “landing page” that sells people on not just the book – but the movement. See, you don’t think you’re buying a book – you are part of an event. See an example of what we created for Dr. Laureen Wishom at http://www.fitfinefabbooklaunch.drlaureen.com. It worked!

6. Building a list

When you go to the landing page, you’re really adding your name and email address to the author’s list. They’ll then be able to send you additional teasers leading up to the book so that you’re ready to buy before it hits the streets. We offered Dr. Trimm’s list tons of bonuses for ordering early and an opportunity to interface with her directly on podcasts. Then, we staggered the distribution of the pre-sold books out over several days so that they don’t all hit at once.

A block of book orders shipped as one counts as “one” book on the Amazon best seller list. But, if you stagger the orders, you’ll be more likely to hit that enviable best seller list. You are teased into signing up for the email so that you’ll receive the “insider report.” This “WOOs” people and keeps them interested until the official launch. And she did! #1 Best Seller on several lists, including Amazon and twice on the BCN (Black Christian News) List.

Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine. She was named more than once as one of the Top 50 Black Women Business Online by BBWO.

Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry and eventually formed her own firm, Ministry Marketing Solutions, Inc. in 2000 helping thousands of authors ever since.

Head over to http://www.pamperrymentoring.com and watch the video on how she helps people achieve their goals.

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

Amazon Kindle Book Marketing Essentials

Expert Author Bill Platt

Many authors/writers have discovered the power and potential of the Amazon Kindle marketplace for selling their books.

For eBooks priced from $0.99 to $2.98, and eBooks priced at $10.00 or more, Amazon pays 35% in royalties on all products sold. For eBooks priced between $2.99 and $9.99, Amazon pays royalties equal to 70% on all products sold.

Without a doubt, some book authors are making an absolute killing by self-publishing their books on Amazon. A good friend of mine is making half a million a year with her books on the Kindle platform.

It is possible to make a nice living selling nonfiction on Amazon, but the people collecting the largest royalty checks are those who are writing fiction.

Publishing Essentials

Amazon Kindle is an attractive place to publish books, because absolutely anyone who is willing to set up a Kindle Digital Publishing account can upload a manuscript and start selling their books within 24 hours in most cases.

Amazon is also the largest “buyer search engine” on the Internet, meaning that the people using Amazon’s search tool are looking for products to purchase.

When you load your book to the Amazon website, there are a few key pieces of information you will need to include with your book upload:

  • Must be logged into an Amazon Account;
  • Title;
  • Author (Pen Names are acceptable);
  • Description;
  • Categories;
  • Keywords;
  • Description;
  • Image representing Book Cover;
  • Book Manuscript;
  • Prices;
  • Choose optional Amazon promotional programs.

Book Marketing Essentials

In most cases, the primary marketing tools you need are six items:

  1. Title that will catch the shopper’s attention;
  2. Book Cover that assures the shopper that this book will give them what they want;
  3. Category choices that will allow it to be found by its target audience;
  4. Keywords that could help people using the search function find the book;
  5. Book Description that sells the book to the person looking at the book;
  6. A respectable and acceptable Price.

Common Misconception About Book Marketing in General

Many people believe that all they need to do is to create a book and upload it to Amazon, in order to start making money. In part, this is true.

Once the book is uploaded and approved by Amazon, then you can start making sales.

However, your book marketing essentials need to be solid, in order for you to actually find buyers.

You must have an interesting book title.

You must have a book cover that appeals to the reader. The big thing here is that you want your book cover to look like it was professionally designed, rather than designed by your junior high school child or grandchild.

Most important, you must have a compelling book description. The title and cover will get people to open your sales page, but it is your description that will sell the book for you.

It is sad, but most self-published authors will spend several months writing their book and less than ten minutes crafting their book description. Yet, future buyers are looking to the book description to convince them whether they should or should not purchase your book.

If the description stinks, then sales will stink too.

If you construct a compelling description, you could very well find your book on the best sellers list.

Reality Check About Selling Books on Amazon

People tell me all the time that they don’t need to worry about marketing their books, because Amazon will do all of their marketing for them.

Here is what you need to understand about Amazon marketing your books for you.

