Interview with Larry Laswell, author of Vows To The Fallen

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

Vows to the Fallen follows a young naval officer stationed in the Pacific during World War II. In a way, it was inspired by Tom Hanks’s character in Saving Private Ryan, who grapples with the responsibilities of command, especially having to make decisions that cost men their lives.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I am self-published, so the onus of promoting my book is on me. My central strategy has three parts. First, I’ve made Vows to the Fallen available for prerelease sale at one-third of the regular price. Second, I am running a contest to award the first three readers who can identify the poems one of my characters spouts off at all the wrong times in the novel. Third, I am promoting the prerelease reduced price and the contest with Twitter and blog tour campaigns. The jury is still out on that strategy, so stay tuned.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

I have a blog, and I try to blog in one form or another three to four times a month. Blogging does several things for me. First, it’s an outlet for me when I have an urge to write something different; it’s brain candy. Second, blogging brings a high number of visitors to my site. However, as yet, I can’t see any connection between the traffic and sales.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

I started out with both Facebook and Twitter. I didn’t seem to gain any traction with Facebook, but I saw a slight sales uptick from Twitter. I dropped Facebook and I am investing heavily in Twitter, trying to find the ways to break the code. I find tweets that ask intriguing questions to be the most effective.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

Blogging, Twitter, my website, and this blog tour make up my total marking program.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Some days I feel the most effective marketing tool is my rabbit’s foot. There are thousands of great novels with four- and five-star reviews waiting to be found. As of yet, no one has found the magic formula that can guarantee a well-written novel will take off. I have personally spoken with several successful authors, and they all say it begins with luck. If there is a trick to it, it’s being persistent and having a social platform ready to go when the fates bless you with good luck. It will happen sooner or later.

About The Book
Vows To The Fallen

Title: Vows to the Fallen

Author: Larry Laswell

Publisher: Marshell Publishing

Publication Date: August 14, 2015

Format: Paperback – 277 pages / eBook  / PDF

ISBN: 978-0986385322

Genre: Historical Fiction / Military / Sea Story
Buy The Book:

Book Description:

Vows to the Fallen
An Officer’s Journey Through Guilt and Grief
Another techno-thriller from the author of The Marathon Watch

August 9, 1942, 01:42 hours
USS Green on patrol off Red Beach, Guadalcanal
Bridge Officer: Lieutenant Patrick O’Toole
Lieutenant O’Toole’s goal is simple: someday he wants to become an admiral. But in a few moments, his life will change . . . forever. Yesterday, the marines stormed the beaches of Guadalcanal. Today, the Japanese Navy will strike back. The sudden and horrific carnage scars O’Toole for life and throws him into the abyss of survivor’s guilt and posttraumatic stress.
The Pacific War does not wait for O’Toole to heal. Duty calls, each new assignment brings more responsibility, and the roll call of the fallen grows. At the Battle of Mujatto Gulf, O’Toole faces a superior battle-hardened Japanese fleet and discovers the strength within him to climb from the abyss and find his true life’s mission. To the fallen, he vows never to abandon that mission no matter how high the cost.

Book Excerpt:

Chapter 1

August 8, 1942, 2346 Hours

USS Green; 45 nautical miles northwest of Red Beach, Guadalcanal

Lieutenant Patrick O’Toole considered himself a career naval officer, and someday he hoped to be promoted to admiral. At Annapolis, his teachers had taught him the horrors of war, but he had never experienced combat. That was about to change and it would change him forever.

The steel ladder rattled as he clambered to the wheelhouse deck to assume the midwatch. On the wheelhouse deck, the port fifty-caliber gunner slouched with his back to the sea and chatted with the lookout on the flying bridge one level above. The helmsman faced the starboard bridge wing and had but one hand on the wheel. Dim red lights above the chart table and the polished brass compass binnacle added little illumination to the wheelhouse, and the men, gray smudges in the dark, seemed unconcerned. O’Toole’s concern bordered on anger, but he remained silent.

Find out what’s going on then fix it.

A man on the flying bridge lit a cigarette. This was way out of bounds. “Snuff your butt. The enemy can see that for miles,” O’Toole said, hoping his voice had a bark to it.

O’Toole had seen this before. Captain Levitte ran a relaxed ship, but this wasn’t peacetime. They were at war in enemy waters. O’Toole read the message dispatches, the captain’s night orders, and the chart. None of it good news, especially the report of a Japanese battlegroup headed south.

He located Lieutenant Karl, the officer of the deck on the port bridge wing. Karl’s life jacket vest was open, revealing a sweat-soaked khaki shirt, and sweat beaded on his brow.

Karl slouched on the bridge railing as O’Toole approached “What’s your status?” O’Toole asked.
Karl rubbed his day-old stubble. “At Condition III. Fire in all four boilers. Superheat lit, and the plant is cross-connected. Starboard steering motor, port steering engine” Karl droned as he went through the standard litany of the watch change. “On course zero-seven-zero at ten knots. Straight line patrol between points Able and Baker on the chart as per the captain. You have about ten minutes before you turn around and head back to point Baker. Received a report of Japanese ships headed south five hours ago. Told the captain, and he said Intel couldn’t tell the difference between a cruiser and a sampan. Besides, nothing will happen before dawn. Aircraft overhead, told the captain, he says they’re from our carriers. That, and the captain said to cut the crew some slack; they’re tired. I just ordered the cooks to make a fresh batch of coffee; you’re gonna need it. That’s about it.”

“Why aren’t we zigzagging?”

“Captain’s orders. Straight line patrol between points Able and Baker is what he wanted.”

“With an enemy force headed south we should be at Condition II at least.”

“I don’t know about that, but the captain wants to give the crew some rest.”

“Do we have star shells loaded or at the ready?”


“Which gun mounts are manned?”

“Mounts 51 and 55.”

“Only two?”

“Yes, and before you ask, one-third of the anti-aircraft batteries are manned, and I told those gun crews they could sleep at their stations.”

“Are the crews in Mounts 51 and 55 asleep?”


Out of professional courtesy, O’Toole didn’t challenge Karl, even though he would have been justified in refusing to relieve Karl of the watch until Karl corrected the battle readiness of the ship.

O’Toole saluted Lieutenant Karl and said, “I relieve you, sir.”

Karl nodded. “This is Mister Karl, Mister O’Toole has the deck and the conn,” Karl said to the bridge crew.

“This is Mister O’Toole, I have the deck and the conn,” O’Toole replied.

Karl handed O’Toole his life jacket, helmet, and gun belt and walked to the small chart table in the forward port section of the wheelhouse to complete his log entries. O’Toole brushed back his flaming red hair and put on the helmet, life jacket, and gun making sure all straps were cinched tight.

“Boats, over here,” O’Toole said to the boatswain mate of the watch as he headed to the starboard bridge wing. It was a lazy night: clear sky, high overhead clouds, calm sea, a slight breeze, and the ship plodding forward at ten knots. A night like this could dull the senses of the best of men. He couldn’t let that happen.

“Boats, square your watch away. We are in enemy waters, and there are reports of a column of Jap cruisers headed our way. I want everyone on their toes.”

“Aye, aye, sir.”

“Messenger, over here,” O’Toole said, beckoning the watch messenger.

“Go below and wake up the chiefs and tell them there are enemy ships in the area. I want them to make sure their watches are alert and ready. Tell the gunnery chief I want him on the bridge.”

“Yes, sir,” the messenger said and headed for the ladder.

A few minutes later, the gunnery chief appeared barefooted and in a white T-shirt. “Yes, sir, you wanted to see me?”

“Jap ships are headed our way. Check your gun crews; I want them alert with their eyes to the sea. Bring six star shells to the ready with one round in the mount. If we come under fire, I want Mount 51 to fire three star shells in a 180-degree spread without orders from the bridge.”

“What’s up, sir?”

“Not sure, chief, except we are in dangerous waters and the crew is asleep.”

“Will do, sir. Should I stay with the gun crews?”

“Wouldn’t be a bad idea, chief. Do what you think is best, but be aware things might get worse at dawn.”

“Yes, sir.” The chief trotted to the ladder and disappeared.

Lieutenant Karl finished his log entries and left the bridge. O’Toole stood next to the quartermaster at the chart table in the forward port section of the wheelhouse. He retrieved the sighting report. Five Japanese cruisers and four destroyers headed south at thirty knots. O’Toole plotted the ten-hour-old sighting location on the chart and walked the dividers across the chart to estimate the current location of Japanese forces. They would have passed the Green an hour ago and would now be on top of the northern defense line around Red Beach.

The receding drone of an aircraft off the port bow caught his ear. They were too far from the Japanese airbase at Rabaul for them to have planes this far south at night. It didn’t make sense: he didn’t think the carrier aircraft could operate at night, but spotter planes from a cruiser could.

Nothing had happened. Maybe the Japanese column had slowed or diverted. Naval doctrine taught officers to avoid night attacks since it complicated the battle, and everyone knew you couldn’t shoot at an enemy hiding in the darkness. Still, everything added up to a night counterattack against the Guadalcanal invasion force.

“Get the captain up here on the double. I’ll be on the flying bridge,” O’Toole said the watch messenger.

He felt better on the flying bridge where he had an unobstructed view of the sea and sky. He swept the horizon with his binoculars: nothing but a black night.

The crew was exhausted from the invasion of Guadalcanal the prior morning. The shirtless bodies of a hundred sleeping men escaping the oppressive heat and humidity of their berthing spaces lay on the dark main deck. Not regular navy, O’Toole thought, but he couldn’t object because the crew needed the sleep.

“What’s up, Pat?” Captain Levitte asked as soon as his head popped above the flying bridge deck level.

“I think we have trouble, Captain. The Japanese column sighted in the intelligence report should be on top of the northern defense line right about now. We should be at general quarters or at least Condition II and be zigzagging. There could be subs in the area.”

Levitte rubbed the back of his neck, then put his hands in his pockets, and walked in a tight circle with his eyes on the deck. “Look, the Japs aren’t that smart, and you should know not even the Japs are dumb enough to attack at night. Nothing will happen until the sun comes up. In the meantime, cut the crew some slack; they’re tired and need their sleep.”

“I’m sorry, Captain, but that doesn’t make sense. The sighting said the Japs were at thirty knots. They wouldn’t do that and then slow down to wait for the sun to come up.”

“No matter what happens we’ll kick their ass,” Levitte began. “We kicked their ass in the Coral Sea and Midway. Now we’re kicking their ass off Guadalcanal. The marines ran the Jap garrison into the jungle before lunch. They can’t stand up to us no matter what, so there’s no reason to get worked up about it.”

“To be safe, let me take the ship to Condition II and zigzag. It won’t hurt anything.”

“No, lieutenant. My night orders said to cut the crew some slack, and there is no need to waste fuel zigzagging. You read my night orders, didn’t you?”

“Yes, sir.”

“Good. Follow them, and let me get some sleep.”

The shirtless lookout stiffened. “Sir, light flashes, port beam.”

Both men turned. Staccato bursts of light above the southern horizon illuminated the sky.

Another voice called out, “Flares off the port beam.”

The night erupted. White-golden flashes close to port blinded O’Toole. Captain Levitte’s chest exploded into a mist of blood. Shells exploded against the mast, and men dove to the deck.

On his stomach, O’Toole fought his life jacket as he rolled to the starboard edge of the deck. Crawling under the railing, he let himself over the side. He was about to let himself drop the last three feet when a jolt catapulted him to the deck below. His head hit the deck, and despite his cinched helmet, the blow stunned him to the precipice of unconsciousness. O’Toole fought to bring himself back to the present as he wobbled to a crouched position.

Concussions from explosions aft the wheelhouse punched at his chest and abdomen. He had to go through the wheelhouse to the port side to see the enemy ship. In the wheelhouse, only the quartermaster was up, crouching in the corner by the chart table. Sparks and flashes of incoming fire covered the aft bulkhead and enveloped the wheelhouse in smoke, shrapnel, and debris. Broken, screaming bodies littered the deck.

He fought his way through the wheelhouse across shattered glass that slid like ice across the blood-drenched deck. The Green’s guns hadn’t returned fire.

He turned to find the phone talker. A flash memory of the phone talker’s body falling next to the captain made him stop. The phone talker was dead along with most of the bridge crew. He was alone; he had no bridge crew, and there was no one left to command. To anyone who could hear, he yelled, “Tell the gun crews to return fire.”

On the port bridge wing, he peered over the railing. A thousand yards away, two searchlights blinded him, and a torrent of tracer fire arched toward the Green. Muzzle flashes from the enemy ship’s heavy guns ripped at the darkness, and spasmodic explosions on the Green followed each flash.

On his stomach looking aft, he tried to understand the hell erupting around him. Black smoke spewed from golden fires, and smoke boiled across the fantail near the depth charge racks. Antiaircraft rounds raked the Green’s main deck, tearing men apart; the lucky ones leapt overboard.

In the forward boiler room, the port bulkhead ruptured three feet below the waterline in a flash of light, wrenching the keel. Shrapnel pierced the two Babcock & Wilcox boilers, which exploded upward, shredding the main deck overhead. A half-second later, a second explosion severed the keel, and a third tore the shattered hull of the Green in two.

Sheets of water vaulted into the air, and the explosions pushed the Green hard to starboard and lifted it upward in a death spasm.

Torpedoes. The word lingered in O’Toole’s mind until he understood, then it vanished. He pulled himself to his feet. Ruptured boilers roared beneath clouds of steam.

The Green hinged aft the deckhouse. The stern rose and began its slide beneath the surface. When the cool seawater reached the aft boilers they blew a ten-foot mound of white water to the surface. The mound collapsed into a steam haze low above the water. As the first wisps of steam dissipated, they dragged O’Toole from his stupor.

The gunfire stopped. The searchlights were gone. Screams, moans, and the sound of rushing water welled up to fill the silence. He strained his eyes for an enemy invisible in the night. They had vanished. The battle was over.

There was no time for thinking or words; the conclusions flashed through his mind fully formed.

When the armed depth charges on the sinking fantail detonated, anyone in the water would suffer intestinal hemorrhaging and a slow, excruciating death.

To the men below he yelled, “Stay with the ship! Don’t go in the water; depth charges! Get everyone in the water back aboard!”

O’Toole took inventory. The forward part of the ship, though sinking, seemed stable. The wheelhouse was a confusing mass of shadows cut against golden fires, and the smell of blood and noxious nitrate gasses filled his head.

He entered the wheelhouse and stumbled. His knee landed on something soft. He looked down at the chest of a headless body. O’Toole’s stomach wrenched.

A figure appeared. “Sir, we took three torpedoes. No water pressure to fight the fires, no power, and we are flooding forward.”

One by one the sinking depth charges designed to sink submarines began to detonate, sending tremors from each concussive blow through the ship. When the explosions stopped, O’Toole took a deep breath, and the acid-laced air burned his lungs. “Get below. Pass the word to abandon ship.”

