Welcome to Book Marketing Buzz. Can we begin by having you tell us a little about your book?
Vows to the Fallen follows a young naval officer stationed in the Pacific during World War II. In a way, it was inspired by Tom Hanks’s character in Saving Private Ryan, who grapples with the responsibilities of command, especially having to make decisions that cost men their lives.
What is the first thing you did to promote your book once your publisher accepted your manuscript?
I am self-published, so the onus of promoting my book is on me. My central strategy has three parts. First, I’ve made Vows to the Fallen available for prerelease sale at one-third of the regular price. Second, I am running a contest to award the first three readers who can identify the poems one of my characters spouts off at all the wrong times in the novel. Third, I am promoting the prerelease reduced price and the contest with Twitter and blog tour campaigns. The jury is still out on that strategy, so stay tuned.
What’s your opinion on blogging? Do you see that it is helping sell your book or is it not making much difference in terms of sales? If you blog, do you blog often?
I have a blog, and I try to blog in one form or another three to four times a month. Blogging does several things for me. First, it’s an outlet for me when I have an urge to write something different; it’s brain candy. Second, blogging brings a high number of visitors to my site. However, as yet, I can’t see any connection between the traffic and sales.
I understand using the social networks to promote your books is also an effective marketing tool. What social networks do you use and do you find any of them effective?
I started out with both Facebook and Twitter. I didn’t seem to gain any traction with Facebook, but I saw a slight sales uptick from Twitter. I dropped Facebook and I am investing heavily in Twitter, trying to find the ways to break the code. I find tweets that ask intriguing questions to be the most effective.
Besides blogging and using the social networks to promote your books, what other ways are you promoting your book?
Blogging, Twitter, my website, and this blog tour make up my total marking program.
If you had to pick just one book marketing tool that you’ve used to promote your book, which would you say has been the most effective?
Some days I feel the most effective marketing tool is my rabbit’s foot. There are thousands of great novels with four- and five-star reviews waiting to be found. As of yet, no one has found the magic formula that can guarantee a well-written novel will take off. I have personally spoken with several successful authors, and they all say it begins with luck. If there is a trick to it, it’s being persistent and having a social platform ready to go when the fates bless you with good luck. It will happen sooner or later.
Title: Vows to the Fallen
Author: Larry Laswell
Publisher: Marshell Publishing
Publication Date: August 14, 2015
Format: Paperback – 277 pages / eBook / PDF
Genre: Historical Fiction / Military / Sea Story
Buy The Book:
August 8, 1942, 2346 Hours
USS Green; 45 nautical miles northwest of Red Beach, Guadalcanal
Lieutenant Patrick O’Toole considered himself a career naval officer, and someday he hoped to be promoted to admiral. At Annapolis, his teachers had taught him the horrors of war, but he had never experienced combat. That was about to change and it would change him forever.
The steel ladder rattled as he clambered to the wheelhouse deck to assume the midwatch. On the wheelhouse deck, the port fifty-caliber gunner slouched with his back to the sea and chatted with the lookout on the flying bridge one level above. The helmsman faced the starboard bridge wing and had but one hand on the wheel. Dim red lights above the chart table and the polished brass compass binnacle added little illumination to the wheelhouse, and the men, gray smudges in the dark, seemed unconcerned. O’Toole’s concern bordered on anger, but he remained silent.
Find out what’s going on then fix it.
A man on the flying bridge lit a cigarette. This was way out of bounds. “Snuff your butt. The enemy can see that for miles,” O’Toole said, hoping his voice had a bark to it.
O’Toole had seen this before. Captain Levitte ran a relaxed ship, but this wasn’t peacetime. They were at war in enemy waters. O’Toole read the message dispatches, the captain’s night orders, and the chart. None of it good news, especially the report of a Japanese battlegroup headed south.
He located Lieutenant Karl, the officer of the deck on the port bridge wing. Karl’s life jacket vest was open, revealing a sweat-soaked khaki shirt, and sweat beaded on his brow.