Yes, Amazon wants to sell more products, so they will tell their customers about your books.

But here is the thing… Amazon’s internal marketing machine is completely driven by computer algorithm. An algorithm is a computer program that seeks out products to share with their customers.

Amazon’s computer algorithms are designed to find strong selling products and to promote those top-selling items to their customers.

Amazon isn’t going to push a product that has only sold ten copies in the last month. Instead, it is going to push products that are currently selling hundreds of units a day, because they are trying to maximize the number of products they can sell. They are not going to promote a product that has lukewarm sales.

If you want to sell lots of books on Amazon, you should refrain from burying your head in the sand.

In order to get Amazon to market your books for you, you have to help your book by getting its sales started on good footing.

You can of course try the marketing approach that most authors take — upload and pray.

Or, you can invest a little time or money to get your sales rolling, so that the Amazon sales algorithm can find your book and promote it to their customers.

You can advertise your book for free in a number of Facebook groups, on Twitter, or on your own blog. You don’t have a blog? Why not?

Or, you can spend a little money and advertise your book on a site like Bookbub or any of the websites shown here.

You Are In The Driver’s Seat

As a self-published book author, you are not only your own publisher, but you are also your own marketing team.

All you really need to do is to grease the wheels, so that Amazon’s internal sales algorithm can find your book and tell their customers about it.

Once Amazon has found your book, then Amazon will do all of your book marketing for you.

Until you can get your sales moving forward, the only hope that your book will have for good sales is one — pray hard.

If you need help finding story ideas for your fiction writing, check out http://FictionPlots.com/ If you enjoyed this article, then you should also check out http://SelfPublisherToday.com/ where Bill Platt is the publisher and a frequent contributor.

Article Source: http://EzineArticles.com/expert/Bill_Platt/17765

Pump Up Your Book Announces The Heatstroke Virtual Book Tour

the-heatstroke-line

FOR IMMEDIATE RELEASE

Pump Up Your Book! is proud to announce Edward L. Rubin’s THE HEATSTROKE LINE (Sunbury Press) virtual book tour starting January 3 and ending March 31. Edward will be guest appearing at blogs throughout the U.S. and international regions talking about his phenomenal new scifi/cli-fi new novel that critics are comparing to Mad Max, The Hunger Games, Waterworld, and The Walking Dead. THE HEATSTROKE LINE is Pump Up Your Book’s Top Scifi Pick of the Month.

Edward Rubin is University Professor of Law and Political Science at Vanderbilt University. He specializes in administrative law, constitutional law and legal theory. He is the author of Soul, Self and Society: The New Morality and the Modern State (Oxford, 2015); Beyond Camelot: Rethinking Politics and Law for the Modern State (Princeton, 2005) and two books with Malcolm Feeley, Federalism: Political Identity and Tragic Compromise (Michigan, 2011) and Judicial Policy Making and the Modern State: How the Courts Reformed America’s Prisons (Cambridge, 1998). In addition, he is the author of two casebooks, The Regulatory State (with Lisa Bressman and Kevin Stack) (2nd ed., 2013); The Payments System (with Robert Cooter) (West, 1990), three edited volumes (one forthcoming) and The Heatstroke Line (Sunbury, 2015) a science fiction novel about the fate of the United States if climate change is not brought under control. Professor Rubin joined Vanderbilt Law School as Dean and the first John Wade–Kent Syverud Professor of Law in July 2005, serving a four-year term that ended in June 2009. Previously, he taught at the University of Pennsylvania Law School from 1998 to 2005, and at the Berkeley School of Law from 1982 to 1998, where he served as an associate dean. Professor Rubin has been chair of the Association of American Law Schools’ sections on Administrative Law and Socioeconomics and of its Committee on the Curriculum. He has served as a consultant to the People’s Republic of China on administrative law and to the Russian Federation on payments law. He received his undergraduate degree from Princeton and his law degree from Yale.

He has published four books, three edited volumes, two casebooks, and more than one hundred articles about various aspects of law and political theory. The Heatstroke Line is his first novel.