O’Toole turned his attention to the main deck, and released the one remaining life raft stored just below the bridge railing. Not waiting for orders, shirtless survivors leapt overboard. It seemed to take hours, but soon the decks were empty and the survivors were off the ship. With nothing left to do, he wondered if radio managed to send a message. He doubted it. He turned to the quartermaster and said, “Let’s go.”

The quartermaster collected the ship’s logs and joined O’Toole.

As he prepared to jump the last ten feet into the ocean, the quartermaster yelled, “Stop! Your helmet, sir.”

O’Toole had forgotten he was wearing it. Going overboard with a cinched helmet would break your neck. He tore it off, and they jumped together.

There was no past and no future, only the immediate need to survive. O’Toole swam from the sinking bow section, demanding his muscles move faster before her sinking hulk sucked him under. His muscles grew tired from the frenzied effort until a voice yelled, “She’s going down.”

He stopped and turned to what remained of the Green. Out of breath, he bobbed in the one-foot swells and coughed to clear the salt water from his lungs. The Green’s prow swung skyward while the hulk of the remaining bow section backed into the depths. The sea extinguished the fires as she slid under.

She died a silent death. After the tip of the bow disappeared, his eyes lost focus and he stared at the empty sea for several seconds, unable to grasp the meaning of this moment.

He linked up with a small group of survivors, and they linked up with other groups. They located two floater nets, lashed them together, and placed the injured in them. They found several of the watertight powder canisters used to protect the five-inch brass powder casings while in the magazines. The crew used empty canisters to stow stable dry food and water with the floater nets. He ordered several men to attract scattered survivors by yelling into the night.

At first, groups of four would swim toward them. Now an occasional lone survivor would show up. O’Toole gathered the surviving officers and chief petty officers. The group of seven rolled with the lazy sea, clutching the floater net to stay together. Three wore life jackets; the other four relied on the floater net.

“Someone said there is another group with a floater net south of us.” Pointing to Ensigns Carter and Fitch, O’Toole said, “Swim to the south floater net, if there is one, take a count, and tell them to swim their way to us and lash-in. While you’re at it, round up volunteers to scavenge for debris we can use. The men should also collect all the powder canisters and bring them here.”

Turning to Chief Brandon, he said, “Make sure the injured are wearing life jackets, and get those with serious wounds in the floater nets.” Brandon swam off.

To Ensigns Parker and Adbury, he said, “You two make the rounds and get a head count of the healthy, injured, and critically wounded. After you report back, take charge of the injured. Collect the morphine ampules from the crew.” O’Toole reached into his trouser pocket and handed over two morphine ampules. “Bring the wounded together, especially those with bleeding wounds. Get them in the floater nets and get the bleeding stopped; the sharks will show up soon enough.”

To Chief Zies, O’Toole said, “Chief, make the rounds, talk to everyone, and make sure their heads are on straight. Find anyone who might lose it and buddy them up with someone. We don’t want panic or men going nuts.”

Chief Zies swam off, and O’Toole reached underwater to remove his shoes. He tied the laces together and draped them over his neck.

Chief Zies made his rounds and returned to O’Toole’s position.

“You get a head count yet?” O’Toole asked.

“My count is fifty-seven, including you.”

“Just fifty-seven?”

“Lieutenant, the aft two-thirds of the ship sank like a rock. From the time the Japs attacked to the time the stern sank wasn’t more than a minute. I’m surprised we have this many left.”

O’Toole’s chest went hollow, and his mind went blank. Visions of shattered bodies and blood-soaked decks, the sound of dying men flashed through his mind. His gut radiated the hollowness of failure.

The dark corners of his mind whispered, “You’ll never be the same.”

“Three-fourths of the crew is missing,” O’Toole said.

“There has to be more out there,” Zies said.

“Yeah, there has to more out there,” O’Toole said.

As the deck officer, he was responsible for the safety of the ship and crew.

He had scanned the horizon, and he had jacked up the lookouts and the bridge crew. It hadn’t been enough. Either way it was his responsibility. It takes three minutes to get a torpedo firing solution, and one zigzag might have destroyed their firing solution and saved the ship. He hadn’t seen his options; the wall had blocked him again. His grandfather’s words stabbed at him.

You’re not adequate.

It was the story of his life; he always fell short of adequacy. There was always one more thing he might have done, but he could never see it until it was too late. The wall was always there to stop him and hide the solution. His wall had damned him to failure again. The wall was always there blocking his way a single step short of success.

Ensign Parker swam over to him. “Got the head count. Fifty-seven men. Twenty-one wounded. Six critical. That includes the south floater net we got lashed-in.”

“We’ll wait till dawn to find the others,” Zies said. “What the heck happened, sir?”

“Wish I knew,” O’Toole began. “A column of Jap ships were headed to Guadalcanal to counterattack. I suspect they left a destroyer behind to ambush us once the fight off Guadalcanal started.”

“That means they spotted us, but how did that happen without us seeing them?” Zies asked.

“That part is easy. We weren’t looking, but I still can’t figure out how we missed them once we did start looking. I should have zigzagged despite the captain’s orders.”

Zies looked at O’Toole for a long minute. “You’re not blaming yourself for this, are you?”

O’Toole didn’t answer.

“Are you?”

The question tore at O’Toole, but he had to look forward, and swore the wall would not stop him. “For now, we’re not losing any more men, Chief. Keep the men together. They’ll start looking for survivors tomorrow; they’ll find us.” O’Toole said.

Voices shouted. Zies turned. A searchlight from an approaching ship probed the surrounding sea. When it reached the far end of the floater nets, gunfire erupted. Spikes of water shot up around the Green’s survivors.

Both O’Toole and Zies screamed, “Everyone down!”

O’Toole shed his life jacket, took a deep breath, and dove. He figured five feet would be enough. He pivoted his feet beneath him and tried to maintain his depth. When the burning in his lungs became unbearable, he kicked hard to reach the surface. When his head cleared the water, he sucked in a chest of air, preparing to dive again, but the gunfire stopped.

The searchlight now centered itself on his small group, and a Japanese heavy cruiser loomed over them. With his hand, he blocked the searchlight so he could see the bridge. He studied the bridge and a man with a patch over his left eye. By his position on the bridge wing, his carriage, and the separation between him and the other officers, O’Toole guessed he was the captain.

They locked eyes. Neither man flinched. After several seconds, the Japanese captain walked away. The cruiser picked up speed and disappeared into the night.

Zies asked O’Toole, “What was going on between you and the guy with the eye patch?”

“I wanted the bastard to know we weren’t defeated,” O’Toole began. “The Japs won this battle not with equipment but with smarter officers and sharper training. How they pulled it off was brilliant: at night, torpedoes first, guns second, no star shells. They mauled us with their guns, but knew that wouldn’t sink us. Once the Jap ship saw the torpedoes hit, there was no need to continue a gun battle and endanger their ship; they knew they had sunk us, so they vanished into the night.”

O’Toole shook his head; he would have to figure out what happened later; he put it out of his mind.

“Okay, Chief, have the men with life jackets chain up. Make sure they lash in each chain to a floater net. As you make the rounds, make sure everyone is secure for the night. By God, we’re not losing any more men.”

“Aye, sir.” Zies swam away, yelling, “Everyone chain up and lash in!”

Men formed spiral chains. One man would loop his arm through the hole below the high collar of the next man’s life jacket, burying the arm to the shoulder. The chains provided security, extra buoyancy, and a way to sleep without drifting away.

About The Author

Larry Laswell

Larry Laswell served in the US Navy for eight years. In navy parlance, he was a mustang, someone who rose from the enlisted ranks to receive an officer’s commission. While enlisted, he was assigned to the USS John Marshall SSBN-611 (Gold Crew). After earning his commission, he served as main engines officer aboard the USS Intrepid CV-11. His last assignment was as a submarine warfare officer aboard the USS William M. Wood DD-715 while she was home ported in Elefsis, Greece.
In addition to writing, Larry, a retired CEO fills his spare time with woodworking and furniture design. He continues to work on The Marathon Watch series, an upcoming science fiction series titled The Ethosians, and an anthology of over eighty humorous sea stories titled A Ship-load of Sea Stories & 1 Fairy Tale.

You can visit Larry Laswell’s website at
Connect with Larry Laswell:
Author Blog:
Poetry Contest

Win a dinner for two, a night on the town, or whatever you want to do with $250!

Enter Larry Laswell’s Vows to the Fallen Poetry Contest!

Pre-release sales of Vows to the Fallen will begin on July 1, 2015 for release on August 14th. One of the characters in the book has a habit of reciting excerpts from classic poems. If you are the first to correctly name all of the poems you win! $150 for second place and $100 for third place.

Here are the rules:

1. Order Vows to the Fallen in Amazon’s Kindle store.

2. At midnight (EST) download Vows to the Fallen and read it to find the poetry excerpts.

3. Leave a review on Amazon (How you rate the book has no bearing on your eligibility to win.)

3. Go to and click on “Contest.” In the form tell Larry under what name you left the review, and then list the poems by name and author. (Watch your spelling – it must be exact!)
4. The first correct entrant who left a review wins a dinner for two, a night on the town, or whatever they want to do with $250!

5. If Larry cannot identify the entrant’s review they will be disqualified (don’t use an anonymous name!)

6. If Larry receives more than one entry at the same time stamp, Larry will hold a drawing to determine the winners.

7. Any organization, or individual who received an advance review copy, their employees or family are ineligible.

8. Larry is the contest judge, and his judgement is final.

9. Larry is not responsible for delivery delays in the Amazon Kindle system.

10. Larry will post the winners on his website at 8AM EST on September 1, 2015.

Pre-order Vows to the Fallen today!

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Interview with Daniel R. Mathews, author of The Demons of Plainville

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

The Demons of Plainville is a candid memoir of my childhood journey through a nightmarish labyrinth of emotional and physical abuse, homophobia and bullying. It’s a journey in which I’m forced to confront the demons of rage, regret, sorrow, self-doubt and loneliness to discover my true identity and stand up for myself. It’s a memoir that delves into living with mental illness, drug abuse, alcoholism and how I was able to maintain a slender hold on my own sanity. And in some sense, The Demons of Plainville is very much a story about the power of friendship and adult mentors in the life of a troubled child who is running out of hope.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Since The Demons of Plainville is self-published, the marketing began before the final round of editing was completed. The first task was to have a professional copywriter craft some marketing copy in advance for the book’s back matter and description. I felt this would be instrumental in pitching the book to readers and libraries.

After that, what happened?

After the marketing copy was complete, I sent out Advanced Reader Copies to The Midwest Book Review and Reader’s Favorite to obtain some pre-release reviews that could accompany the professionally written marketing copy. I felt that obtaining some legitimate reviews to accompany the release would lend more weight and credibility to my marketing efforts once the book had officially launched.

What’s your opinion on blogging?

I think that blogging is a two-edged sword, but one that no author should ignore. I see every blog post as an opportunity to hone my craft, display my skills and try to forge a bond with my readers. So, in my mind, blogging is far more than just another marketing effort. As an author who blogs, you’re making a concerted effort to directly engage both fans and prospective readers. While blogging can be a time sink, it’s not something I think an author can afford to ignore.

Do you see that it is helping sell your book or is it not making much difference in terms of sales?

Right now I don’t see my Wordpress blog as making any difference in sales. However, I only just launched the book and have no preexisting readership. As a first-time author, my blog serves as a platform to try to organically grow and identify with that readership over the long term. I’m fairly confident that no author sees immediate results from blogging unless they’ve already secured a substantial base of fans. Instead, I take blogging as a long term strategy to build an enduring platform.

If you blog, do you blog often?

I’m doing something a little different. I’m trying to script a Podcast once or twice a month, then use some of the content from that podcast to serve as stand-alone blog posts. This helps increase the efficiency of my time spent on the website and social media platforms. That being said, I want to ensure there are at least a few new posts appearing on my website monthly, to give a reason for people to return to my blog on a regular basis. Whether you’re dealing with a blog or social media, I believe that consistency is important.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

I am currently leveraging Twitter, Facebook and a new author-centric service called Bublish to reach out to perspective readers and build a marketing platform. I’ve received little attention with Facebook, but Twitter is at least garnering some mentions and attention. However, using Bublish in tandem with Twitter is resulting in a nearly 3% click-through-rate to my Bublish profile and a 1.1% conversion to my Amazon and Barnes & Noble buy pages. While those figures are not spectacular, I anticipate these conversion rates to improve as my library of available work and Twitter presence grows.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

Right now I’m on a blog tour, which I believe is my most cost effective option to evangelize my brand as an author, and to gain potential readers for my work. In terms of organic Search Engine Optimization, I don’t think you’ll find a more legitimate, efficient means to build links to your own author website and social media platform. Best of all, you’re given the opportunity to display your skills to prospective readers, bloggers, and the media that might otherwise never run across your work. I don’t believe blog tours necessarily translate into immediate sales, but rather these tours gradually increase your influence and reach as an author over time and that is what leads to more sales.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

In terms of cost per conversion, right now Bublish is yielding the most tangible results for me. Bublish costs $7.95 per month, and in the past 30 days yielded 12 conversions which translates to $0.66 per lead. Unfortunately, I can’t be entirely sure whether those driven to the Amazon and B&N pages actually bought the book, but there is a correlation between the dates of the conversion and my Amazon sales rank. So, I do believe at least some of those conversions did translate directly into sales. For the low cost per month, that’s probably the most cost effective deal running.

Now since my blog tour has only just begun, it would be unfair to discount its effectiveness. So let’s say that Twitter and Bublish may represent my most effective short-term marketing tool, but the blog tour may ultimately prove to be the best long-term tool.

About The Book

Title: The Demons of Plainville: A Survivor’s Story of Storms and Reconstruction

Author: Daniel R. Mathews

Publisher: Lost Legacy Press

Publication Date: May 26, 2015

Format: Paperback – 292 pages / eBook  / PDF

ISBN: 978-0990710745

Genre: Autobiography / Memoir / LGBT / Non Fiction
Buy The Book:


Barnes & Noble:

Book Description:

Some true stories read like fiction, but for those who have to personally live through the experiences, the nightmare is vividly real. Daniel R. Mathews digs into the darkness of his past with his haunting memoir, The Demons of Plainville.

As a child, Daniel struggles to find his footing in an upside-down world. His mother is mentally ill and addicted to drugs; she performs black masses to summon demons, is physically abusive, and plays brutal mind games that make him doubt his sanity and despair of ever making sense of life or himself. Even his father beats Daniel after “rescuing” him from his mother. Thanks to a few unexpected friends, Daniel survives his devastating youth and emerges stronger for it.

But Daniel’s battles aren’t over. Finally free of his abusive parents, he now must face himself and wrestle with his sexual identity in a community that sees nothing wrong with homophobia.

Candid and compelling, this is a triumphant tale of a young man who walked through the darkness, bravely faced his demons, and against all odds carried the faint light of hope with him every step of the way.
Book Excerpt:

Chapter 1: Telling The Truth

Accusations. This is how it always begins. S Screaming follows when my answers prove inadequate. Then come the threats, and finally the misery of surrender.