Karl slouched on the bridge railing as O’Toole approached “What’s your status?” O’Toole asked.
Karl rubbed his day-old stubble. “At Condition III. Fire in all four boilers. Superheat lit, and the plant is cross-connected. Starboard steering motor, port steering engine” Karl droned as he went through the standard litany of the watch change. “On course zero-seven-zero at ten knots. Straight line patrol between points Able and Baker on the chart as per the captain. You have about ten minutes before you turn around and head back to point Baker. Received a report of Japanese ships headed south five hours ago. Told the captain, and he said Intel couldn’t tell the difference between a cruiser and a sampan. Besides, nothing will happen before dawn. Aircraft overhead, told the captain, he says they’re from our carriers. That, and the captain said to cut the crew some slack; they’re tired. I just ordered the cooks to make a fresh batch of coffee; you’re gonna need it. That’s about it.”
“Why aren’t we zigzagging?”
“Captain’s orders. Straight line patrol between points Able and Baker is what he wanted.”
“With an enemy force headed south we should be at Condition II at least.”
“I don’t know about that, but the captain wants to give the crew some rest.”
“Do we have star shells loaded or at the ready?”
“Which gun mounts are manned?”
“Mounts 51 and 55.”
“Yes, and before you ask, one-third of the anti-aircraft batteries are manned, and I told those gun crews they could sleep at their stations.”
“Are the crews in Mounts 51 and 55 asleep?”
Out of professional courtesy, O’Toole didn’t challenge Karl, even though he would have been justified in refusing to relieve Karl of the watch until Karl corrected the battle readiness of the ship.
O’Toole saluted Lieutenant Karl and said, “I relieve you, sir.”
Karl nodded. “This is Mister Karl, Mister O’Toole has the deck and the conn,” Karl said to the bridge crew.
“This is Mister O’Toole, I have the deck and the conn,” O’Toole replied.
Karl handed O’Toole his life jacket, helmet, and gun belt and walked to the small chart table in the forward port section of the wheelhouse to complete his log entries. O’Toole brushed back his flaming red hair and put on the helmet, life jacket, and gun making sure all straps were cinched tight.
“Boats, over here,” O’Toole said to the boatswain mate of the watch as he headed to the starboard bridge wing. It was a lazy night: clear sky, high overhead clouds, calm sea, a slight breeze, and the ship plodding forward at ten knots. A night like this could dull the senses of the best of men. He couldn’t let that happen.
“Boats, square your watch away. We are in enemy waters, and there are reports of a column of Jap cruisers headed our way. I want everyone on their toes.”
“Aye, aye, sir.”
“Messenger, over here,” O’Toole said, beckoning the watch messenger.
“Go below and wake up the chiefs and tell them there are enemy ships in the area. I want them to make sure their watches are alert and ready. Tell the gunnery chief I want him on the bridge.”
“Yes, sir,” the messenger said and headed for the ladder.
A few minutes later, the gunnery chief appeared barefooted and in a white T-shirt. “Yes, sir, you wanted to see me?”
“Jap ships are headed our way. Check your gun crews; I want them alert with their eyes to the sea. Bring six star shells to the ready with one round in the mount. If we come under fire, I want Mount 51 to fire three star shells in a 180-degree spread without orders from the bridge.”
“What’s up, sir?”
“Not sure, chief, except we are in dangerous waters and the crew is asleep.”
“Will do, sir. Should I stay with the gun crews?”
“Wouldn’t be a bad idea, chief. Do what you think is best, but be aware things might get worse at dawn.”
“Yes, sir.” The chief trotted to the ladder and disappeared.
Lieutenant Karl finished his log entries and left the bridge. O’Toole stood next to the quartermaster at the chart table in the forward port section of the wheelhouse. He retrieved the sighting report. Five Japanese cruisers and four destroyers headed south at thirty knots. O’Toole plotted the ten-hour-old sighting location on the chart and walked the dividers across the chart to estimate the current location of Japanese forces. They would have passed the Green an hour ago and would now be on top of the northern defense line around Red Beach.