The Heatstroke Line is a phenomenal book. Nothing has been done to prevent climate change, and the United States has spun into decline. Storm surges have made coastal cities uninhabitable, blistering heat waves afflict the interior and, in the South (below the Heatstroke Line), life is barely possible. Under the stress of these events and an ensuing civil war, the nation has broken up into three smaller successor states and tens of tiny principalities. When the flesh-eating bugs that inhabit the South show up in one of the successor states, Daniel Danten is assigned to venture below the Heatstroke Line and investigate the source of the invasion. The bizarre and brutal people he encounters, and the disasters that they trigger, reveal the real horror climate change has inflicted on America.

If you’d like to follow his tour, visit http://www.pumpupyourbook.com/2016/12/05/pump-up-your-book-presents-the-heatstroke-line-virtual-book-publicity-tour/ . Please leave a comment or question at each of his tour stops to let him know you stopped by!

Pump Up Your Book! is an award-winning virtual book tour agency for authors who want quality service at an affordable price. More information can be found on our website at www.pumpupyourbook.com. While there, check out our Authors on Tour page to see who we have coming up in the months ahead. We’re always looking for new bloggers to join our team!

Contact Information:

Dorothy Thompson

Founder of Pump Up Your Book! Virtual Book Tours

P.O. Box 643

Chincoteague, Virginia 23336

Email: Dorothy@PumpUpYourBook.com

Pump Up Your Book Presents Steve Dunn Hanson’s Sealed Up Virtual Book Tour

FOR IMMEDIATE RELEASE: Pump Up Your Book! is proud to announce Steve Dunn Hanson’s Sealed Up: The Course of Fate: Book One Virtual Book Tour January 3 – March 31.  Steve will be guest appearing at blogs throughout the U.S. and international regions talking about his phenomenal new action/adventure/suspense novel that critics are calling “Fascinating. Intricate. Intelligent.”

Hanson has lived in places that grew him – from a small Idaho farm town, a run-down neighborhood in St. Louis, and a middle-class southern California community to Sydney, Australia and Bucharest, Romania. His experiences are as varied as the places he’s lived.  He says, “I have a hopper of ‘reality’ including being a volunteer jail chaplain and flying with a U.S. presidential candidate in his small plane when an engine conked out.  And all of this is fodder for my writing.”

In Sealed Up, UCLA anthropologist Nathan Hill, is in a funk since his young wife’s death, and learns of staggering millennia-old chronicles sealed up somewhere in a Mesoamerica cliff. This bombshell rocks him out of his gloom, and he leads a clandestine expedition to uncover them. What are they? Who put them there? No one knows. But, self-absorbed televangelist Brother Luke, who funds the expedition, thinks he does. If he’s right, his power-hunger will have off-the-charts gratification.

Striking Audra Chang joins Nathan in his pursuit and brings her own shocking secret. As they struggle through a literal jungle of puzzles and dead ends, she finds herself falling in love with Nathan. Her secret, though, may make that a non-starter.

When a shaman with a thirst for human sacrifice, and a murderous Mexican drug lord with a mysterious connection to Brother Luke emerge, the expedition appears doomed. Yet Nathan is convinced that fate—or something—demands these inscrutable chronicles be unearthed.

And if they are . . . what shattering disruption will they unleash?

Intricately layered and remarkably researched, this enthralling suspense-driven and thought provoking tour de force begs a startling question: Could it happen?

If you’d like to follow his tour stops, visit http://www.pumpupyourbook.com/2016/12/09/pump-up-your-book-presents-sealed-up-virtual-book-publicity-tour-win-25-amazon-gift-card/ and you may win a $25 Amazon Gift Card or an autographed copy of his book. Please leave a comment or question at each of his tour stops to let him know you stopped by!

Pump Up Your Book! is an award-winning virtual book tour agency for authors who want quality service at an affordable price.  More information can be found on our website at www.pumpupyourbook.com. While there, check out our Authors on Tour page to see what we have coming up in the months ahead. We’re always looking for new bloggers to join our team.

Contact Information:

Dorothy Thompson

Founder of Pump Up Your Book! Virtual Book Tours

P.O. Box 643

Chincoteague, Virginia  23336

Email:  thewriterslife@gmail.com

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