I was about eight at the time, living in a small red brick apartment building

in Plymouth, Massachusetts. Our apartment was on the basement floor, so

there was not a good view outside, only a few small quarter windows allowing

in some daylight. The building stood on a grassy hill that overlooked Myles

Standish State Forest. Some days I would just curl up on the sun-warmed

grass, staring down into the forest below me and imagining that I was a bird

darting between the trees.

My anger grew as we went through the same cycle day after day. I stood

in our tiny living room facing the yellow sofa with my mother giving me that

disdainful stare that made me feel ashamed. I’d look towards the light tan

carpet, afraid to make eye contact with her. The details of the accusation did

not matter, as I seldom had any idea what she was talking about. Whether

there was a quarter missing from her bureau or the bathroom light being left

on at night, there was no end to the possibilities of accusations. Each day the

school bus dropped me off at the bottom of the hill, I paused at the bus-stop

to gather whatever courage I could muster. I knew that a new accusation

would be awaiting me, starting the cycle anew.

“Stand up straight when I’m talking to you!” She barks at me. “And stop looking

down at your feet. Where is it, what did you do with it?” she screams, finger

pointed towards me.

“I don’t know,” I say defensively, shrugging my shoulders.

“You little fucking liar,” she says, standing up from the couch and slapping my

face. “Now get in your room!”

I would rush into my small room in our apartment, slamming the white door

shut before ripping clumps of my own short blond hair out. I hid the hair

under my giant stuffed bear, which stood up to my waist in height. The bear

was a gift from my maternal grandparents, ever standing ready to accept my

love. I clung to the bear; its soft white and gray fur brought me comfort during

times of sadness or anger.

My mother grew suspicious of the growing bald spot on the top of my

head and one afternoon decided to tear the room apart. Eventually, she found

the tangled lump of blond hair hidden under the bear and challenged me for

answers, answers I did not have. I could not explain the anger inside me, at

least not an explanation I dared speak in front of her. I had begun craving

independence and the seeds of rebellion sprouted forth. She pushed me at

every opportunity, accused and cursed me for anything ranging from theft to

family misfortune. I just did not understand.

My only outlet was to punish myself through self-inflicted pain, just to

release the frustration. My mother took an attitude of open hostility against

me, one that persisted throughout my childhood.

“I’m going to send you to a mental institution!” she screamed at me, her long

dirty blond hair swinging between her shoulder blades as she frantically shook

her head. She wiped the sweat from her flushed brow then paused for a moment

and looked down at me with great disgust waving the fist full of my hair

she found at me. I clung to my stuffed bear, looking up at her.

“If you do not learn to behave, I’m going to send you to a reform school

for boys.” She had hesitated for just a moment longer before her voice shifted

into a menacing tone. “They just love cute little white boys at the reform

school. They will take care of you real good.” Turning her back on me, she

stormed out of the room, leaving me weeping into my bear’s fur while I continued

to hug it with all my strength.

I’d heard of reform school before I was in second grade. However, I was

left pondering the nature of how they would take care of me. Strange feelings

overtook me. At first, heat surged through my body, then excitement.

My heart began to beat faster, and for the first time that day I smiled. The

words take care of you echoed in my mind over and over. Other boys at this reform

school were going to take care of me. My mind reinterpreted her hidden

threat; other boys were going to be touching me. I did not understand what

this might mean, but I wanted desperately to find out. These strange longings

would grow and expand in time. The seed long within me had sprouted. Yet,

it did not grow for a while.

We eventually moved from the basement apartment to my grandparents’

house in the same town. The small ranch style house was nestled in small

groves of pine and oak trees. There were numerous cranberry bogs in the

area and a large waterfront district a few miles east of the house. Small single

engine airplanes frequently flew overhead, taking off and landing at the local

airport just to the north.

The yard was ideal for play, with a large back yard that sloped down into

a small grove of pines and blueberry bushes. The neighbors behind the house

owned a pair of horses that I visited every day. The house had three small

bedrooms. My room was adjacent to the living room, just wide enough to fit

my bed and a small dresser. When in the house I spent most of my time looking

out the large living room bay window watching the cars and trucks drive

by. Otherwise, I sat on the back deck with my grandmother. We would try

to identify the particular birds visiting the feeder using a small field guide to

birds. I went down the stairs and tossed a ball around with my grandfather on

the lawn or helped him weed his small garden.

Because of the influence and presence of my grandparents (my mother’s

parents), my problems decreased. More often than not, my mother would

go off with her cousin Alice, leaving me behind. Alice’s arrival frequently

corresponded with noticeable changes in my mother’s behavior. Alice was

stern yet generally pleasant towards me. However, when they left together,

they would return in a giggly or light-hearted mood, which would come

crashing down a few hours later. I found the sudden mood shifts to be the

most troubling occurrence because it added uncertainty and fear to my already

besieged mind. One afternoon, though, while my grandparents were

out for the day, my mother and her cousin called me into the small bedroom

my mother was staying in at the end of the house.

Mother closes the curtains and shades, leaving just a shaft of sunlight entering the

room. She held a large red case, almost like a toolbox of some sort. She opened

the case and took out some items, including candles, a bell, incense, goblet,

matches, and a book. The book was entitled The Satanic Bible. She placed the

black and red candles around in a pattern that she refers to as a pentagram

with a circle around it. She ordered me into the imaginary circle and told me

to remain silent and not leave the center of the circle for any reason,” or else.”

She and Alice joined me in the circle while they lit a burner and then some

incense. The snaking trail of smoke climbed towards the ceiling. The ritual

was both exciting and frightening. She picked up the book and looked over at

me, smiling. She told me that she would pray to Satan and summon demons,

but the demons were not allowed to enter the circle. As long as I remained

calm, I would be protected.

She began the mass by ringing the bells; she used the book to speak words

I’d never heard before. The ringing echoed faintly in the room, combining

with the sweet smell of the incense. I felt almost dizzy, overcome by a giddy

feeling of excitement.

She proceeded to cut herself with a silver knife with an ornate looking

pearl handle, just enough to draw a steady trickle of blood from her finger, allowing

it to flow into a tarnished bronze colored chalice. Alice took the knife

and sliced her own finger, allowing drops of blood to fall into the chalice. My

mother held the chalice upwards as an offering and mumbled a few words.

After placing it back on the ground, she took a long slender writing instrument

and dipped it into the blood. The blood served as the ink, allowing her

to write on a small blank piece of white paper. I couldn’t see the writing, but

she told me it was an offering for our luck and fortune. She ripped the paper

into small pieces and set it ablaze. The mass finished with a final ringing of

the bells, driving away the demons.

I couldn’t see these creatures, but the air was laden with smoke and darkness.

I was sure the demons were there.

That afternoon was my first introduction to the “Lucifer,” originally the chosen

angel. The year was 1976 but on this otherwise bright summer afternoon,

it might have been 1692. Witchcraft was alive and well in the suburbs of


Mother and Alice repeated this scene several times during the summer,

always when my grandparents were out of the house. Since these rituals were

never performed in their presence, I always wondered what the ramifications

would be if they found out. As strange as it sounds, these were the few times I

felt emotionally close and accepted by my mother, so I was grateful for them.

As October approached, we were on the road once again. My mother,

Alice and I settled down one town over into a small cottage in the woods

of Carver. The cottage was just a ten minutes’ drive from my grandparents’

home, nestled amid lush green pines and small evergreen trees. Alice worked

for the state in Boston and money my mother received from welfare covered

the cottage’s rent. The commute from Carver to Boston was long, so Alice left

early in the morning before I got the bus and did not return home until the

sun had set. My mother spent a great deal of time sleeping during these times,

taking various prescriptions that generally left her tired and moody.

Loving the outdoors and the woods, I approved of our new home’s location.

Surrounded by miles of forest and a large lake that reflected the sunlight

in shimmering ripples of yellow, it was almost a boy’s dream come true. The

dream didn’t last long though.

I started the third grade at age nine that autumn. School became an issue

for me almost immediately. The first day I climbed into the bus, the driver

assumed I was a girl, as did the kids on the bus.

“Who are you?” the bus driver inquired, searching his list.

Before I could answer, he said, “Oh, there must be a mistake. Your name

is Danielle, right?”

I looked at him in surprise, “No, it’s Daniel!” I snapped back. The kids

in the front seat immediately giggled and pointed at me. I looked down and

began blushing.

The bus driver cleared his throat. “Well, Danielle is French for Daniel. So

climb on in, let’s go.”

This led to the unavoidable teasing and taunting one would naturally

expect from such a mistake. I could barely contain the tears of shame though

I did a reasonable job of keeping some composure for the trip to school. My

natural femininity provided a constant source of irritation throughout the

first semester, though eventually the kids forgot about it. Perhaps subconsciously,

I began to isolate myself.

Yet school was only a passing nuisance because my mother’s attitude towards

me changed quickly. She resented my growing desire for privacy and

independence. Away from the influence of my grandparents, my mother’s disposition

soured. The cycle of accusations and threats began to accelerate, taking

on a more menacing tone.
Book Trailer:

Discuss this book in our PUYB Virtual Book Club at Goodreads by clicking HERE

About The Author

An avid reader of science fiction, horror, and fantasy, Daniel R. Mathews is a novelist and nonfiction writer whose books feature LGBT youth braving danger with honor and dignity, including his personal memoir, The Demons of Plainville, and debut horror novel, The Unseen Kingdom.

For the past two decades, Mathews has worked as a Federal Aviation Administration (FAA) certified ground instructor, meteorologist, and a member of the web development and Internet technical support community. He currently lives in Flagstaff, Arizona.
Connect with Daniel R. Mathews:





Virtual Book Tour Page

Interview with Julie Rowe, Author of Deadly Strain

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

Deadly Strain is a military bioterrorism story with some dirty cave sex and a whole lot of romance.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I posted my good news to Twitter and Facebook.

After that, what happened?

Then I had to get to work and finish the damn book. I sold this as part of a three book series on proposal, so I only had the first three chapter of book one done and only a synopsis for books two and three.

What did your publisher do to promote your book?

They’re hosting me on their blog as well as on the main Harlequin blog. They will feature me on their Facebook page and on Twitter as well. Later in the summer, Carina Press is shooting for a bookpub ad.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

I like guest blogging a lot. I don’t have a blog myself. I tend to blog more often around releases, but won’t turn an opportunity to blog down if its presented to me.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

I’m a big fan of Twitter and Facebook and find them both effective.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

I’ve got some ads on a couple of review sites and I’m trying to expand my reach through word of mouth.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Word of mouth.

About The Book

TitleDeadly Strain

Book 1: Biological Response Team Series

Author: Julie Rowe

Publisher: Carina Press

Publication Date: June 15, 2015

Pages: 260


Genre: Romantic Suspense

Format: eBook, PDF
Buy The Book:


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Discuss this book in our PUYB Virtual Book Club at Goodreads by clicking:

Book Description:

Book one of Biological Response Team Series

Major Grace Samuels, a trauma surgeon deployed to Afghanistan, spends her life helping her fellow soldiers overcome disease and combat injuries. But her own wounds are harder to heal. Wracked with guilt over the death of a fellow soldier, she finds comfort in her only friend and appointed bodyguard, weapons sergeant Jacob “Sharp” Foster.
Sharp feels more for Grace than a soldier should, more than he wants to admit. When the team discovers a new, quick-to-kill strain of anthrax, he tries to focus on the mission to find its source. He knows he can help Grace defeat her demons, but first they must defeat the deadly outbreak.
Sharp is Grace’s most loyal ally, but in close quarters, he starts to feel like more. She can’t watch someone else she cares about die—but she might not have a choice. The closer they get to finding the source of the strain, the closer it gets to finding them.
Book Excerpt:

The battle line between good and evil runs
through the heart of every man. —Aleksandr Solzhenitsyn
Chapter One
“I’m so dead.” Dr. Grace Samuels stared at
the chessboard. There was no hope. None. Not a single move left open to her.
Except for one.
She sighed, shook
her head at the patience on her opponent’s face. “I concede.”
“Want to know
where you went wrong?” he asked as he cleared the board. He set the pieces up
again. Those big hands of his could bandage a wounded soldier, field strip a 9
mm and box her into checkmate with equal skill.
“I sat down in
this chair,” she answered with a straight face. The mess hall was busy with
soldiers, American and Afghan alike, either beginning their day or ending their
“No,” he said.
“You played the board.”
Grace thought
about it for a second, but it still didn’t make any sense. Then again, it was
0600 and she’d only been up for twenty minutes. “Huh?”
Special Forces
Weapons Sergeant Jacob “Sharp” Foster looked at her earnestly. “You played the
board,” he repeated. “You should have been playing the man.”
He winked and she
had to fight not to roll her eyes. When she first met him she’d thought his
flirting was for real, and had been worried she’d have to shut him down. She
didn’t want to, because he was hilarious, but the impropriety couldn’t be
ignored. Then, she discovered when he wasn’t on the job, he had a wicked sense
of humor, and everyone was a target.
“Then I suppose
I’ll have to study you.” She leaned forward and made a show of giving him a
thorough once-over.
He grinned and
spread his hands wide. “By all means, study me.”
Sharp was a big
man, about six-two, and she’d guess he weighed about two hundred pounds. He
flexed his biceps and waggled his eyebrows in response to her joke. Though he
had brown hair, with a mustache and beard to match, he had the lightest blue
eyes she’d ever seen—like looking into glacial ice.
Right now, those
eyes were challenging her. She just wasn’t sure if it was regarding the game or
something she didn’t want to talk about. At all.
Sharp wasn’t going to leave it alone. The chess game should have warned her.
They usually played poker.
She watched him
reset the chessboard while, for the first time in a week, letting her mind go
back to the moment she realized she was in trouble. On her way to her quarters
late at night. They’d arrived at Forward Operating Base Bostick the week
before, and she’d been introduced to the base commander, Colonel Marshall. He’d
barely spoken to her. So why was he waiting for her outside her quarters with
clenched fists and a face so blank she knew he was in the grip of a powerful
The colonel wasn’t
known for any kind of emotion.
She stopped
several feet away. “What are you doing here at this hour, sir?”
One corner of his
upper lip lifted in a sneer and he snarled, “I wanted a private conversation.”
His words
triggered every internal red flag she had. “I don’t understand.”
response was two words. One name. “Joseph Cranston.”
A name she wished
she could forget. “You…knew him?”
Scorn turned his
words into weapons. “He was my son.”
Oh God.
Grace took an
involuntary step backward. Now that she knew, she could see the son in his
father’s face, the same eyes and jawline as the young man whose features she
couldn’t forget. As if conjured, his shade floated in front of her mind’s eye,
thrusting her into a memory she wanted desperately to erase. His face, covered
with blood, whipped her heart into a gallop. Her breathing bellowed, lungs
attempting to push air through her terror-closed throat. She fought the
invisible hands pulling at her and her vision spiraled into a narrow tunnel.
Sharp had surfaced
out of the dark, his presence breaking the memory’s chokehold.
He’d crouched in
front of her, calling her name, ordering her to respond before he did something
stupid like give her mouth-to-mouth. She coughed out a response, couldn’t
remember what, and fought her way to her feet.
Sharp didn’t try
to hold her. He didn’t touch her at all, but he shielded her body from prying
eyes with his own. He refused to leave her, facing down Colonel Marshall, who
showed no sympathy and less tolerance for her fainting spell. Two of Sharp’s team members appeared and, after
glaring at them all, Marshall left without saying anything else.
She managed to get
inside her quarters before anyone could demand an explanation, shut the door
and locked it. She’d only felt relief when no one knocked to ask for an
explanation. It wasn’t until the next day that she realized their lack of
questions was as suspect as her behavior.
She hadn’t
expected to meet anyone connected to Joseph Cranston outside of the United
States. Hadn’t expected something that happened that long ago to thrust her
into a memory like it was happening all over again.
In the days since,
Sharp had been mother-henning her like she was some fragile little chick, and
she’d had about as much of that as she could take. She was a Samuels. Her
father, also a military doctor, had just retired from the army, and her
grandfather had run a MASH unit during the Korean War. He’d met her grandmother
during WWII; she’d been one of the first Air Force service pilots. If there was
one thing she wouldn’t accept from anyone, it was pity.
“I’ve been
studying you for a while.” Sharp finished setting up the board and met her
gaze. “You’re a damn good doctor, a hellacious good shot on the range and you
put up with our male stupidity with more patience than we deserve.”
“I hear the but coming.”
“What happened
between you and Marshall?”
“None of your damn
When he continued
to stare at her, she added, “Look, I’m not going to saddle anyone else with my
personal grievances or the fact that I don’t get along with someone.”
grievances?” Sharp asked. “Twice last week I thought you were going to damage a
guy for jostling you in the chow line. What’s going on with you?”
Shit, of course he
would notice. She’d damn near freaked out each time, a scream hovering on her
lips, her hands and feet moving to defend against an enemy who wasn’t there.
The enemy wasn’t there. No gunfire. No
weapons pointed at her, yet she still found herself reacting as if it were
happening all over again.
She hadn’t been
reacting that way until Marshall had confronted her. Meeting the father of a
soldier who’d died an unnecessary death in front of her must have detonated an
emotional trip wire in her head. One she needed to deal with.
Not an easy thing
when on active duty and nowhere near a base with more than a glorified
first-aid station.
It seemed like
anywhere she went on the base, Sharp or one of the guys from the A-Team was
there. Not doing anything, just there. They weren’t fooling her.
Damn alpha males
and their overprotective tendencies.
“Nothing I can’t
handle. I take care of myself.” She narrowed her eyes. Her sidearm, a Beretta M9,
might have to make an appearance. Then Sharp’s words sunk all the way in.
“Wait. Are you telling me I should play chess with the same mind-set as poker?” She buried his ass every time they played poker. He was
terrible at keeping his attention on his cards and lousy at pretending he
wasn’t checking her out—not that he was serious about it. He knew the rules
same as she, and she was glad, ridiculously
glad, she had a friend she could count on, someone she could trust.
“Sort of. Chess
demands more of you than poker, but the principles are the same.”
Them’s fightin’ words. “The hell you
say.” She’d been playing poker with her dad since she was ten years old. He’d
taught her how to bluff anyone.
“Doc,” Sharp said,
chuckling. “If I were lying, you’d be beating me, but you aren’t.”
“Ha.” She leaned
forward and tapped the board. “Make your move.”
Sharp opened his
mouth to respond, but he never got a chance to say anything before another
Beret, the team’s other weapons sergeant, Harvey Runnel, strode over to them.
It wasn’t the speed he was moving that drew her and Sharp’s attention, it was
the look on the soldier’s face. Flattened lips, clenched jaw and a slightly
flared nose. She couldn’t see his eyes due to the tinted safety glasses he
wore, but she could guess that the skin around them would be tight—a man who
was on full alert.
Special Forces
soldiers did not get amped up for no reason.
“Playtime’s over,”
Runnel said. “Doc, grab your go-bag.”
A mental blanket
sank over her, numbing her to the horror to come. It was the first
self-preservation tactic doctors learned. Compartmentalize all that terrible
stuff or go crazy in a week. Sometimes she wondered when all those boxes in her
mind would break open and rip her apart from the inside out.
There was an
entire crate named Joseph Cranston.
“Warm or cold?”
She asked even though she already knew the answer. Runnel never looked this
rattled. Please say warm.
Her warm go-bag
was a trauma kit, a backpack with everything she’d need if she was dealing with
bullet holes, shrapnel lacerations or broken bones. The typical things most
people expected her to treat since she was a trauma surgeon. But that wasn’t
all she was.
She was also an
infectious disease specialist.
Her cold go-bag
contained the very latest in biological detection technology. One- or two-step
tests that identified anything from anthrax to Ebola to a weaponized flu. She
was a member of a select group of virologists, microbiologists and infectious
disease specialists the US Army relied on to train not only their own troops,
but the soldiers of other nations, in the detection of and protection against
biological weapons. They were known officially as the Biological Rapid Response
team, but most soldiers called them Icemen or Icequeens.
Lately the army
had been assigning BRR team members to work with Army Special Forces
teams—Green Berets. She’d been working with Sharp’s team for almost a year. Her
job was to assist in training Afghan forces in everything from combat and
demolitions to the most survivable responses to biological, chemical or nuclear
“Cold,” Runnel
said. “No drill.”
Adrenaline spiked
through her system as Grace got up and followed Runnel. He led the way back to
whoever was calling the shots, Sharp right behind her as they ran at a trot.
She might be the base’s resident expert on biological weapons, but it was
knowledge she wished fervently she didn’t have to use.
They entered the
staging area where she’d been doing some of the training. Several members of
Sharp’s team were using it to gear up. Runnel glanced at her and angled his
head toward the base commander, a tall man in his forties who wore a permanent
frown. He was looking at a map with several ranking officers, including the
A-Team’s commander, Geoffry Cutter.
Cutter glanced at
her. “The major is here, sir.”
Base Commander
Colonel Marshall gave her a glare before returning his attention to the map in
front of him.
He’d called her a fucking quack yesterday as he walked
past her. If he kept demeaning her in front of the Afghan forces and their own
soldiers, she’d lose the credibility she needed to successfully train them.
“Major,” Marshall
said without looking at her. “One of our patrols reported in about ten minutes
ago with what appears to be a
biological incident.”
She waited, but he
didn’t add any more details. “What led them to believe that, sir?”
He met her gaze
with an even colder expression. “An entire village dead. Some of the bodies
show lesions and bleeding from the nose, mouth and eyes.”
Holy Mother of God.
Bad. This was very bad.
“I concur with
their assessment of the situation, sir. Your orders?”
“Get the fuck out
there,” he snarled at her. “Figure out what happened and fix it.”
That part she knew
already. Asshat. She’d hoped he’d
give her some detailed orders, with a timeline and what kind of manpower she
could expect. Not more sarcasm and snark.
She came to attention and saluted. “Yes, sir.”
He took two steps,
then stopped and turned around. He addressed Cutter and only Cutter, who had
somehow inched his way over until he was right next to her, with Sharp on the
other side. What a couple of papa bears. “Send half of your A-Team with the
Icequeen. The other half will stay here in case I need a second team to go in.”
Grace bit her
tongue hard to keep from telling what she thought of him and his orders, and
mentally promoted him to asshole.
“Yes, sir.” Cutter
saluted. “The location of the village is here.” He glanced at Grace and pointed
to a spot on the map. From a distance Cutter looked like the least threatening
person in the room. He was the shortest, skinniest guy on the A-Team, but he
more than made up for that in stubbornness and stamina.
Grace moved closer
so she could get a better look. “How far is it from the Pakistan border?”
“About two
“Not very damn
far.” She ran her index finger over the spot on the map. “Mountain valley?”
“Yeah. It’s a
small village. Less than one hundred people.”
“The patrol found
no one alive?”
“No one.”
Grace breathed in
through her nose and out through her mouth. “Did they get their breathing gear
on right away?”
“According to
their report they did, but they’re nervous. Whatever killed those people,
killed them fast.”
“Okay. I don’t
have to tell you guys how to prep. You’re as well trained as I am. Consider
this a live weapon.”
“Will do,” Cutter
responded. He looked at Sharp standing next to her. “I’m assigning Sharp to
ride herd on you, Doc. Where you go, he goes.”
“I’m not arguing,
Commander. I’ve worked with Sharp plenty of times.”
“Good. We leave in
fifteen.” Cutter nodded at her, gave Sharp a nod, then moved off to brief the
rest of his team.
“I have to get my
go-bag and the rest of my gear,” she said to Sharp, her mind on the eight
million things she needed to do before those fifteen minutes were up.
“I’ll give you a
“Thanks, but I
don’t need any help.” She was going to have to deal with his protective crap
sooner rather than later, but carefully. “I do need every friend I can get,
though. Are you in for that?”
At his grin, she
relaxed a little and refocused on the job at hand.
* * *
Sharp watched Grace rush away for about two
seconds too long.
“Do I need to
replace you with Runnel?” Cutter asked.
He jerked his head
around to stare at his commander. He’d thought Cutter had been briefing the
rest of the team. “No.”
Cutter stood with
his arms crossed over his chest and his feet apart. “Then pull your tongue back
into your head. You’re damn near panting after her.”
“Not fucking
likely. She’s just the only person on this base who can beat me in poker. If
something happens to her, I’ll have nothing to do for the next month,” he said.
“Besides, something’s not right. She’s been off her game since Marshall decided
to be an ass. She’s our number-one asset. I’m worried.” The way he’d found her
the other day, damn near passed out, shaking and hyperventilating like she was
about to fly apart… It had hit him—a sucker punch to the gut. She was reliving
something awful.
Post-traumatic stress disorder.
How many guys did
he know who lived with PTSD? Ten, twenty, fifty?
What was Marshall’s
connection? Something he’d done or said had set off a bomb in Grace’s head.
Even weirder,
Marshall hadn’t liked it when Sharp wouldn’t leave Grace alone with him.
What the hell had
Grace been involved with that earned her the dislike of a career military man
who normally didn’t give a rat’s ass about what a doctor like her might be
doing or not doing?
“Still, watch
yourself. Word around the base is, he’s got a hate on for the doc and you got
in the way.”
“What do you know,
“Nothing specific.
Marshall hasn’t talked, but his attitude toward the doc is clear. He hates her
Cutter was right,
Marshall’s face had been twisted by disgust and hostility as he stared at her
the night he got between her and the colonel. What had happened to cause it?
Whatever it was, Sharp wasn’t going to let anyone hurt her. She worked just as
hard and long at training their allied troops as the A-Team did. And she was good.
“Sharp.” Cutter’s
voice had a wary edge and he took a step closer. “Be careful, man. I like the
doc, too. Hell, the whole team likes her, but you and I both know falling for
someone while on deployment is a mistake.”
“Preaching to the
choir here, boss. I might enjoy the view on occasion, but there’s a line I have
no interest in crossing.”
They’d both
watched as a former team member fell hard for a woman he’d met while overseas.
The relationship disintegrated within weeks after he’d been reassigned. It had
damn near broke him, and he’d left the military altogether.
“I respect her,”
Sharp told his commander. “She’s smart and she’s worked her ass off this last
year. I also think Marshall has some kind of vendetta against her. The look on
his face the other night…” Sharp shook his head. “He’d have killed her if he
could have. She belongs to us.”
Cutter was silent
for a couple of moments, his gaze steady on Sharp’s face. Finally, he angled
his head toward the knot of soldiers and gear. “Come on, no one is going to
bother her now. Marshall needs her. Get your shit together.”
Cutter had one
thing right. He needed to keep his focus on the mission. Sharp followed the
other man, but there wasn’t much for any of them to do, since they were always
ready to move out on a moment’s notice. Every man on the team had developed the
habit during training and had only refined it since. One of their instructors
used to say that an unprepared soldier was a dead soldier.
Sharp joined the
rest of his team, double-checked his weapons, pulled on his battered gear and
bio-suit and got out of the way. Focus.
Cutter was talking
with Bart, one of their communications guys, when Colonel Marshall walked in a
few minutes later with another half-dozen soldiers behind him and headed
straight for the Special Forces group.
“Cutter, storm
coming at twelve o’clock,” Sharp informed him quietly.
By the time
Marshall came to a stop, the entire A-Team was standing at attention.
“Sir,” Cutter said
with a salute. “The go-team is ready, sir.”
“Where’s that damn
“She’ll be here in
six minutes, sir.”
Marshall grunted.
“You’re taking these men with you on this mission. Two additional medics, Yanik
and Anderson, and four of my infantry for security. Your mission objective is
to assist Major Samuels.”
For the first time
since their arrival two weeks ago, Marshall was actually helping a situation
rather than shitting all over it.
“And make sure
that bitch doesn’t screw up,” Marshall added. “I want the men on that patrol
back in one piece. Understand?”
“Yes, sir.”
The team saluted
and Marshall stalked off like he was Patton or something.
“So much for that
guy not being a tremendous bag of dicks,” the team’s second in command, John
Leonard, said in an undertone.

About The Author

Julie Rowe’s first career as a medical lab technologist in Canada took her to the North West Territories and northern Alberta, where she still resides. She loves to include medical details in her romance novels, but admits she’ll never be able to write about all her medical experiences because, “No one would believe them!”.In addition to writing contemporary and historical medical romance, and fun romantic suspense for Entangled Publishing and Carina Press, Julie has short stories in Fool’s Gold, the Mammoth Book of ER Romance, Timeless Keepsakes and Timeless Escapes anthologies. Her book SAVING THE RIFLEMAN (book #1 WAR GIRLS) won the novella category of the 2013 Gayle Wilson Award of Excellence. AIDING THE ENEMY (book #3 WAR GIRLS) won the novella category of the 2014 Colorado Romance Writer’s Award of Excellence. Her writing has also appeared in several magazines such as Romantic Times Magazine, Today’s Parent, and Canadian Living.

You can reach Julie at , on Twitter @julieroweauthor or at her Facebook page:

Connect with Julie:

Author Website:




Virtual Book Tour Page

Interview with Douglas Gardham, author of The Drive In

Title: The Drive In

Author: Douglas Gardham

Publisher: iUniverse

Pages: 130

Genre: Short Stories

Format: Kindle/Paperback

Have you ever been intrigued by what mysteries lie behind the doors and windows of the places you pass by on your drive into work everyday? The Drive In takes you on Tom Johnson‘s commute. Unlike Tom, you’ll get to peek behind some of those closed doors. Remember going to the “Drive-In” theatre? Each story reveals what goes on like watching the “dusk ‘til dawn” features through your car’s windshield. Meet the people at the places Tom only passes by each day. Then discover how his drive in ends like no other.