The receding drone of an aircraft off the port bow caught his ear. They were too far from the Japanese airbase at Rabaul for them to have planes this far south at night. It didn’t make sense: he didn’t think the carrier aircraft could operate at night, but spotter planes from a cruiser could.
Nothing had happened. Maybe the Japanese column had slowed or diverted. Naval doctrine taught officers to avoid night attacks since it complicated the battle, and everyone knew you couldn’t shoot at an enemy hiding in the darkness. Still, everything added up to a night counterattack against the Guadalcanal invasion force.
“Get the captain up here on the double. I’ll be on the flying bridge,” O’Toole said the watch messenger.
He felt better on the flying bridge where he had an unobstructed view of the sea and sky. He swept the horizon with his binoculars: nothing but a black night.
The crew was exhausted from the invasion of Guadalcanal the prior morning. The shirtless bodies of a hundred sleeping men escaping the oppressive heat and humidity of their berthing spaces lay on the dark main deck. Not regular navy, O’Toole thought, but he couldn’t object because the crew needed the sleep.
“What’s up, Pat?” Captain Levitte asked as soon as his head popped above the flying bridge deck level.
“I think we have trouble, Captain. The Japanese column sighted in the intelligence report should be on top of the northern defense line right about now. We should be at general quarters or at least Condition II and be zigzagging. There could be subs in the area.”
Levitte rubbed the back of his neck, then put his hands in his pockets, and walked in a tight circle with his eyes on the deck. “Look, the Japs aren’t that smart, and you should know not even the Japs are dumb enough to attack at night. Nothing will happen until the sun comes up. In the meantime, cut the crew some slack; they’re tired and need their sleep.”
“I’m sorry, Captain, but that doesn’t make sense. The sighting said the Japs were at thirty knots. They wouldn’t do that and then slow down to wait for the sun to come up.”
“No matter what happens we’ll kick their ass,” Levitte began. “We kicked their ass in the Coral Sea and Midway. Now we’re kicking their ass off Guadalcanal. The marines ran the Jap garrison into the jungle before lunch. They can’t stand up to us no matter what, so there’s no reason to get worked up about it.”
“To be safe, let me take the ship to Condition II and zigzag. It won’t hurt anything.”
“No, lieutenant. My night orders said to cut the crew some slack, and there is no need to waste fuel zigzagging. You read my night orders, didn’t you?”
“Good. Follow them, and let me get some sleep.”
The shirtless lookout stiffened. “Sir, light flashes, port beam.”
Both men turned. Staccato bursts of light above the southern horizon illuminated the sky.
Another voice called out, “Flares off the port beam.”
The night erupted. White-golden flashes close to port blinded O’Toole. Captain Levitte’s chest exploded into a mist of blood. Shells exploded against the mast, and men dove to the deck.
On his stomach, O’Toole fought his life jacket as he rolled to the starboard edge of the deck. Crawling under the railing, he let himself over the side. He was about to let himself drop the last three feet when a jolt catapulted him to the deck below. His head hit the deck, and despite his cinched helmet, the blow stunned him to the precipice of unconsciousness. O’Toole fought to bring himself back to the present as he wobbled to a crouched position.
Concussions from explosions aft the wheelhouse punched at his chest and abdomen. He had to go through the wheelhouse to the port side to see the enemy ship. In the wheelhouse, only the quartermaster was up, crouching in the corner by the chart table. Sparks and flashes of incoming fire covered the aft bulkhead and enveloped the wheelhouse in smoke, shrapnel, and debris. Broken, screaming bodies littered the deck.
He fought his way through the wheelhouse across shattered glass that slid like ice across the blood-drenched deck. The Green’s guns hadn’t returned fire.