What was the hardest part about writing your book?
The short stories of this collection have been written over the past twenty years and cover many genres. Most of those short stories have been rewritten many times over the years. That effort has faded with time. The connecting story that I wrote during 2014 turned out to be very challenging. A cathartic exercise in moving from a somewhat traditional career in engineering and manufacturing into this new thing of writing full-time, the story originally was very “business” oriented which I didn’t like. After many rewrites it evolved into more a story of the emotions one goes through driving alone to work in their car. I was very pleased with the final outcome.
Do you have a favorite excerpt from the book? If so, can you share it?
I have several excerpts that I particularly like. Here’s a couple.
He never realized how much he had to change to become who he really was.
At one moment, he was extoling the purity and virtue of creativity and innovation to create a better future and the next considering actions that were contrary to being a good human being.
He smiled thinking of something he’d heard. ‘If I don’t do anything, I won’t make any mistakes. If I don’t make any mistakes, I’ll be perfect. Therefore, by doing nothing, I’ll be perfect’ … and succeed. It was a ridiculous play on words but he didn’t like how it made him feel when he really thought about it.
What do you hope readers will take away after reading the book?
I hope they are entertained by the stories and that it leaves them with some food for thought about all that goes on around them—good and bad.
Who or what is the inspiration for the book?
I’ve written short stories since I started writing. Years ago while driving to work, I was struck by the idea of the places I passed on my way being a unique way to bring a collection of short stories together. I forgot about it. When I suggested to my publisher of wanting to publish a couple of my short stories to help promote my STARBook awarded novel The Actor, iUniverse suggested I put a number of my short stories together in a collection. My “drive in to work” idea came back and hence The Drive In came to fruition.
Have you had a mentor? If so, can you talk about them a little?
I’ve had two very special mentors in my life that The Drive In is dedicated to. I don’t know why I’ve had the good fortunate to be raised by two such special people. Who picked me up when I tripped and fell and who were always there for me whether I wanted them to be or not.
I have heard it said in order to be a good writer, you have to be a reader as well? Do you find this to be true? And if you are a reader, do you have a favorite genre and/or author?
Reading was probably my first love. I liked to read at a very young age but had no inclination to write until later in my teen years. I didn’t take earnestly to writing until my mid-twenties and have never looked back. I can’t imagine a world without books.

Douglas Gardham is the author of the STARbook-awarded novel The Actor. He lives near Toronto, Canada with his wife, dog and cat. He loves books, music and movies. This is his second published novel.

Interview with Tito Capaldo, author of The Rabbit Culture

Title: The Rabbit Culture

Author: Tito Capaldo

Publisher: AuthorHouse

Pages: 200

Genre: Family/Relationship

Format: Kindle/Paperback

Direct and vivid in its telling of the details of the adoption of a 7-year old boy from Romania after the collapse of Communism, the novel manages ultimately to deliver much more. Despite this story, I have been very lucky in my life …

I had two wonderful parents, who, in their simplicity they taught me to love and respect Nature and its Laws. I have had satisfactory work experience both economically and professionally, first as a military pilot in the Italian Air Force, and now as a Fire fighting Pilot for the Civil Defence . I am not rich, but I can not complain ..

I have everything I need. If you have the adventure to stumble upon this book and buy it, you can be sure that every cent will be used for the survival of the protagonist, my adoptive son ,when I’m gone.

What was the hardest part about writing your book?
Find a correct  Publisher.
Do you have a favorite excerpt from the book? If so, can you share it?
Direct and vivid in its telling of the details of the adoption of a 7-year old boy from Romania after the collapse of Communism, the novel manages ultimately to deliver much more.
Through reminiscence of his happy childhood, his family ties, his values, his father figure, the environment he grew up in, Antonio Capaldo portraits the widening gap between that real world and the current virtual one:
“In the village everybody knew one another, as kids we had the feeling we were doing what we wanted, but, the truth is we were closely watched. Anyone, uncle, aunt, friend was of course entitled to reproach us, threatening us to inform our parents. It was a kind of extended family that seemed to work fine”.
Difficulties inevitably connected with the adoption bring the writer to explore the darkest places of human nature: schizophrenia, mental disorders, drugs and homosexuality.
In the everlasting clash between Law and Faith, Rules and Revealed Truth, Relativism and Absolutism, the only Law we can hold on to is the Law of Nature, the natural order of things:
“If you get rid of the absolute (principles) you’ll find out a world surprisingly made of balance, serenity and tolerance […] you feel master of yourself, […] fear of death vanishes and death reveals itself as an act of life”.
If we rise above the myth of the Revealed Truth, we’ll be able to finally set some Shared Rules which do not claim to have any divine link:
“[…] even if we are labelled as Christian and Muslim we belong to the same rich yet diverse pack. […] Everybody will enjoy – in their differences – the purpose of unity”.
Thus many current subjects such as politics, information, justice, war, death, euthanasia, religion, fundamentalism can be seen from a much more balanced, yet trenchant viewpoint.
What do you hope readers will take away after reading the book?
That we, human beings, with the animals, we are in the same boat; that Christian, jew, muslim, are the adjectives of the most important thing … the person. That religion is a purely personal, and does not admit intermediaries type: bishops, mullahs or rabbis. That if we will not put in place a serious policy of birth control… Nature with it laws will admonish the evil, rearrange and re-adjust the balance. Unfortunately for us and especially for our children and grandchildren, the price to pay will be extremely high.
Who or what is the inspiration for the book?
Reality, “The Natural Order of Things”, and the suffering of my adopted son because of the trauma of abandonment! …. No condition of indigence or poverty justifies the abandonment of a child. As far as my own experience is concerned I am sure that a child would rather die of starvation or get to know that his parents are in prison, but they did not abandoned him.
If genocide is a crime against humanity, the abandonment of a child is much more, it calls into question the first ethical principle for our survival: a mother who abandons a child. Animals do not do that, or do so only if the little ones are naturally self-sufficient by birth.
It is an everlasting torture and I am sure that my son is wondering – in his own confusion – why he did not get what many people were granted.
I have heard it said in order to be a good writer, you have to be a reader as well? Do you find this to be true? And if you are a reader, do you have a favorite genre and/or author?
Philosophy, religion, politics, nature…

Antonio Capaldo was born at Campo di Giove (AQ) on 14thJuly 1948. Authentic mountaineer, he spent his adolescence in close contact with nature in a mainly agricultural and pastoral farming environment at the foot of the Majella massif. After high school he passed the admission course and joined the Air Force Academy, then he obtained the license as military pilot at USAF Air Force School in the US. He served as an Air Force Pilot on C-130 aircraft at Pisa Air Base for 19 years. He had the opportunity to travel around the world and carry out several humanitarian missions. Then he was transferred to Latina Flight School where he worked as an instructor and flight examiner where he held the position of Group commander. After a 2-year service for the Major Staf (Italian Air Force) he went on leave.

Interview with Judy Carlson, author of The White Knight, the Lost Kingdom, and the Sea Princess

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

This is an epic-sized ideal romantic adventure in the tradition of C.S. Lewis and Tolkien. With abundant imagination and great Biblical sensibilities, and the ancient story of the Eastern Islands, now overtaken by the mysterious and evil Lord Regent. The battle to restore righteousness, liberty, and justice takes place just as the White Knight’s Prince Lael meets the intriguing and beautiful sea princess.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

Wrote to the C S Lewis company for permission to publish as they had refused.

After that, what happened?

They wrote back and relented because I used none of his universe from The Chronicles of Narnia.

What did your publisher do to promote your book?

Put it up on Amazon. Placed various adds in magazines etc.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

Have just begun. My book was just released July 1.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

Facebook. Voxer. Linked in

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

ICRS in Orlando Fl. Book Signings. Contacting book stores in my area.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

All of my children , grandchildren, friends and family using the social network reaching worldwide.

About The Book

The White Knight
TitleThe White Knight, the Lost Kingdom, and the Sea Princess
Author: Judy Carlson
Publisher: Nordskog Publishing, Inc.
Publication Date: July 1, 2015
Format: eBook / PDF / Paperback
Pages: 476
ISBN: 978-0983195757
Genre: Mythical Fantasy

Buy The Book:

Book Description:

Just as the creator of the Chronicles of Narnia decided to try his writer’s hand and imagination, I decided to try something too.  And so, I have written a story of my own having been prompted by that same idea of creating a God presence in another place.  No, it is not Narnia but it is a new world similar yet different from our own.  Surely, as I write this, I was inspired by the man who has invited tens of thousands of readers and not a few writers to write, think and look beyond this ‘shadow land’ called earth.  I have named it The White Knight, the Lost Kingdom, and the Sea Princess’.

It is a story of intrigue and ever present danger in a world populated by creatures and mortals, whose destiny hangs by the threads of an Emperor’s vision,  a prince’s lost love,  mysterious foes, enchanting  forest maidens, unlikely heroes, and a mermaid-heroine. All of this is wrapped up in a champion so invincible, yet mysterious, that he challenges the Dark Sorcerer with supernatural forces of a fascinating nature, using even the humblest of defenders.  This profound love story will leave you with a taste for a country and a universe beyond your dreams and even imaginings.  A world that is A fairy tale come true, and one “you will never want to end”.


Book Excerpt:

Chapter 1:

The Vanquished Kingdom

Under the Laws of Providence
We have duties which are perilous.
–Austin Phelps

Affliction is a treasure,
and scarce any man hath enough of it.
–John Donne
A deathly pall hung over the palace and the city of Ajar as
the threatening presence of the insidious Black Guard

“Hurry!” called the Queen to her maidservant, “Come quickly,

“Yes, Your Majesty!”

“The trunk is in my wardrobe closet. Count Amas has ordered
two of his trusted men to secure it for me. They will take it to
the cottage of the nursemaid Elnora and secret it there. We only
hope they can avoid discovery.”

“Yes, madam,” the girl answered in a trembling voice.

“Disguise it with this linen cloth, Dianna, and lay flowers
upon it. If noticed at all, a covered table will arouse less suspicion
than a royal trunk.” The Queen of the Eastern Islands paused and
lowered her head for a moment. Then glancing up at the servant
girl, she said, “If evil befalls both Lady Elnora and me, reveal the
trunk’s whereabouts only to a trusted friend. Perhaps my son
Loren still has breath somewhere in this dim world and will come
thither to claim it one day.”

“But, Your Majesty, surely the Lord Regent would not dare to
hurt you!” The girl began weeping. Queen Maybella took her by
the shoulders, fighting back her own tears.

“Forgive us, maiden, for we allowed evil to enter our beloved
kingdom. Weep not for us. If we perish, we shall go to the
White City. Weep for those who remain here in this place.” The
lady’s voice became intense. “You must flee the palace if we
are . . .removed. This wicked Usurper will come to his undoing
some day. Yet as for you, without my protection, you will be. . . .
Please, you must flee. Trust no strangers, Dianna. Aryel the
White Knight will return. Be strong until then.”

(The increased power and control of the Lord Regent and
his Black Guard had rendered the king and his advisors only
figureheads. The royal family were little more than prisoners in
their own palace. Fear of the attacks of a horrible dragon had
spread like an epidemic over the citizens of the Eastern Island
Kingdom of Ajar. In as much as it seemed only the Lord Regent
had power over the fearsome beast, they had capitulated. Kneel
or perish was his mantra. They were a free people no more. The
few citizens who rebelled were killed, and so the underground
resistance was born.)

The handmaiden of the queen did as her mistress bid her.
When the soldiers came to take the trunk, it appeared to be a
bench or table adorned for a summer tea. Several hours later,
there came shouts and then screams from the royal family’s
quarters. King Elmern’s voice was commanding, but to no avail.
“Do not harm my sons! Take me only!”

A thunderous voice roared back, “Silence, you fool! If I would
destroy you, why then would I leave an heir!” Following a tortuous
silence, the Black Guards’ boots stomped through the
halls. Then they paused behind the chapel door. The door shook
from their pounding blows. The maidservant yet stayed by her

About The Author

Judy Carlson

Judy Carlson is from St. Paul, MN. She and husband Tim have six children and 20 grandchildren and reside in Missouri. Judy has a BA in English from Trinity International University. Her lifetime passion for literature and writing and the works of C.S. Lewis and Tolkien has permeated this novel with their characteristic sense of wonder. She  wrote her first story at age nine, and has been the grand storyteller to her children and grandchildren.

Connect with Judy:
Publisher Website:

Virtual Book Tour Event Page

The White Knight Banner

Interview with Anne C. Graham, author of Profit In Plain Sight

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

Let’s start by dispelling the myth that any book about Profitability is going to be all about dry, dull accounting!  There’s a reason the subtitle of Profit in Plain Sight is The Proven Leadership Path to Unlock Profit, Passion and Growth. It’s all about rediscovering the passion in your business that drives profitability higher, and for almost every business leader, passion has to do with coming up with innovative, creative solutions for customers, while also leading their business in ways that get employees to behave like owners.  I wrote Profit in Plain Sight to include two powerful Drivers that immediately engage employees in doing the right things, followed by solutions to 5 specific business challenges that are all about creating extraordinary value and experiences for customers.  Yet make no mistake – each of the Drivers and each of the Solutions deliver tangible, take it to the bank results.  What I think readers will enjoy most are the colourful success stories, the practical action plans, the wealth of downloadable resources that help turn “shoulds” into “hows”, and the way everything is designed to be implemented for impact in less time per week than most executives are spending on email per day.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

My publisher accepted my manuscript shortly after I had self-published, and I had already been promoting the book long before I had any tangible copies of any kind in my hands.  As an international speaker, I initially put my audiences to work, helping me title-test various options for the book, and asking them to peer-review several of the chapters.  Although it was all great feedback for me, it was also very successful promotion.  I ended up with a lot of early testimonials and success stories, not to mention an audience clamoring for the book to be released.  Once I had the publishing contract, I continued to promote my self-published version in my speaking engagements while I was waiting for the Morgan James version to be available.

After that, what happened?

I really started to pay attention to building out my “platform” as publishers call it, which is really my circle of influence.  I also developed a comprehensive marketing plan for Profit in Plain Sight, because my goal is to reach and impact 5 million business leaders.  It took Good to Great about a dozen years to reach that level, and I’m hoping to do it in less than 10.  My plan includes a multitude of ways to bring the book to the attention of business leaders who are passionate about their business, yet finding that often a good year on the top line doesn’t translate into much on the bottom line.  It’s funny, but ambitious entrepreneurs would never START a business without a Business Plan.  Experienced executives would never try to LEAD their business without a Strategic Plan.  But leaders at all levels routinely try to GROW their business without a Profit Plan.  That’s the gap that Profit in Plain Sight fills, and whether I’m using social media efforts, partnering with business-minded associations, delivering a keynote speech, being interviewed in the media, sharing selected sections of the book in teleseminars, or simply asking colleagues to help generate word-of-mouth, it’s all about getting the word out to let business leaders know that for less than $25, this solution-packed book will be one of the best investments they’ll make all year.

What did your publisher do to promote your book?

Morgan James holds the key to that all-important bookstore distribution for the business marketplace, whether that’s in airports, a downtown business core, or the suburbs.  Business leaders are starting to embrace E-books so all the E-book versions are available, however the demographics suggest that business leaders are still happy to browse the bookstore shelves for something to take on a long plane ride or vacation.  I hope Profit in Plain Sight will be their choice.  Morgan James has also helped me create a comprehensive Author Central page on Amazon, and has introduced me to book-excerpting services such as 1-800-CEO-Read.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

As with many people, my blog has not yet built up enough traffic to be a major force in terms of sales, primarily because I foolishly neglected it during the 3 years I spent writing my book, and I completely re-branded and re-developed my website during that time.  I intend to utilize my blog very differently in future with the 3 other books I have planned, actually using the blog to share advance content and get feedback, much as I did with the live speaking engagements.  I currently blog once or twice a week and with the introduction of Linked In Pulse, I’m able to share my blog  with a wider cross-section of readers who otherwise might never find my content.  I think blogs, especially high-traffic blogs, are a core component of any comprehensive book marketing plan.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

I’m at the tail end of the Boomer Generation, and as with many of my colleagues, I’ve been slow to embrace social media… until I found a terrific virtual assistant as a result of her use of social media and became an instant convert!  My go-to social media are Linked In and Twitter, both of which are popular with the business community.  My next social network to tackle is YouTube, because I’ve become very proficient at making the training videos that are available in Profit in Plain Sight as complimentary downloads.  I’ll be creating short videos weekly for YouTube called The 101 Great Profit and Growth Questions Good Leaders Ask Their Teams.  I’m less active on Facebook and Google+, but I maintain a presence on both of those.  I haven’t yet figured out how to leverage the image-driven sites such as Pinterest and Instagram, however I’m sure my assistant will help me figure them out as she’s from the generation which is far more competent in social media!

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

My business cards have a photo of Profit in Plain Sight on them along with a free-resource offer to help me build by platform, and I pass those cards out everywhere.  I speak internationally many times per year, and I include a copy of  Profit in Plain Sight for every attendee with my speaking fee.   Alternatively I do a “do not disturb-style” door hanger with notes and tips which coincidentally promotes the book.  On each one of my monthly teleseminars, I introduce myself as a Best Selling Author and mention the book.  I have a professional publicist who books me on radio shows, on TV, and in print.   I have a virtual sales team who specializes in bulk book orders as incentive and reward programs for corporations.  Last but not least, my website includes a free chapter and a fun book trailer for Profit in Plain Sight.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

That’s a very tough question!  I think all of the tools have to work together in a concerted groundswell of impact when it comes to a business book like Profit in Plain Sight.  Executives have many channels competing for their attention all day long.  It’s about meeting them where they are with a compelling solution to a problem they’ve often come to take for granted, in a high impact way that breaks through the clutter and gains their attention and interest.

About The Book

Title:  Profit In Plain Sight

Author: Anne C. Graham

Publisher: Morgan James

Publication Date: July 7, 2015

Pages: 289

Format: eBook / Hardcover / Paperback / PDF

ISBN: 978-1-63047-293-1

Genre: Business

Discuss this book in our PUYB Virtual Book Club at Goodreads by clicking HERE

Buy The Book:


Barnes & Noble:

Book Description:

  1. 84% of business owners and CEOs surveyed score a C, D or F on the Return on People Benchmark – they can’t even give every employee a decent raise, let alone hire, invest in facilities, equipment or technology, or expand into new markets!
  2. 40% companies who increase their revenues in a given year will actually decrease their profits… and there’s a better way to increase both.
  3. 96% of companies will put their greater goals on hold this year with one simple phrase: We don’t have the budget for that.

Imagine if leaders were able to break free of their profit constraints, stop being victims of exchange rates and oil prices, and be in control of earning all the profit they need to fund the growth they want.

Savvy entrepreneurs would never start a new business without a Business Plan.  Experienced executives would never try to lead their business without a Strategic Plan.  But almost every manager confesses that they don’t have a Profit Plan beyond their P&L, and that means that profit becomes the leftovers between disappointing revenues and higher-than-expected costs.

Profit in Plain Sight offers the Profit Plan that’s missing, with a step-by-step roadmap that enables these busy leaders to grasp the big picture, and to implement solutions in less time per week than they are spending on email per day.

Unlike many  business books, Profit in Plain Sight gives readers access to the “hows”, not just the “shoulds”, with downloadable training resources and action plans  at the end of every chapter, plus regular opportunities for the reader to reflect on how their thinking is changing and growing.

This book finally helps leaders who are passionate about their business have all the profit they need to fund the growth they want, with tough questions to start changing the conversations in everyday management meetings, with practical, actionable techniques that are quite different from conventional cost-cutting approaches or the all-too-dangerous “increase revenues at all costs” techniques.  Instead, Profit In Plain Sight offers take-it-to-the-bank results.

Book Excerpt:

Prepare to Transform Your Most Persistent Market
Challenges into Profit, Passion, and Growth
… with The Proven Leadership Path that Delivers
  • How much easier would igniting profit, passion, and growth be if everyone in your
    business embraced change and became part of it?
  • What would be possible
    if transforming your business felt more like play than like work?
  • How quickly could you
    turn good intentions into tangible results
    if you
    simply could take small steps that
    require less time than you are devoting
    to e-mail in a
    given day?
IBM is a legendary company, not only because of its
enduring success for over 100 years in the fast-changing world of technology,
but because it leads its category
by a factor of
in terms of
profitability and continues to transform itself to
generate growth opportunities. Customers are incredibly loyal, the company has
a stellar reputation for quality, and, as the holder of more patents than any
other high-technology company, its strengths in innovation are readily
apparent. It seems that IBM has found ways to conquer some stubborn challenges,
doesn’t it?
But it didn’t start that way. IBM’s roots go back
to the 1880s and at one time its products consisted of employee time-keeping
systems, weigh scales, automatic meat slicers, coffee grinders, and punched
card equipment. Hardly the glamorous “Creating a Smarter
Planet” organization we know today.
IBM’s secrets to success came from an unlikely
resource who was named President in 1915: Thomas J. Watson, the second in
command at National Cash Register. With just a few practical
tenets, Watson laid down the enduring foundation
for IBM’s success — a focus on the customer and on customer service, a sales
culture that built trust and respect, and an environment that instilled pride
and loyalty into every worker. The result? Profit, passion, and growth, with
integrity. In the 1990s, IBM had to reinvent itself or risk becoming irrelevant
in the marketplace, which it did by reemphasizing its customer focus and
creating clarity in its positioning.
In the 2000s, it had to reinvent itself again as
the competitive landscape shifted once more, which it did by emphasizing its
role in providing integrated solutions, not merely products.
This is not a book about IBM. But as subsequent
legendary leaders have proven, those enduring, practical tenets can serve every
business well.
How Many of these Stubborn Market Challenges Are
Grinding You Down?
Each year a variety of organizations publish lists
of the Top 10 CEO Challenges based on polling business owners and leaders. And
inevitably, five stubborn market-related issues keep coming up again and again
on these lists, although the order may shift from year to year:
1. Earning
Customer Loyalty and Retention
2. Generating
Sustained and Steady Top-Line Growth
3. Ensuring
Bottom-Line Growth in Profit
4. Building a
Corporate Reputation for Quality Products and Services
5. Stimulating
Innovation and Creativity and Enabling Entrepreneurship
Why don’t we ever get traction and put those
Challenges behind us? Because 70 years of thought leadership in the business
press, from universities and in executive programs, has left us with more
shoulds than hows and a lot of flavor-of-the-month distractions that
sound promising but are hard to translate into bottom-line impact.
Let’s change that.
This Book Is for You When …
… most of the books you’ve read are sitting
on your shelf and have not had any impact on your business;
… some of the books you’ve read have inspired
you but you struggled when you tried to put them into practice because the
author shared the
shoulds but left you to figure out the hows; and
… you’ve tried to implement ideas in the past
as an army of one only to run out of steam, run out of time, or run out of
focus when you find yourself spending more time trying to get people to change
and get on board than actually implementing anything.
Move Beyond the Myths
Here’s your wake-up call and a bold promise.
We’re Too Busy
FACT: All of us are
busy. None of us have spare time. Or do we? Over 90% of executives polled admit
that they spend between 1 and 2 hours a day on e-mail … often more. So here’s
your wake-up call: unless you work in the order entry department, e-mail does
not move the needle
in your business because it does
not create cash flow, profit, or growth. In fact, it
leaves you working everyone  else’s
agenda when, as a leader, it is up to you to set the direction and lead by
doing. E-mail is a nice, easy, reactive way to start the day and waste most of
the morning. And it’s killing your company.
We Have to Be “Always On”
FACT: We’re tethered
to responding instantaneously to our phones, our e-mail, and other
interruptions, and there are times when that’s appropriate, but more often it’s
simply busy work. I’m not saying that you have to abandon e-mail — it’s a part
of our lives in the 21st century, just as the telephone and voice mail became a
reality in the 20th. But what is currently in your in-box or on your priority
list that is
more important than securing the future of your business for your
employees, your family, and your community? What’s more important than building
a profitable, growing business
that can weather any economic turmoil that global
change can throw at it?
There’s No Way Out
FACT: The noise is
getting louder now that texting and social media elements are also in the mix
of e-mail, voice mail, and more. Yet one simple shift is all that’s required to
completely transform
noise into results, and I invite you to share
Appendix 1 with your entire organization to help them make that shift. In the
meantime, here’s my bold promise.
If you have
time for e-mail, you have time
to once and for
all overcome the stubborn
challenges holding you back.
When you follow the Solutions in Plain Sight
outlined in this book and access the Rapid Results Resources that ensure you
have to waste precious time reinventing the wheel, you will transform your
business in less time than you’re currently spending on e-mail.
Close the Gaps when you apply uncommon strategies
and tactics that will shift your thinking forever
Our biggest challenge as business leaders at all
levels is simply to overcome the thinking that’s kept us stuck with those
Challenges. Many of us were taught old-world thinking, long before today’s realities
of the Internet, globalization, recurring corporate scandals, all-too-frequent
recessions, and a rate of change that’s difficult to keep up with. It’s time to
hold our beliefs, myths, and common practices up to a very harsh light of
uncommon sense and retool for the future. It’s time to replace them with a road
map that delivers results. This first section, Possibilities, is going to give
you two powerful tools to do just that.
Most businesses won’t succeed in making the shift.
They’ll remain mired in the “we’ve always done it this way” paradigm, because
they simply won’t invest the time and energy to be open
to new approaches, and they won’t take the time to
build a road map that takes them to their Possibilities, step by step. They’ll continue
to default back to “business as usual,” because they think it’s easier, even
though they know it’s not working, and they need a new approach. Unfortunately,
they’re unknowingly making their lives and the lives of everyone in the
organization more difficult, and more uncertain.
Take a look at the shapes Figure 1. How many forms
of transportation can you spot? Look carefully, as the shapes hold the key to
your transformation. How many did you see? What were they? (Go to Appendix 2
for the answer.)