He turned to find the phone talker. A flash memory of the phone talker’s body falling next to the captain made him stop. The phone talker was dead along with most of the bridge crew. He was alone; he had no bridge crew, and there was no one left to command. To anyone who could hear, he yelled, “Tell the gun crews to return fire.”
On the port bridge wing, he peered over the railing. A thousand yards away, two searchlights blinded him, and a torrent of tracer fire arched toward the Green. Muzzle flashes from the enemy ship’s heavy guns ripped at the darkness, and spasmodic explosions on the Green followed each flash.
On his stomach looking aft, he tried to understand the hell erupting around him. Black smoke spewed from golden fires, and smoke boiled across the fantail near the depth charge racks. Antiaircraft rounds raked the Green’s main deck, tearing men apart; the lucky ones leapt overboard.
In the forward boiler room, the port bulkhead ruptured three feet below the waterline in a flash of light, wrenching the keel. Shrapnel pierced the two Babcock & Wilcox boilers, which exploded upward, shredding the main deck overhead. A half-second later, a second explosion severed the keel, and a third tore the shattered hull of the Green in two.
Sheets of water vaulted into the air, and the explosions pushed the Green hard to starboard and lifted it upward in a death spasm.
Torpedoes. The word lingered in O’Toole’s mind until he understood, then it vanished. He pulled himself to his feet. Ruptured boilers roared beneath clouds of steam.
The Green hinged aft the deckhouse. The stern rose and began its slide beneath the surface. When the cool seawater reached the aft boilers they blew a ten-foot mound of white water to the surface. The mound collapsed into a steam haze low above the water. As the first wisps of steam dissipated, they dragged O’Toole from his stupor.
The gunfire stopped. The searchlights were gone. Screams, moans, and the sound of rushing water welled up to fill the silence. He strained his eyes for an enemy invisible in the night. They had vanished. The battle was over.
There was no time for thinking or words; the conclusions flashed through his mind fully formed.
When the armed depth charges on the sinking fantail detonated, anyone in the water would suffer intestinal hemorrhaging and a slow, excruciating death.
To the men below he yelled, “Stay with the ship! Don’t go in the water; depth charges! Get everyone in the water back aboard!”
O’Toole took inventory. The forward part of the ship, though sinking, seemed stable. The wheelhouse was a confusing mass of shadows cut against golden fires, and the smell of blood and noxious nitrate gasses filled his head.
He entered the wheelhouse and stumbled. His knee landed on something soft. He looked down at the chest of a headless body. O’Toole’s stomach wrenched.
A figure appeared. “Sir, we took three torpedoes. No water pressure to fight the fires, no power, and we are flooding forward.”
One by one the sinking depth charges designed to sink submarines began to detonate, sending tremors from each concussive blow through the ship. When the explosions stopped, O’Toole took a deep breath, and the acid-laced air burned his lungs. “Get below. Pass the word to abandon ship.”
O’Toole turned his attention to the main deck, and released the one remaining life raft stored just below the bridge railing. Not waiting for orders, shirtless survivors leapt overboard. It seemed to take hours, but soon the decks were empty and the survivors were off the ship. With nothing left to do, he wondered if radio managed to send a message. He doubted it. He turned to the quartermaster and said, “Let’s go.”
The quartermaster collected the ship’s logs and joined O’Toole.
As he prepared to jump the last ten feet into the ocean, the quartermaster yelled, “Stop! Your helmet, sir.”
O’Toole had forgotten he was wearing it. Going overboard with a cinched helmet would break your neck. He tore it off, and they jumped together.
There was no past and no future, only the immediate need to survive. O’Toole swam from the sinking bow section, demanding his muscles move faster before her sinking hulk sucked him under. His muscles grew tired from the frenzied effort until a voice yelled, “She’s going down.”
He stopped and turned to what remained of the Green. Out of breath, he bobbed in the one-foot swells and coughed to clear the salt water from his lungs. The Green’s prow swung skyward while the hulk of the remaining bow section backed into the depths. The sea extinguished the fires as she slid under.