Rapid Results Resources: Put
some energy into your regular meetings and start the process of
Transformation with “The 101 Questions You MUST Ask Your Leadership
Team.” Use a couple of the questions every week to get your team thinking about
Profit, Passion, and Growth, and to get their creative juices flowing. Download
your copy at
Solutions in Plain Sight: Inform. Inspire.
Motivate. Systematically Transform.
By opening the cover of Profit
in Plain Sight
, you’ve already taken your
first step to becoming more open, more focused, and more successful. You’ve
taken your first step towards creating a process for sustainable levels of
increased profits. And you’ve taken your first step that will differentiate
your business from your competitors’ when you implement well. Just keep turning
the pages to make it happen.
Infuse Your Employees With Possibilities
What does it mean to Infuse
employees? It means embedding the desire to be part
of something more, to be the best, to behave every
day in
ways that add value to your customers, and to earn profit with integrity that
will help the entire company grow and succeed in the future.
It means engaging them with the Drivers of
Transformation that you’ll see in Part I, Possibilities, which will give them
the powerful AHA! Moments of information, inspiration, and motivation.
It means involving them in creating the road map
forward, because information, inspiration, motivation, and good intentions need
to be turned into action before you can transform stubborn challenges into
Profit, Passion, and Growth (see Figure 2).
People support what they create. When you Infuse your teams with the passion and talent to be part of the solution,
you’ll divide and conquer the workload and transform your profit and growth
more easily than you might imagine.
Enthuse Your Customers
What does it mean to Enthuse
your customers? It means creating an environment
where they love doing business with you and know that your success is part of
their success, because you save them time, make or save them money, solve real
problems for them, give them peace of mind, and make them feel good. It means
being the path of least resistance and getting it right the first time. It
means they’re happy to pay for the value you provide.
It’s what happens in Part II, Practicalities, when
you take action with the systematic approach of the Profit in Plain Sight
Framework to solve the five stubborn challenges that are holding you back from leading
your market by industriously activating your road map to success (see Figure
Activate the
power of
Infused employees with the Two Drivers of Transformation.
Trigger the
factors that
Enthuse customers as you systematically overcome five
stubborn market-driven challenges with integrated solutions that build upon each
Achieve Profit,
Passion, and Growth … in less time than you’re spending on e-mail.
Overcome Your Biggest Obstacles
Right now you may be thinking you don’t have the
time. Your people aren’t onside. You have other priorities that need your
attention and focus. You’re uncertain of whether you can make a commitment to
see this through. You don’t believe that significant profit increases are
possible in your business or in your industry. Hogwash!
Bringing the voices of your customers into your organization is a
powerful, counterintuitive, yet proven, approach to see what’s possible from a
tactical perspective and will powerfully move you past
“we’ve always done it this way” thinking with each of five stubborn
market-driven challenges. In this book, you’ll learn exactly how to do that for
You’ll stop guessing at what it will take to keep your customers loyal
for longer and know for certain how to become their preferred partner. You’ll
stop guessing what they might value and know for certain how to deliver value
to them that results in Top-Line Growth. You’ll stop applying bandaids to
quality issues and get the sludge out of your system to stop the profit leaks
and grow your Bottom Line. And you’ll know exactly how to avoid “me too”
inventions that are passing for innovation and innovate in low-risk, low-cost ways
that will set you apart from your competitors.
The Only Person Who Likes Change Is a Baby with a
Wet Diaper
Even with technology, globalization, credit crunches,
and economic turmoil, people still need to buy goods and services and people
still do business with people. The need to
your customers
with the desire to do
business with you and to
infuse your
with the passion and talent to deliver never
What does need to change is how you tackle those
five stubborn market-driven challenges, and therein lies the stumbling block.
Your people can’t buy into the typical approach of
an endless stream of unrelated tasks, so-called best practices (which
don’t differentiate
you from your competitors), flavor-of-the-month management and proverbial
silver bullets. Over 90% of business owners, leaders, and key employees polled
admit they get lost chasing bright shiny objects, and those are simply the equivalent
of trying to change nice, dry, comfortable diapers to icky wet diapers
that don’t make sense to your people. Uncertainty, seemingly wasted time,
wasted effort, confusion, and the feeling of a lack of progress simply causes
fear and resistance.
Harvard Professor W. Earl Sasser was the first to refer to the plethora
of stand-alone tactics as “Kidney Stone Management” (his lengthy list back in
the 1990s has only expanded with time).
We’ve trained our staff to expect that whatever new idea is out there,
it’s a kidney stone
— it will only cause them
pain for a while, it will pass, and business as usual can return
. No wonder our people are burned-out and skeptical when so many new
initiatives are launched, so many seem important, and so many run out of steam.
Explain Kidney Stone Management to your executive and management teams at all
levels. You’re guaranteed a few rueful chuckles of recognition and an AHA!
Moment that indicates that approach is no longer going to be part of your
leadership practices.
That’s the reason Profit in Plain Sight will make a difference when others haven’t — solving these Challenges
for good comes down to realizing that you’re in wet diapers and wanting the dry
ones you’ll get by shifting the way you do business. Dry diapers are the result
of implementing the step-by-step road map of over 57 detailed, value-add Profit
and Growth Accelerators for
near term yet sustainable Profit, Passion, and Growth.
When your people have a mental map of where they’re going, and how
they’re going to get there (see Figure 3), Kidney Stone Manage-ment is no
longer a problem and they will be informed,
inspired, and motivated to get into the dry diapers. A systematic and integrated process rather
than a series of disconnected events will consistently create successes and a
sense of forward momentum and progress — the transformation you’re looking for.
You Don’t Have to Go It Alone
Unsuccessful businesspeople try to go it alone,
reluctant to show their weakness by asking for help. Successful businesspeople
ask for help all the time. They call it getting input and they know the value
not reinventing the
Profit in Plain Sight is the window to Rapid Results Resources that are not just shoulds but specific hows — proven step-by-step instructions plus additional
proven strategies and tactics that are beyond the scope of this book.
They deliver results more rapidly and easily than
you might imagine. They deliver
smart practices specifically implemented in the context
of your unique company. All you have to do is commit to transforming
passive reading into active learning
for results.
Every business leader who has succeeded in doubling
their profitability or more — in less than one year, in less time than they and
their team were spending on e-mail — has identified obstacles to success. And
as they began the process, they found that each and every obstacle dissolved
with the straightforward, practical approaches laid out in this book. At this
point, all you need to do is finish reading the next two pages, and take the
actions outlined. Then, turn the page and do it again. That’s it. Are you with
We’ve all heard that you can lead a horse to water
but you can’t make it drink. But I always say that you
can make the horse
thirsty or make the water sweeter. From the sheer fact that you’re reading P
in Plain Sight
, I know you’re thirsty.
Make Your Horses Thirsty Too
Embracing a process to transform challenges into
opportunities doesn’t come from rigorous change management processes that
try to force-fit people into a change that they haven’t bought into. That’s
just leading the horse to water. Instead, it comes from naturally leading your
team where you want them to go by building an
infused culture that thirsts for excellence and that reflects their desire to
find the easiest and most effective ways to achieve that end. When you share
this book throughout your organization, you’ll help lead your teams’ thirst for
where you want them to go.
Make the Water Sweeter
Sweeter water means helping you and your organization find ways to
streamline complexity and stay focused on what really drives your business
forward. That’s where the systematic Profit in Plain Sight Framework is
extremely valuable — bite-sized modules are easy to implement, in less time
than you’re currently spending on e-mail. Make the process painless and make
the water sweet when you take an integrated approach rather than succumbing to
Kidney Stone Management.
I’ve spent time in the trenches “doing,” and even longer with the responsibilities
of leading others. I’ve experienced the frustration of dealing with these
Challenges over and over, just as you have.
I’ve used every one of these Solutions in Plain Sight, as a leader in large
and small companies and with my consulting clients. They’ve worked across a
broad range of industries and they’ll work for you too.
Simply. Accelerate Your Results
There is really only one theme to this book — driving Profit, Passion, and Growth. We’re going to
put many lenses on that theme, but never lose sight of that as our goal.
There are only two outcomes you need to achieve in order to realize Profit, Passion, and
Growth —
enthusing your customers, and infusing your employees. I’ll show you what you need to do
accomplish both.
There are Two Drivers of Transformation that serve
as wet diapers to motivate change and, in Part I, you’ll see Possibilities as you
learn how to activate them to kick-start the process and help
you measure success and progress.
There are 15 practical, actionable Solutions in
Plain Sight in this book and a total of 57 Profit and Growth Accelerators in
the Profit in Plain Sight Framework. In Part II, Shift to Practicalities,
you’ll see your Profit in Plain Sight road map
unfold as we tackle each of the five stubborn market-driven challenges.
Whether you take action on every Challenge or
cherry-pick just those that are holding your business back the most, you will
see impact on your Profit. You’ll impact the Passion your teams bring to the
business. And you’ll sow the seeds for Growth.
There are no quick fixes … but Rapid Results are
within your reach.
You can reach and exceed your goals. You can secure your
business from the ups and downs of economic turmoil, and invest in everything
you need to take your business to the next level and help drive our economy
forward. You
can finally feel confident in your plan for the future.
If Not You, Who? If Not Now, When?
Work is slogging it
out in isolation;
play is getting support to achieve breakthroughs and
feeling a sense of progress. So go ahead and put some play back in your day and
some bucks on your bottom line.
This Works.
You Can Do It. You Will Succeed.

Take these Actions
Download your copy of “The
101 Questions You MUST Ask Your Leadership Teams” at
to start changing the conversations at every level of your organization.
This is an ideal tool for executives and mid-level managers to use to spice up your
regular team meetings and begin to shift your culture to one of profit and
See Appendix 1 for the
secrets of achieving focus and transformation in less time than you’re
currently spending on e-mail.
Check out Appendix 2 for
the solution to the “forms of transportation” brain teaser at the beginning of
this Chapter.
Small Steps.
Big Impact!
Five Minutes, Five Questions:
Reflect for Deeper Learning
Reflective questions at the end of every Chapter offer powerful deeper learning
on how your thinking is changing, so that you can generate the AHA! Moments to
break free of the conventional thinking that keeps you stuck when trying to
solve five stubborn market-driven
Reflection simply means taking the time to monitor what’s happening in
your own mind, evaluate what you’re learning, and ponder what is shifting or
changing in terms of your attitudes and behaviors, with the goal of eventually
building a new mental framework of how things work. This will allow you to
continually add relevant information and discard the irrelevant.
Your first step is internal transformation, to identify what attitudes have already shifted and what
behaviors will follow.
But the reflective process only works if you use it.
Ask yourself these questions right now:
1. How can I use the reframing approach I saw in the brain teaser as a
metaphor for opportunities hidden in our business?

2. Which items on the list of five stubborn market-driven challenges are
top of mind for me right now — and why?


3. How effectively are we solving those challenges today?


4. How often do our people see our efforts as Kidney Stones because we fail
to give them the big picture with a road map for implementation?


5. How committed am I to create an environment where my horses are thirsty
and the water is sweet?

Inspire. Motivate. Transform.
Are you ready to get started with the Two Drivers
of Transformation that deliver big wake-up calls and pave the way to transform your
business more quickly and easily than you might imagine?
If you prefer, you can go right to whichever
Challenge is your greatest burning issue today, and then work backwards to put the
foundational work in place that may be required to trigger the


About The Author

Anne C. Graham is on a mission to help 5 million business leaders and their teams double their profit per employee – or more in less than one year, in less time than they’re spending on email.  Drawing on over 25 years of deep profit and growth expertise from her “in the trenches” and executive experiences with Fortune 500 companies and smaller firms, she closes the all-too-frequent gap between the good intentions vs. year-end results.  The solution is the roadmap she wishes she’d had – a Profit Plan that transforms “we don’t have the budget for that!” into a “YES!” to funding every greater dream and goal for their business as they create prosperity for their company, their employees, their customers, and their communities.

As a best-selling author, international speaker, and accelerator, Anne inspires thousands of business leaders each year to Profit… On Purpose by moving past conventional thinking to discover Profit In Plain Sight.  Audiences and clients love Anne’s fun and interactive approach based on value to the customer, NOT accounting, and her ability to create profound AHA! Moments so that participants leave with a new perspective of their possibilities plus practical actions they can implement for immediate impact.  Anne is the Managing Director of the Legendary Value Institute, a popular faculty member in an award-winning MBA program, and a passionate boater on west coast of British Columbia.

You can visit Anne’s website at
Contact Anne at:


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Interview with Martin Roberts, author of Secret History

Title: Secret History

Author: Martin Roberts

Publisher: AuthorHouse

Pages: 300

Genre: History

Format: Kindle/Paperback

This book is a fascinating account of a number of criminal cases in the United States and in the United Kingdom, some of which resulted in wrong convictions. The book is part narrative, part analysis. The analysis, in particular the demolition of the reputation of Whittaker Chambers,ex-spy and idol of many Americans (he was awarded the Presidential Medal of Freedom) will arouse debate and rethinking of the real lessons of the cases. The British cases will shock the complacency of many British people. Both parts are relevant to the current debate on how to deal with Islamic terrorists, whose fanaticism recalls that of the IRA and supporters of Communism. The book includes an analysis of Communism and the way in which its supporters manipulate fact for their own ends.

To Purchase Secret History

amazon BN

QUESTION 1 : What was the hardest part about writing your book?

In my particular circumstances, the fact that I was a British national, writing in a country  where Flemish and French are the official languages, about a country (the USA) from which I was very distant.

It was  also very difficult to fit into daily life. You need a fairly  long time of complete concentration in between your  daily tasks. This meant in my case that I was less able to contribute to domestic work.

I also had to learn a lot about working with a computer. At the start I had only a modest acquaintance with them. So I had to learn how to do formatting, paragraphs and so on.

QUESTION 2 : Do you have a favorite excerpt from the book? If so, can you share it?

Yes. Here it is: the proceedings are before HUAC (House Un-American Activities Committee):

“That the paranoia of the Committee knew no boundaries is clear from their questioning of Mrs. Martha Pope, a former employee of the Hiss family. This was undertaken on the 24th August , the day before. It is conveniently quoted by Hiss in his book In the Court of Public Opinion, pages 61-7. Among other things, they think that Mrs. Pope may have been in contact with Hiss’s lawyer. They also suspect that Hiss is already plotting to conceal facts about his private life from the Committee.

They also ask when the last time she saw  Hiss was. She tells them 1936, dating it from the house the Hisses lived in at that date. But then the thought arises in their minds – perhaps Hiss might have spoken to her over the telephone and told her what to say and do before HUAC. So they ask her if she has in the meantime spoken to Hiss over the phone. She gives the same date. They also want to know if she has discussed being called to testify with anyone since being called. No, she says, only with her present employer – who would need to be informed about the reason for her absence- and the HUAC researcher who came to the meeting with her. They think this old lady is part of the conspiracy against the United States.”

QUESTION 3: What do you hope readers will take away after reading the book?

I hope that they will see that sometimes even official statements can be used to conceal the truth. For example, the Show  Trials in Stalin’s Russia have little to do with the truth, though they are based on confessions. They conceal what is really happening, which is that Stalin is killing off everyone who disagrees with him, and forcing them to confess to everything that has gone wrong (an enormous amount) in Soviet Russia. This means that they are to blame for everything that Stalin has messed up.

Similarly, at page 138 I quote from Professor Theoharis’s  book J. Edgar Hoover, Sex and Crime, which shows that a Senator, no less, would write to Hoover requesting FBI reports on particular individuals and would receive a standard letter refusing the request and stating that such reports were confidential. Hoover’s letter would be delivered by hand by an FBI agent, who would also bring the file in question and would wait to answer any questions the senator had to ask.

These examples are extreme, but each share a common element: they create facts. The Soviet example is an enormous lie, and in the end it failed because it offended against reason. But in the end it was exposed, leaving us to speculate about how it was done. The FBI example is small, but it is one  of a large number of  small lies that their agents told: I give other examples  in my book.

QUESTION 4: Who or what is the inspiration for the book?

Other writers about the cases in both countries, whose details I give in the list of books at the end of the texts. For example, William A. Reuben, R. Bruce Craig, Dr. Meyer Zeligs, Nathan I. White.

In a general sense,  I was inspired by the fact that due process  of law had not been observed, and that someone should get the facts straight. For example, I criticise the work of Professor Allen Weinstein, leading authority on the Hiss case, for being biased in his choice and use of evidence. Believe me, this was not my choice of an adversary,  he was just an authority who was in my

QUESTION 5 : Have you had a mentor? If so, can you talk about them a little?

For learning about how to use a  computer, several. One of them, Michael Van Gucht, was a student of computer engineering at a local university. I could hardly have asked for a better guide.

For learning how to write, Jonathan Swift, George Orwell, Fowler’s Modern English Usage. For learning how to analyse and argue, Samuel Johnson. These are just some of those I have learned from.

QUESTION 6 : I have heard it said in order to be a good writer, you have to be a reader as well?Do you find this to be true? And if you are a reader, do you have a favorite genre and/or author?

I certainly agree that you have to be a reader if you are a writer. I think people read what is important to them at a given time. When I was studying law I read a number of decisions and judges’ speeches  that helped me to understand legal reasoning and rules, particularly  those from Lord Denning, hero of a generation of law  students for the clarity of his arguments.

Nowadays, I read a lot of  books by P.G. Wodehouse, a comic genius but also a very good writer whose prose has been widely praised. Also another British  humorous writer not perhaps known outside his own country, Alan Coren, and the American author, James Thurber. These I read as good  class writing, but I also read them to lift my spirits, which could do with  some lifting at the moment.

Of course I have read some literary texts, such as Dickens or Shakespeare, in the course of a prolonged education, but I no longer do so.

Martin Roberts is a British subject living in Belgium. He began to study contested verdicts in criminal cases when he started to study for a law degree, and this book is the result. He trained as an archivist and worked in that field for 26 years. This has given him a lot of patience and a bit of scepticism about what records tell us. He has sought to make his book user-friendly by quoting online sources and allowing the reader to find his way through the facts and arguments to reach his own conclusions.

Interview with Paulita Kincer, author of The Summer of France

Welcome to Book Marketing Buzz.  Can we begin by having you tell us a little about your book?

The Summer of France tells the story of Fia, a married mother of 14-year-old twins, who arrives in France ready for an adventure, but has no idea that she has walked into the climax of Uncle Martin’s secret from World War II. Flying to the South of France to run Uncle Martin’s bed & breakfast seems like a godsend to Fia, who recently lost her reporting job, but she didn’t count on the temptations her husband and twins would face as they merge into the French culture. And Uncle Martin, who fought for the United States in World War II, made a mistake that has haunted him every day since he stood in that cool Italian church, and he’s about to be found out. Fia must help keep her family together and rescue Uncle Martin from his past, while resisting her own temptations in the form of a handsome Frenchman.

What is the first thing you did to promote your book once your publisher accepted your manuscript?

I was totally unprepared when my book became available. As a matter of fact, I had recently fallen while running and broken nose. My books arrived while the bandages still covered my nose. I posted my first picture on Facebook with only my eyes peeking over the cover to limit the hideous bruising and swelling.

After that, what happened?

My book didn’t sell millions right away, as I had hoped. So I’ve had to continue with marketing ideas.

One important thing to promote a book is to put it in the correct sub-categories on Amazon. Once my novel cracked the top 100 of a category, it began to attract other readers who enjoy books about travelling in Europe, and specifically, France. Some days and weeks, the book rises to the top 25 or top 10.That’s when I can see a definite increase in sales.  If authors are setting up the categories themselves, they should research books with similar subjects to see what sub-categories they list. Some sub-categories are so crowded with books that only breakout novels can draw attention.

I also paid for a blog tour with FranceBookTours. Obviously, this was a niche for my book since it is set in France. I recommend blog tours because it helps put your novel out there.

What’s your opinion on blogging?  Do you see that it is helping sell your book or is it not making much difference in terms of sales?  If you blog, do you blog often?

Blogging is important to help spread the word about my novels, but also for me to show that I’m passionate about reading and other books as well. Connecting with book bloggers alone would help with book promotion. Since my novel focuses on traveling to France, I’ve built a blog readership with people who also love France. I have a weekly meme called “Dreaming of France” in hopes that the community of Francophiles can grow.

I blog at least a couple of times each week, and sometimes I get passionate about it and blog every day. In addition to books and France, I often write about my family, my emotions, my vacations. I put everything out there for my readers.

I understand using the social networks to promote your books is also an effective marketing tool.  What social networks do you use and do you find any of them effective?

Offering a free copy of my novel on Goodreads can convince people to add it to their “want-to-read” list, but I don’t see the sales growing too much with the giveaway.

Although it seems counterintuitive, offering a reduced price on Amazon increases sales while the book is on sale, and also amplifies the numbers after the sale. Perhaps that is due to higher number in the sub-categories, which brings it to people’s attention.

Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?

Some other things that I’ve used to promote my book are connections to movies. Luckily for me, a couple of movies have come out that can easily link to The Summer of France. The novel contains a mystery about stolen art from World War II, so I’ve made the most of The Monuments Men starring George Clooney and Woman in Gold starring Helen Mirren. A cleverly worded ad on Facebook comparing The Summer of France to movies with similar themes can help draw attention to my novel.

I sent out press releases to colleges and newspapers where I had connections in hopes that they would promote my book. I even paid a marketing firm to send out press releases to a couple thousand outlets. That didn’t gain as much traction as I would have liked and probably wasn’t worth the money that I paid.

If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?

Creating a blog that draws readers who are passionate about France has been the best marketing tool for my novel The Summer of France. Authors and publishers always talk about building a platform, but that takes so long! It seems so far away. Yet months and years pass anyway as we write books and pitch books. If authors began to build their platforms as they write their books, they might have a nice audience when the book finally comes out. For me, I’ve had many bloggers read and review my book, which includes posting their reviews on Goodreads, Amazon or Facebook. All of this free marketing helps to increase my sales.

About The Book

TitleThe Summer of France

Author: Paulita Kincer

Publisher: Oblique Presse

Publication Date: July 1, 2013

Format: Paperback / eBook / PDF

Pages: 255

ISBN: 978-1300257332

Genre: Women’s Fiction / Travel / Adventure

Buy The Book:


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Discuss this book in our PUYB Virtual Book Club at Goodreads by clicking HERE

Book Description:

When Fia Jennings loses her job at the local newspaper, she thinks she’ll have the chance to bond with her teenage twins. As she realizes she may be too late to create the perfect family, she’s saved by a phone call from her great Uncle Martin who operates a bed and breakfast in Provence. Uncle Martin wants Fia to venture to France to run the B&B so he and his wife Lucie can travel. He doesn’t tell Fia about the secret he hid in the house when he married Lucie after fighting in World War II, and he doesn’t mention the people who are tapping his phone and following him, hoping to find the secret.

Book Excerpt:


The quiet of the house mocked me as I rummaged through the Sunday paper looking for the travel pages. I ignored the meticulously folded “Help Wanted” section of the newspaper and the yellow highlighter that my husband had placed on the counter to remind me that I’d been unemployed for two months and needed to find a job – soon. The ring of the kitchen phone saved me from isolation and from a job search as the thick accent of my aunt came across the crackly line inviting me to move to France.

After a few sentences in the language that Aunt Lucie considered English, she handed the phone to my great uncle Martin, and I heard his booming voice.

“Fia?” he called as if using a bullhorn rather than a telephone.  Uncle Martin, the baby of my grandfather’s family, ventured overseas as a teenager to fight in World War II, found a French wife, and stayed.

I’d never traveled to France to visit him, but Uncle Martin always came home for the family reunion at the beginning of summer.

Hearing his voice on the phone, I glanced at the wall calendar, assuring myself it was late June and Uncle Martin’s visit had ended nearly two weeks before.

“Uncle Martin! What a surprise. How’s life in France?” I asked in a quiet voice meant to encourage him to lower his volume.

Uncle Martin continued to bellow. “Look, Fia, let me get right to the point.” He hadn’t lost his American directness.  “Lucie and I are tired.

We need a break, maybe a permanent break.”

“What?” I gasped my voice growing louder to match his. “You and Aunt Lucie are…but you can’t be…you can’t break up?”

“No,” I heard his old man grunt across the phone lines. It sounded as if he said something like “Zut!”

“Listen. Don’t jump to conclusions,” he chastised me. “We’re tired of working so hard. We’re old and it doesn’t look like any of Lucie’s relatives are gonna step forward and take over. That’s why I’m calling. Will you and Grayson come over and run this place?”

“This place” is what Uncle Martin always called the eight-room bed and breakfast that he and Aunt Lucie ran in a small village in Provence. Lucie’s family had owned the home for generations, wringing olive oil from the trees and wine from the grape vines. But as big cities and ample education called, the younger branches of the family moved away. When Uncle Martin and Aunt Lucie found themselves the only ones living in the big, old house during the 1970s, they decided to capitalize on a tourism boom and turned the house into a bed and breakfast. They encouraged American and English tourists to stay, and, after A Year in Provence came out in 1990, their business exploded with people who wanted to see the land that Peter Mayle described.

“We thought you could take over,” Uncle Martin blared, “obviously, since you’re not working.”

Thanks, Uncle Martin, for reminding me again of my current jobless status.  When a huge conglomerate bought our local newspaper and combined resources with the paper in the next town, I became superfluous. So, after years of writing about home design, I sat staring at my own shoddy decorating. I tried to look on the bright side. Now I actually had time to try some of those design tips. To add depth to the alcove next to the fireplace, I painted it a darker color. Next I added crown molding around the opening from the living room to the dining room.

So far, mostly, I spent my time trying to stay positive so an amazing job would find me, and I watched cable TV shows about happy families. Who knew The Waltons was on five times a day? Mix that with the Duggars, that family with 19 kids on TLC, and my days just flew past. I slowly realized that driving my kids to sporting events and extracurricular lessons did not count as quality time. Inspired by those TV families, I amplified my efforts to pull my 14-year-old twins closer. When they ambled home from school, I’d suggest some family activities. “Let’s draw a hopscotch on the driveway!” I’d say. Their eyes rolled wildly in their heads like horses about to bolt. “How about making homemade bread together? We can all take turns kneading? Or maybe an old fashioned whiffle ball game in the backyard?”

They suggested we go out for pizza or visit a sporting goods store for new soccer cleats or swim goggles. I declined, picturing the credit card bills I juggled now that I didn’t have an income.

Bills. Ooh! I couldn’t see Uncle Martin’s invitation to France winning approval from my husband, Grayson, who had just been complaining about money.

As a two-income family, we had paid bills on time and planned our next extravagant purchase. Of course, my pragmatic husband, the almost accountant, never used credit cards. But with my own income, I wasn’t that concerned about using credit cards. When I started to run a balance, I made the minimum payment every month. No need to inform Grayson who would’ve disapproved of my indulgences. Not that I bought things for myself. Nothing but the best for our kids with their private swim clubs, technologically engineered swimsuits, travel soccer teams, and state-of-the-art skateboards. I hadn’t bothered to save for an emergency but spent and charged as I went along until the bottom dropped out of journalism.

“Uncle Martin, you know we’ve always dreamed of visiting you and Aunt Lucie, but without a job now, I just… I can’t see it working financially.”

“I’m not talking about a visit,” his voice grew agitated. “I’m talking about you moving in here and running the bed and breakfast. I’d send the plane fare to get you here. You, Grayson and the twins.”

I sat stunned for a moment, so Uncle Martin repeated himself.

“I’ll send you the tickets. I’ll just buy them online for you, Grayson and the twins. Both of them.”

My kids were always “the twins,” as if sharing a womb 14 years earlier made them one entity for the rest of their lives.

“Whoa. That is heavy stuff,” I slid onto the swiveling bar stool. “We can’t just move. Leave our house, school, Grayson’s job.”

Even as I said it, I felt hope rising in my chest. Yes! I waited for a job to come to me and it did. A spectacular opportunity. I pictured myself in a flowing skirt and low-heeled, leather sandals walking along a dusty road away from the market that would line the village streets. I’d carry a canvas bag with French bread jutting from the top as I headed home, the pungent fragrance of a cheese wafting from the bottom of the bag. Although I’d never been to France, I watched any sunny movie set in Europe. The women always wore skirts and had leisure time to linger along the roadside, smelling the lavender.

I heard the front door slam and my husband’s heavy footfall in his casual Sunday topsiders as he came in from the office. Even on a Sunday, the work at Grayson’s accounting firm was plentiful.

I turned my back on my approaching husband and said into the phone, “When are you thinking, Uncle Martin?”

“I’m thinking… NOW. Last week,” Uncle Martin’s voice rose again. I cupped my hand over the phone to try to smother the sound of his bellowing. “I’m tired of dealing with these snippy tourists. I want to roam around the world and give other innkeepers a hard time.”

“You make the job sound so enticing,” I tried to laugh lightly so Grayson, who was drawing nearer, wouldn’t realize the importance of this conversation. The idea began to form in the back of my mind: We could make this happen — with a little cooperation. I shot a hopeful glance toward Grayson as he walked in the room. I quickly raised my eyebrows twice, which I thought should give him an indication that good news was on the phone. He looked grim and tired – the horizontal line between his own eyebrows resembled a recently plowed furrow.

“Look, I’ll have to call you back later,” I hissed into the phone and punched the button to hang up as Grayson threw his aluminum briefcase on the island. His look turned from grim to suspicious.

“Uncle Martin,” I said with a blasé wave toward the phone. “He has a business proposal…”

I tried to sound nonchalant, but I guess my eagerness showed because Grayson dropped his head on top of his briefcase for just a minute before he stepped toward the cabinet over the refrigerator. He opened the door and pulled down a bottle of Scotch.

This conversation might prove more difficult than I’d anticipated.

Book Trailer:

About The Author

Paulita Kincer is the author of three novels, The Summer of FranceI See London I See France, and Trail Mix. She has an M.A. in journalism from American University and has written for The Baltimore Sun, The St. Petersburg Times, The Tampa Tribune, and The Columbus Dispatch. She currently teaches college English and lives in Columbus, Ohio, with her husband and three children.

Connect with Paulita:

Author Website:

Author Blog:




Virtual Book Tour Event Page

Interview with Kelley Grant, author of The Obsidian Temple

Title: The Obsidian Temple

Author: Kelley Grant

Publisher: Harper Voyager Impulse

Genre: Science Fiction/Fantasy

Format: Kindle

After a harrowing escape to the desert, Sulis Hasifel finds her calling is not yet fulfilled. Traveling to the Obsidian Temple—the site of an ancient divine battle—Sulis is tasked with mentoring Ava, a young girl with a troubled past. Together, they join a group of magically gifted warriors to re-make the very fabric of the universe. But the fate of the world hinges on whether Ava can harness her power, and some trials cannot be overcome.

Returning to Illian, Sulis’s twin Kadar finds that his lover, Farrah, has abandoned their newborn daughter for the revolutionary cause. Not willing to give up his dream of a family, Kadar vows to stay by Farrah’s side. But when he finds that Farrah is willing to anger the gods to aid the Forsaken caste’s uprising, and as she steps farther down a violent and dark path, Kadar must decide if he will help her…or let the world spin out of control.

In this mesmerizing sequel to Desert Rising, Kelley Grant brings us back to the cities of Illian and Shpeth, drawing her epic fantasy tale closer to the trilogy’s stunning conclusion.

The Obsidian Temple is available for purchase at


Thank you for your time in answering our questions. Let’s begin by having you explain to us why you decided to write a book?

I have lots of worlds in my head and had written some short stories. I felt like in order to fully explore the world I had in mind, I needed this story to be novel length. And even that wasn’t enough – it is now a trilogy!

Is this your first book?

The Obsidian Temple is the fourth book I’ve written. It is the second book in the Desert Rising series of epic fantasy.

Can you tell us a little about your publishing journey?

I wrote my first novel years ago. I sent it out twice, but hated rejection! I shoved it into a drawer and wrote other projects until a friend told me about Harper Voyager opening to unagented manuscripts. I sent two novels in. I thought I was out of the running when a rejection email came three months later. But one of the novels was accepted a year later and Desert Rising was one of 15 books chosen out of about 5,000 last year in the open submission contest. I have a three-book contract for the series – The Obsidian Temple is the second of the series.

What lessons do you feel you learned about the publishing industry?

It’s difficult to get a break, so take any opportunity you can. Even before being published, start a blog, get your brand out on social media and connect with other readers like yourself in the genre you love to read and write in.

If you had the chance to change something regarding how you got published, what would you change?

I would have found an agent. I submitted through the unagented submission contest, and negotiated my contract through a lawyer. I’ve heard from other authors how nice it is to have their agent on their side, a helpful eye before turning the book in to the editor, a shoulder to cry on and a fount of wisdom to guide them.

Did you credit any person or organization with helping you get published?

I’ve had some wonderful readers along the way and friends who urged me to send the novel out, even when I felt like giving up.

What’s the best advice you can give to aspiring authors?

Keep writing, and finish everything you write. Even if it seems like crap – finish it because the gold you are digging for could be in those last few pages. Don’t give up!

Kelley Grant grew up in the hills of Ohio’s Amish country. Her best friends were the books she read, stories she created and the forest and fields that inspired her. She and her husband live on a wooded hilltop and are owned by five cats, a dog and numerous uninvited critters. Besides writing, Kelley teaches yoga and meditation, sings kirtan with her husband, and designs brochures and media.

For More Information

Visit Kelley at her website

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