She died a silent death. After the tip of the bow disappeared, his eyes lost focus and he stared at the empty sea for several seconds, unable to grasp the meaning of this moment.
He linked up with a small group of survivors, and they linked up with other groups. They located two floater nets, lashed them together, and placed the injured in them. They found several of the watertight powder canisters used to protect the five-inch brass powder casings while in the magazines. The crew used empty canisters to stow stable dry food and water with the floater nets. He ordered several men to attract scattered survivors by yelling into the night.
At first, groups of four would swim toward them. Now an occasional lone survivor would show up. O’Toole gathered the surviving officers and chief petty officers. The group of seven rolled with the lazy sea, clutching the floater net to stay together. Three wore life jackets; the other four relied on the floater net.
“Someone said there is another group with a floater net south of us.” Pointing to Ensigns Carter and Fitch, O’Toole said, “Swim to the south floater net, if there is one, take a count, and tell them to swim their way to us and lash-in. While you’re at it, round up volunteers to scavenge for debris we can use. The men should also collect all the powder canisters and bring them here.”
Turning to Chief Brandon, he said, “Make sure the injured are wearing life jackets, and get those with serious wounds in the floater nets.” Brandon swam off.
To Ensigns Parker and Adbury, he said, “You two make the rounds and get a head count of the healthy, injured, and critically wounded. After you report back, take charge of the injured. Collect the morphine ampules from the crew.” O’Toole reached into his trouser pocket and handed over two morphine ampules. “Bring the wounded together, especially those with bleeding wounds. Get them in the floater nets and get the bleeding stopped; the sharks will show up soon enough.”
To Chief Zies, O’Toole said, “Chief, make the rounds, talk to everyone, and make sure their heads are on straight. Find anyone who might lose it and buddy them up with someone. We don’t want panic or men going nuts.”
Chief Zies swam off, and O’Toole reached underwater to remove his shoes. He tied the laces together and draped them over his neck.
Chief Zies made his rounds and returned to O’Toole’s position.
“You get a head count yet?” O’Toole asked.
“My count is fifty-seven, including you.”
“Lieutenant, the aft two-thirds of the ship sank like a rock. From the time the Japs attacked to the time the stern sank wasn’t more than a minute. I’m surprised we have this many left.”
O’Toole’s chest went hollow, and his mind went blank. Visions of shattered bodies and blood-soaked decks, the sound of dying men flashed through his mind. His gut radiated the hollowness of failure.
The dark corners of his mind whispered, “You’ll never be the same.”
“Three-fourths of the crew is missing,” O’Toole said.
“There has to be more out there,” Zies said.
“Yeah, there has to more out there,” O’Toole said.
As the deck officer, he was responsible for the safety of the ship and crew.
He had scanned the horizon, and he had jacked up the lookouts and the bridge crew. It hadn’t been enough. Either way it was his responsibility. It takes three minutes to get a torpedo firing solution, and one zigzag might have destroyed their firing solution and saved the ship. He hadn’t seen his options; the wall had blocked him again. His grandfather’s words stabbed at him.
You’re not adequate.
It was the story of his life; he always fell short of adequacy. There was always one more thing he might have done, but he could never see it until it was too late. The wall was always there to stop him and hide the solution. His wall had damned him to failure again. The wall was always there blocking his way a single step short of success.
Ensign Parker swam over to him. “Got the head count. Fifty-seven men. Twenty-one wounded. Six critical. That includes the south floater net we got lashed-in.”
“We’ll wait till dawn to find the others,” Zies said. “What the heck happened, sir?”
“Wish I knew,” O’Toole began. “A column of Jap ships were headed to Guadalcanal to counterattack. I suspect they left a destroyer behind to ambush us once the fight off Guadalcanal started.”
“That means they spotted us, but how did that happen without us seeing them?” Zies asked.
“That part is easy. We weren’t looking, but I still can’t figure out how we missed them once we did start looking. I should have zigzagged despite the captain’s orders.”
Zies looked at O’Toole for a long minute. “You’re not blaming yourself for this, are you?”
O’Toole didn’t answer.
The question tore at O’Toole, but he had to look forward, and swore the wall would not stop him. “For now, we’re not losing any more men, Chief. Keep the men together. They’ll start looking for survivors tomorrow; they’ll find us.” O’Toole said.
Voices shouted. Zies turned. A searchlight from an approaching ship probed the surrounding sea. When it reached the far end of the floater nets, gunfire erupted. Spikes of water shot up around the Green’s survivors.
Both O’Toole and Zies screamed, “Everyone down!”
O’Toole shed his life jacket, took a deep breath, and dove. He figured five feet would be enough. He pivoted his feet beneath him and tried to maintain his depth. When the burning in his lungs became unbearable, he kicked hard to reach the surface. When his head cleared the water, he sucked in a chest of air, preparing to dive again, but the gunfire stopped.
The searchlight now centered itself on his small group, and a Japanese heavy cruiser loomed over them. With his hand, he blocked the searchlight so he could see the bridge. He studied the bridge and a man with a patch over his left eye. By his position on the bridge wing, his carriage, and the separation between him and the other officers, O’Toole guessed he was the captain.
They locked eyes. Neither man flinched. After several seconds, the Japanese captain walked away. The cruiser picked up speed and disappeared into the night.
Zies asked O’Toole, “What was going on between you and the guy with the eye patch?”
“I wanted the bastard to know we weren’t defeated,” O’Toole began. “The Japs won this battle not with equipment but with smarter officers and sharper training. How they pulled it off was brilliant: at night, torpedoes first, guns second, no star shells. They mauled us with their guns, but knew that wouldn’t sink us. Once the Jap ship saw the torpedoes hit, there was no need to continue a gun battle and endanger their ship; they knew they had sunk us, so they vanished into the night.”
O’Toole shook his head; he would have to figure out what happened later; he put it out of his mind.
“Okay, Chief, have the men with life jackets chain up. Make sure they lash in each chain to a floater net. As you make the rounds, make sure everyone is secure for the night. By God, we’re not losing any more men.”
“Aye, sir.” Zies swam away, yelling, “Everyone chain up and lash in!”
Men formed spiral chains. One man would loop his arm through the hole below the high collar of the next man’s life jacket, burying the arm to the shoulder. The chains provided security, extra buoyancy, and a way to sleep without drifting away.
Win a dinner for two, a night on the town, or whatever you want to do with $250!
Enter Larry Laswell’s Vows to the Fallen Poetry Contest!
Pre-release sales of Vows to the Fallen will begin on July 1, 2015 for release on August 14th. One of the characters in the book has a habit of reciting excerpts from classic poems. If you are the first to correctly name all of the poems you win! $150 for second place and $100 for third place.
Here are the rules:
1. Order Vows to the Fallen in Amazon’s Kindle store.
2. At midnight (EST) download Vows to the Fallen and read it to find the poetry excerpts.
3. Leave a review on Amazon (How you rate the book has no bearing on your eligibility to win.)
3. Go to http://larrylaswell.com and click on “Contest.” In the form tell Larry under what name you left the review, and then list the poems by name and author. (Watch your spelling – it must be exact!)
4. The first correct entrant who left a review wins a dinner for two, a night on the town, or whatever they want to do with $250!
5. If Larry cannot identify the entrant’s review they will be disqualified (don’t use an anonymous name!)
6. If Larry receives more than one entry at the same time stamp, Larry will hold a drawing to determine the winners.
7. Any organization, or individual who received an advance review copy, their employees or family are ineligible.
8. Larry is the contest judge, and his judgement is final.
9. Larry is not responsible for delivery delays in the Amazon Kindle system.
10. Larry will post the winners on his website at 8AM EST on September 1, 2015.
Pre-order Vows to the Fallen today!